Dotcom Secrets 2Nd Edition PDF – Still A Relevant Book In 2022?

You must read the DotCom Secrets if you want to get ahead in your business. Dotcom Secrets 2Nd Edition PDF

Yes, it’s that effective. And numerous countless online marketers, leaders, entrepreneur, and market influencers have actually benefitted tremendously from the book.

This is an extensive DotCom Secrets review. So prepare to learn new abilities and concepts that will take your marketing abilities to the next level.

It is among my favorite business books. You might have to read it multiple times to totally grasp it. Or merely make it your buddy as you go about your online way of life business experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it relevant to both brand-new and sophisticated online entrepreneurs.

The number of business books do you still find appropriate in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still incredibly relevant and beneficial today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book offers a detailed procedure for growing an effective business– whether online or offline.

Although DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell talks about are still reliable today.

Dotcom Secrets 2Nd Edition PDF

You’ll get a ton of actionable guidance from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a proven playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your business. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for building a sustainable online business only.

Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and want to shift to internet marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you wish to begin or scale a business and follow a tested ‘faster way’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I have actually read it numerous times). I extremely recommend the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You ought to consider another book.

Although, DotCom Secrets supplies wise insights and strategies to:

  • Existing business owners: If you have not started a business at all or have no business concept, the book may not be relevant to you.
  • Product owners: If you have an existing product currently, then you can find out strategies to double or even triple your sales.
  • Confident marketers: If you want to take actions that may challenge your concept of business, then you need to use DotCom Secrets as a reference. Dotcom Secrets 2Nd Edition PDF

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You do not want to die since you do not have the skillset, tools, and secrets that have actually been evaluated and shown to produce excellent results.

So whether you’re a beginner who’s simply starting or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a successful business.

If you already have a business, utilize the secrets in the book to scale to astounding levels. Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that provides particular, actionable instructions on what you need to do to fail-proof your business, how to bring in customers, and the secrets to considerably improve your sales.

If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss out on the opportunity to quickly grow your existing business or grow in a competitive industry.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences in between Expert Secrets. Both books are relevant to, way of life entrepreneurs, business owners, and online marketers– considering that they complement each other and attend to beginning and growing an effective business.

DotCom Secrets lays out a detailed procedure to successfully structure your business. You get to learn how to deliver your message and communicate value in a manner that makes people wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base, and earn money to share messages that will alter somebody else’s life.

Both books are advised to entrepreneur who wish to become more effective in their markets. Entrepreneurs are developed to see opportunities in competition instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that outlines the easy marketing processes and how to implement them. Dotcom Secrets 2Nd Edition PDF

Section One: Ladders and Funnels

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s discuss them:

Secret #1: The Secret Formula

You need to have a complete understanding of where you desire your business. How does this understanding assist your customers and customers?

This will help you to serve them much better– instead of looking for out their pain points, how desperate they need solutions, and what they’re willing to pay.

In the secret formula, 4 basic questions were detailed in a detailed order inside the DotCom Secrets book:

  1. Who are your dream customers?
  2. How do you find them?
  3. How do you attract them without being pushy?
  4. What advantage will they obtain from your business?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is key when it comes to building a sustainable business. If there’s no value, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

This secret is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, but you’ll also provide your customers with a more personalized service. They’ll love you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic takes place. It resembles an epiphany that changes everything you already know about growing a lucrative business. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.

It goes beyond the product you’re selling or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you don’t have an efficient value adder mapped out.

The sales funnel is necessary and has altered the way business owners and businesses approach sales online.

It works since it considers the customers’ habits– and moves them through the various actions of your value ladder till they’re ready to buy your product– voluntarily. Dotcom Secrets 2Nd Edition PDF

Secret #4: How To Find Your Dream Customers

You have a target audience. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is very important.

This secret outlines where your target market (i.e., customers who are ready to acquire your product) is investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent struggle for many people. It’s perhaps the most complicated element of running a successful online business.

Do you actually comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.

He shows you the very best kind of traffic that you must focus on and how it can transform your business. The type of traffic includes:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding tactics, and the secrets to interacting well with your audience that will result in a sale.

Make certain you don’t avoid this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?

As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you succeed at it, it indicates you can include more competent customers to your email list and introduce an effective product that individuals are willing and ready to purchase immediately.

In developing that appealing character, Russell Brunson defines the 3 elements you need to keep in check, which is divided into 3 (3) categories:

  1. The Aspects
  2. The Identity
  3. Stories

DotCom Secrets reveals you how to develop an appealing character using these elements and their aspects, and identify the best method to communicate your fascinating stories that will get the sales can be found in. Dotcom Secrets 2Nd Edition PDF

Secret #7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Appealing Character and the target audience via a traffic source we own. Email.

The Soap Opera Series makes up a series of email series that assist to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Insanity) for developing the Daytime Soap Email Series.

Russell out of his great heart likewise shares the EXACT five e-mail design templates that have helped him to shift into an Attractive Character and a sought-after internet marketer.

The Soap Opera Series works because it capitalizes on providing value to your subscribers. This ‘value’ combined with an alluring open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.

The days of boring email sequences are over. Don’t simply enjoy daytime drama on television, it’s time to anecdotally use them in your e-mail messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format everything about?

It’s an email style that develops enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You should be strategic and purposeful about it anyways.

You want to be able to lead perfect customers back to your offer. This may look basic however it’s powerful!

Russell likewise offers fine examples and written templates to accelerate the process when you’re sending Seinfeld emails. Dotcom Secrets 2Nd Edition PDF

Section Three: Funnelology

In this section, the strategies and strategies for building high-converting funnels are discussed in detail, along with what you actually ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel stages), and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.

If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above error.

This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire vehicle. What an awful course to follow when building a business!

The secret here is leveraging other people who currently have a successful funnel and making your offer to their specific customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a priceless gift for your business. It’s rather simple once you comprehend how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m really pleased that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to completely understand and implement the strategies in my own online business.

It not only opened my eyes to funnels and how to build them however likewise the seven phases that an ideal customer has to go through.

I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.

This secret alone is fundamental to creating the ideal type of page, offer, and traffic that will result in sales.

There’s likewise the pre-framing principle that you require to totally understand when producing a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t wish to develop trust currently?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal business suggestions. It enters into the particular landing pages you can create in the 7 building stages that we have actually gone over previously.

You get to see 23 of the most efficient building blocks for your sales funnels.

Smart funnel hackers utilize these foundation at particular times throughout these very same four phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying buyers
  4. Recognizing hyperactive buyers for your products and services

Once you have actually understood how this works, you can choose which you want to start with very first and which one to stick to in your market. Dotcom Secrets 2Nd Edition PDF

Secret #12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a struggle even for the advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).

This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the process he follows when selecting a funnel to use on the front end of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.

Secret #13: The Best Bait

I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this section and exposes the secret that made all his books sell millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your business, particularly if you have a product you’re currently selling online (or perhaps offline).

I suggest if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He stresses the power of words and how utilizing a certain WORD can change your entire business magically. That single word can act as bait.

Regardless of the market you operate in, what you do, what products you offer, or business design, this is the part that some effective business owners would hide from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was unique in its way. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have actually assisted him to sell millions of each of his products.

These are split into the Frontend, Middle, and Backend Funnels. Remarkably, you do not have to struggle with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is very important since it shows what should take place when you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.

On the 2nd page (action 2) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. As soon as the visitor has effectively submitted the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help break even and cover the cash you invested in marketing or getting the lead.

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead toward your products.

You’ll gain access to these scripts which are forty-four (44) in number. Dotcom Secrets 2Nd Edition PDF

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

You’re not restricted in any method– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your services or products on autopilot.

Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little different. It’s not FREE. It’s an advanced webinar discussion where your objective is to get individuals to buy. But it’s “unnoticeable”– which implies there’s no aggressive or deception included.

You’ll likewise access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Release” funnel particularly for launching a brand-new product by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Understanding Broker Blueprint), and a host of them utilize it.

These videos will be convincing, helpful, and entertaining– thereby triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium clients. Dotcom Secrets 2Nd Edition PDF

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the benefits and drawbacks quickly:

Pros

  1. DotCom Secrets is free. Get business-building knowledge without paying cash.
  2. Enhance your business’ importance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to ending up being a thought leader in your market.
  4. Basic strategies that will work for any business model.
  5. Build relationships and develop rapport with your customers.

Cons

  1. You might need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting in addition to long as you carry out the info).
  2. The book is ideal for businesses that take advantage of internet marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official site. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you simply pay for shipping).

DotCom Secrets Upsells

It’s quite simple to DotCom Secrets for free as I discussed.

It does come with some optional upsells. Let’s discuss it, so you know what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Bundle.
  • One Time Offer # 1: You gain access to the Audio Books + Rewards.
  • One Time Offer # 2: Instant access to the Traffic Secrets Course.
  • Thank You Page: You get to the Funnel Builder Secrets (unique discount to get 12 months of ClickFunnels Platinum, which is the highest plan available, and consists of everything Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and much more).

If you’re not all set for any of the upsells, you can ignore them and merely just get the free copy of the DotCom Secrets book, which is still truly valuable on its own. Dotcom Secrets 2Nd Edition PDF

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are some of the major frequently asked questions (FAQs) I see individuals ask about DotCom Secrets before they buy.

Q. Where can I purchase the DotCom Secrets book?
A. The book can be purchased right here (get the DotComSecrets book free, just pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle variation offered on Amazon for $10.59 (however you get far more value just getting the book from the DotCom Secrets website straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It could either be a downloadable variation or an mp3 variation. There’s an Audible version readily available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be registering for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.

When someone buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some additional money online every month.

Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Of course, you do not have to enjoy it at all. You can select to ask for your shipping cost and Russell will reimburse you quickly. Guess what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll discover all the information about my bonuses that you’ll get when you get DotCom Secrets through my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dotcom Secrets 2Nd Edition PDF

The DotCom Secrets book is a bundle of actionable strategies and secrets for beginning and growing a business.

You’ll discover a lot of aha minutes while going through the areas. More significantly, you’re guided on how to incorporate the concept into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I extremely suggest that you get a copy of DotCom Secrets totally free.

I’d love to speak with you. Have you read DotCom Secrets already or you are fired up to lastly read it? What’s your biggest takeaway from the book? Dotcom Secrets 2Nd Edition PDF