Dot.Com Secrets Book – Still A Relevant Book In 2022?

You must read the DotCom Secrets if you want to get ahead in your business. Dot.Com Secrets Book

Yes, it’s that powerful. And numerous countless online marketers, leaders, company owner, and industry influencers have benefitted profoundly from the book.

This is a thorough DotCom Secrets review. So prepare yourself to discover brand-new abilities and concepts that will take your marketing skills to the next level.

It’s one of my preferred business books. You may have to read it multiple times to totally grasp it. Or merely make it your companion as you go about your online lifestyle business adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and advanced online entrepreneurs.

How many business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally pertinent and useful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book supplies a detailed process for growing an effective business– whether online or offline.

Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still effective today.

Dot.Com Secrets Book

You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your company with effective lead generation and sales/conversion techniques, which can be used online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your business. You’ll definitely get results from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online business only.

However do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you wish to start or scale a business and follow a tested ‘faster way’ that has actually been evaluated by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I have actually personally discovered it super important on my entrepreneurial journey (I have actually read it numerous times). I highly recommend the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You ought to think about another book.

DotCom Secrets provides smart insights and strategies to:

  • Existing company owner: If you haven’t started a business at all or have no business idea, the book might not be relevant to you.
  • Product owners: If you have an existing product currently, then you can discover strategies to double and even triple your sales.
  • Confident marketers: If you want to take steps that might challenge your idea of business, then you should use DotCom Secrets as a recommendation. Dot.Com Secrets Book

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You do not want to blow over due to the fact that you do not have the skillset, tools, and secrets that have been tested and shown to produce terrific results.

So whether you’re a novice who’s simply getting going or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a lucrative business.

If you currently have a business, use the secrets in the book to scale to unbelievable levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you ought to do to fail-proof your business, how to attract customers, and the secrets to significantly increase your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing business or prosper in a competitive market.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences in between Expert Secrets. Both books are relevant to, way of life entrepreneurs, business owners, and online marketers– given that they match each other and offer starting and growing an effective business.

DotCom Secrets lays out a detailed procedure to effectively structure your business. You get to find out how to provide your message and interact value in a manner that makes people want to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base, and earn money to share messages that will alter someone else’s life.

Both books are recommended to business owners who want to become more successful in their markets. Business owners are built to see opportunities in competition instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the simple marketing procedures and how to execute them. Dot.Com Secrets Book

Section One: Ladders and Funnels

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:

Secret #1: The Secret Formula

Initially, you need to have a full understanding of where you desire your business. How does this understanding help your customers and customers?

This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re willing to pay.

In the secret formula, four easy questions were detailed in a detailed order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you find them?
  3. How do you attract them without being pushy?
  4. What benefit will they receive from your business?

You’ll discover answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

Value is key when it concerns building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more cash, however you’ll likewise provide your customers with a more customized service. They’ll like you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that changes everything you already learn about growing a profitable business. You’ll begin with building out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It resembles your foolproof system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.

The sales funnel is essential and has actually changed the way entrepreneurs and services approach sales online.

It works since it considers the customers’ habits– and moves them through the various actions of your value ladder till they’re ready to purchase your product– willingly. Dot.Com Secrets Book

Secret #4: How To Find Your Dream Customers

You have a target market. You might not know how to identify or serve them. That’s why knowing how to define your target audience is very important.

This secret describes where your target audience (i.e., customers who are ready to purchase your product) is spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent battle for many people. It’s probably the most difficult aspect of running an effective online business.

Do you actually comprehend how traffic operates in the online marketing space? If you aren’t positive in your traffic generation knowledge, Russell has the responses.

He reveals you the best kind of traffic that you ought to focus on and how it can change your business. The kind of traffic includes:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding tactics, and the secrets to communicating well with your audience that will lead to a sale.

Ensure you don’t avoid this section while reading DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a confident and appealing character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?

As a company owner, you can’t fail when you lastly develop an appealing character. When you’re successful at it, it suggests you can include more competent customers to your e-mail list and release an effective product that individuals are willing and prepared to buy right away.

In creating that appealing character, Russell Brunson defines the three parts you need to keep in check, which is split into three (3) classifications:

  1. The Aspects
  2. The Identity
  3. Stories

DotCom Secrets shows you how to produce an attractive character utilizing these elements and their elements, and recognize the very best way to interact your fascinating stories that will get the sales being available in. Dot.Com Secrets Book

Secret #7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Appealing Character and the target market via a traffic source we own. Email.

The Daytime soap Sequence comprises a series of email series that assist to link and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Insanity) for coming up with the Soap Opera Email Sequence.

Russell out of his good heart likewise shares the precise five email design templates that have helped him to shift into an Attractive Character and a sought-after internet marketer.

The Soap Opera Series works since it takes advantage of offering value to your subscribers. This ‘value’ coupled with a tempting open story hooks them the minute they read your very first email and they’ll eagerly anticipate the next one.

The days of dull email sequences are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally use them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

It’s an e-mail style that builds excitement in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You ought to be strategic and purposeful about it anyways.

You want to have the ability to lead perfect customers back to your offer. This might look simple but it’s powerful!

Russell likewise supplies fine examples and written templates to accelerate the procedure when you’re sending Seinfeld e-mails. Dot.Com Secrets Book

Section Three: Funnelology

In this section, the strategies and techniques for building high-converting funnels are discussed in detail, as well as what you truly need to do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel stages), and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.

If you’re a business owner and you’re struggling to recover cost, there’s a possibility that you’re making the above error.

This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole automobile. What a dreadful path to follow when building a business!

The secret here is leveraging other individuals who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable present for your business. It’s quite easy once you understand how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m extremely glad that I read DotCom Secrets a few years ago (and numerous times more because that first time to totally understand and implement the strategies in my own online business.

It not just opened my eyes to funnels and how to build them but also the seven phases that a perfect customer needs to go through.

I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.

This secret alone is essential to creating the ideal type of page, offer, and traffic that will result in sales.

There’s also the pre-framing principle that you require to fully comprehend when producing a funnel– particularly if you desire visitors and causes trust you more. Well, who does not wish to establish trust currently?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common business advice. It goes into the particular landing pages you can develop in the 7 building phases that we’ve gone over earlier.

You get to see 23 of the most efficient building blocks for your sales funnels.

Smart funnel hackers use these building blocks at particular times throughout these exact same four stages of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Recognizing hyperactive buyers for your product or services

When you’ve understood how this works, you can decide which you wish to begin with very first and which one to stay with in your market. Dot.Com Secrets Book

Secret #12: Frontend Vs. Backend Funnels

Selecting the best kind of funnels can be a battle even for the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).

This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when selecting a funnel to use on the front end of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.

Secret #13: The Best Bait

I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this section and reveals the secret that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, especially if you have a product you’re currently selling online (or even offline).

I indicate if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how using a specific WORD can alter your whole business magically. That single word can function as bait.

No matter the industry you work in, what you do, what products you offer, or business model, this is the part that some successful entrepreneurs would conceal from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t comprehend this section since it was special in its method. I needed to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the exact funnel scripts that have actually assisted him to sell millions of each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Surprisingly, you don’t have to battle with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is essential since it shows what should happen once you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.

On the 2nd page (step two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. Once the visitor has actually effectively submitted the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist recover cost and cover the money you spent on advertising or getting the lead.

Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also presented an unique script called the Star, Story, Option script which assists to nudge a cold lead toward your products.

You’ll gain access to these scripts which are forty-four (44) in number. Dot.Com Secrets Book

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your services or products on autopilot.

Sure enough, you’re supplied with the strategies and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE. It’s an advanced webinar presentation where your goal is to get individuals to buy. However it’s “undetectable”– which implies there’s no pushy or deceptiveness involved.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch

You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to offer tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Understanding Broker Plan), and a host of them utilize it.

These videos will be persuasive, valuable, and amusing– thereby causing visitors to take action. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium clients. Dot.Com Secrets Book

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the benefits and drawbacks quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying money.
  2. Enhance your business’ importance using the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming an idea leader in your market.
  4. Simple strategies that will work for any business design.
  5. Build relationships and develop connection with your customers.

Cons

  1. You might need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you carry out the info).
  2. The book is perfect for companies that take advantage of online marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official website. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you simply pay for shipping).

DotCom Secrets Upsells

It’s rather simple to DotCom Secrets for free as I pointed out.

It does come with some optional upsells. Let’s discuss it, so you understand what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You gain access to the Audio Books + Bonus Offers.
  • One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
  • Thank You Page: You get to the Funnel Builder Secrets (special discount rate to get 12 months of ClickFunnels Platinum, which is the highest plan offered, and consists of everything Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and a lot more).

If you’re not all set for any of the upsells, you can neglect them and simply just get the free copy of the DotCom Secrets book, which is still actually important on its own. Dot.Com Secrets Book

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are some of the significant frequently asked questions (Frequently asked questions) I see people ask about DotCom Secrets prior to they purchase.

Q. Where can I buy the DotCom Secrets book?
A. The book can be bought right here (get the DotComSecrets book free, just pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle version offered on Amazon for $10.59 (but you get far more value simply getting the book from the DotCom Secrets website directly.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It might either be a downloadable version or an mp3 version. There’s an Audible version offered on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.

When somebody buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some extra money online monthly.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Naturally, you do not need to enjoy it at all. You can pick to ask for your shipping cost and Russell will refund you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Below you’ll discover all the information about my bonuses that you’ll get when you get DotCom Secrets by means of my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dot.Com Secrets Book

The DotCom Secrets book is a plan of actionable strategies and secrets for starting and growing a business.

You’ll encounter a bunch of aha minutes while going through the sections. More importantly, you’re assisted on how to integrate the idea into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I extremely recommend that you get a copy of DotCom Secrets totally free.

I’d like to hear from you. Have you read DotCom Secrets currently or you are fired up to finally read it? What’s your biggest takeaway from the book? Dot.Com Secrets Book