Dotcom Secrets 2020 – Still A Relevant Book In 2022?

You should read the DotCom Secrets if you want to get ahead in your business. Dotcom Secrets 2020

Yes, it’s that effective. And hundreds of thousands of online marketers, leaders, company owner, and industry influencers have actually benefitted profoundly from the book.

This is a comprehensive DotCom Secrets review. So prepare to learn brand-new abilities and concepts that will take your marketing skills to the next level.

It is among my favorite business books. You may need to read it several times to fully understand it. Or just make it your buddy as you go about your online way of life business experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both new and sophisticated online entrepreneurs.

How many business books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still exceptionally pertinent and useful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book supplies a step-by-step process for growing a successful business– whether online or offline.

Although DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell speak about are still effective today.

Dotcom Secrets 2020

You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your business. You’ll absolutely get results from reading it.

To be truthful, DotCom Secrets seems like a book for building a sustainable online business only.

Don’t be constrained by that because the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you want to start or scale a business and follow a tested ‘faster way’ that has been tested by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I have actually personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You need to consider another book.

Although, DotCom Secrets offers wise insights and strategies to:

  • Existing entrepreneur: If you have not begun a business at all or have no business idea, the book may not pertain to you.
  • Product owners: If you have an existing product currently, then you can discover strategies to double or perhaps triple your sales.
  • Positive marketers: If you want to take actions that might challenge your idea of business, then you ought to use DotCom Secrets as a reference. Dotcom Secrets 2020

Why Is It a Must-Read Book

You want to build a business that stands the test of time. You don’t want to fizzle out since you lack the skillset, tools, and secrets that have actually been checked and proven to produce fantastic outcomes.

Whether you’re a novice who’s just getting began or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a lucrative business.

If you currently have a business, utilize the secrets in the book to scale to incredible levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you should do to fail-proof your business, how to draw in customers, and the secrets to significantly increase your sales.

If you stop working to read DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the chance to quickly grow your existing business or grow in a competitive market.

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DotCom Secrets vs Expert Secrets

Sure, there are some distinctions between Expert Secrets. Both books pertain to, lifestyle entrepreneurs, business owners, and online marketers– given that they match each other and provide for beginning and growing an effective business.

DotCom Secrets lays out a detailed process to effectively structure your business. You get to discover how to provide your message and communicate value in such a way that makes individuals wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base, and make money to share messages that will alter another person’s life.

Both books are suggested to entrepreneur who want to become more effective in their industries. Entrepreneurs are developed to see chances in competition instead of discomfort.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book suggests).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that lays out the easy marketing processes and how to execute them. Dotcom Secrets 2020

Section One: Ladders and Funnels

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:

Secret #1: The Secret Formula

First, you need to have a complete understanding of where you want your business. How does this understanding help your customers and clients?

This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require solutions, and what they want to pay.

In the secret formula, four simple questions were described in a step-by-step order inside the DotCom Secrets book:

  1. Who are your dream customers?
  2. How do you discover them?
  3. How do you attract them without being pushy?
  4. What advantage will they receive from your business?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is essential when it comes to building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, however you’ll also offer your customers with a more customized option. They’ll enjoy you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic takes place. It resembles a surprise that alters whatever you currently learn about growing a profitable business. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It resembles your infallible system for making sales on auto-pilot. You might not be able to build a high-converting sales funnel if you do not have an efficient value adder mapped out.

The sales funnel is important and has actually altered the method business owners and services approach sales online.

It works due to the fact that it considers the customers’ habits– and moves them through the different steps of your value ladder till they’re ready to buy your product– voluntarily. Dotcom Secrets 2020

Secret #4: How To Find Your Dream Customers

You have a target market. Unfortunately, you might not know how to determine or serve them. That’s why knowing how to define your target audience is necessary.

This secret lays out where your target audience (i.e., customers who are ready to buy your product) is spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent struggle for many people. It’s arguably the most daunting aspect of running an effective online business.

Do you truly comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the answers.

He reveals you the best type of traffic that you must pay attention to and how it can change your business. The type of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding techniques, and the secrets to communicating well with your audience that will cause a sale.

Ensure you do not skip this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a confident and appealing character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?

As an entrepreneur, you can’t fail when you finally establish an appealing character. When you achieve success at it, it suggests you can include more competent customers to your email list and introduce a successful product that individuals want and ready to purchase immediately.

In producing that attractive character, Russell Brunson defines the three elements you must keep in check, which is split into 3 (3) classifications:

  1. The Aspects
  2. The Identity
  3. Storylines

DotCom Secrets shows you how to produce an appealing character utilizing these parts and their elements, and identify the best method to interact your captivating stories that will get the sales can be found in. Dotcom Secrets 2020

Secret #7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Appealing Character and the target market via a traffic source we own. Email.

The Soap Opera Series consists of a series of email series that help to link and develop an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Insanity) for developing the Daytime Drama Email Series.

Russell out of his great heart likewise shares the specific five email templates that have helped him to shift into an Appealing Character and a popular internet marketer.

The Soap Opera Sequence works due to the fact that it profits from offering value to your subscribers. This ‘value’ combined with an irresistible open story hooks them the moment they read your first e-mail and they’ll look forward to the next one.

The days of dull email series are over. Do not just enjoy daytime drama on television, it’s time to anecdotally use them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

It’s an email style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly link with. You need to be tactical and purposeful about it anyways.

You wish to have the ability to lead ideal customers back to your offer. This might look simple however it’s powerful nevertheless!

Russell also offers fine examples and written design templates to accelerate the process when you’re sending out Seinfeld emails. Dotcom Secrets 2020

Section Three: Funnelology

In this section, the strategies and techniques for building high-converting funnels are discussed in detail, in addition to what you truly must do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages), and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of sticking to systems that work. In other words, there’s no need to reinvent the wheel.

If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.

This is common with business owners who are just starting with their sales funnel. They try to re-invent the entire automobile. What an awful path to follow when building a business!

The secret here is leveraging other people who currently have an effective funnel and making your offer to their specific customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is an invaluable gift for your business. It’s quite simple once you comprehend how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m very grateful that I read DotCom Secrets a few years ago (and a number of times more since that first time to completely understand and execute the strategies in my own online business.

It not just opened my eyes to funnels and how to build them however likewise the seven phases that a perfect customer needs to go through.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.

This secret alone is basic to developing the ideal kind of page, offer, and traffic that will lead to sales.

There’s also the pre-framing concept that you require to totally understand when producing a funnel– especially if you want visitors and leads to trust you more. Well, who does not wish to develop trust currently?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical business recommendations. It goes into the specific landing pages you can create in the 7 building phases that we’ve talked about previously.

You get to see 23 of the most effective building blocks for your sales funnels.

Smart funnel hackers use these building blocks at specific times during these exact same 4 stages of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Recognizing hyperactive buyers for your product or services

As soon as you’ve understood how this works, you can choose which you wish to begin with very first and which one to stick to in your market. Dotcom Secrets 2020

Secret #12: Frontend Vs. Backend Funnels

Selecting the best kind of funnels can be a struggle even for the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).

This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when choosing a funnel to utilize on the front end of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.

Secret #13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this section and reveals the secret that made all his books offer millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, particularly if you have a product you’re currently selling online (or even offline).

I suggest if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He stresses the power of words and how using a specific WORD can change your whole business amazingly. That single word can serve as bait.

Regardless of the market you work in, what you do, what products you offer, or the business model, this is the part that some effective entrepreneurs would hide from you.

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not grasp this section since it was unique in its method. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have actually assisted him to offer millions of each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Surprisingly, you don’t have to fight with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is very important due to the fact that it reveals what should happen when you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.

On the second page (action two) of the funnel, the visitor’s charge card information is requested for the shipping and dealing with charge. Once the visitor has actually effectively completed the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Deals. The goal of setting up this offer is to help break even and cover the money you invested in advertising or getting the lead.

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise presented a distinct script called the Star, Story, Option script which helps to nudge a cold lead toward your products.

You’ll get to these scripts which are forty-four (44) in number. Dotcom Secrets 2020

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

You’re not limited in any way– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded presentations to market your services or products on autopilot.

Sure enough, you’re provided with the methods and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE. It’s a more advanced webinar discussion where your goal is to get individuals to buy. It’s “undetectable”– which indicates there’s no pushy or deceptiveness included.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Release” funnel specifically for introducing a brand-new product by sharing a series of videos to provide tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Understanding Broker Blueprint), and a host of them use it.

These videos will be convincing, useful, and entertaining– consequently triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket offers using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers. Dotcom Secrets 2020

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the advantages and disadvantages quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying cash.
  2. Improve your business’ significance using the value ladders and sales funnel strategies and scripts.
  3. Get secrets to ending up being a thought leader in your industry.
  4. Simple strategies that will work for any business design.
  5. Build relationships and establish rapport with your customers.

Cons

  1. You might require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you execute the info).
  2. The book is ideal for services that leverage internet marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official site. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you just pay for shipping).

DotCom Secrets Upsells

It’s rather simple to DotCom Secrets for free as I mentioned.

However it does come with some optional upsells. Let’s review it, so you know what to expect.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You access to the Audio Books + Bonuses.
  • One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
  • Thank You Page: You access to the Funnel Builder Secrets (special discount rate to get 12 months of ClickFunnels Platinum, which is the highest plan available, and consists of whatever Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and much more).

If you’re not prepared for any of the upsells, you can ignore them and merely just get the free copy of the DotCom Secrets book, which is still really important by itself. Dotcom Secrets 2020

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the significant frequently asked questions (Frequently asked questions) I see individuals ask about DotCom Secrets before they buy.

Q. Where can I buy the DotCom Secrets book?
A. The book can be bought right here (get the DotComSecrets book free, simply pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle variation readily available on Amazon for $10.59 (however you get much more value simply getting the book from the DotCom Secrets site straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It might either be a downloadable variation or an mp3 version. There’s an Audible version readily available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.

When somebody buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some additional money online monthly.

Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Obviously, you do not need to like it at all. You can select to request for your shipping cost and Russell will reimburse you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll find all the information about my bonuses that you’ll get when you get DotCom Secrets by means of my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dotcom Secrets 2020

The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing a business.

You’ll come across a lot of aha minutes while going through the sections. More significantly, you’re directed on how to include the idea into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and business. However you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I extremely advise that you get a copy of DotCom Secrets free of charge.

I’d love to speak with you. Have you read DotCom Secrets currently or you are fired up to finally read it? What’s your most significant takeaway from the book? Dotcom Secrets 2020