Dotcom Secrets 2Nd Edition – Still A Relevant Book In 2022?

You ought to read the DotCom Secrets if you wish to get ahead in your business. Dotcom Secrets 2Nd Edition

Yes, it’s that powerful. And numerous thousands of online marketers, leaders, business owners, and industry influencers have actually benefitted exceptionally from the book.

This is an extensive DotCom Secrets review. Get ready to discover brand-new skills and ideas that will take your marketing abilities to the next level.

It is among my preferred business books. You might need to read it several times to completely grasp it. Or just make it your companion as you set about your online way of life business experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and advanced online business owners.

The number of business books do you still discover pertinent in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still extremely appropriate and beneficial today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book supplies a detailed process for growing an effective business– whether online or offline.

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell discuss are still effective today.

Dotcom Secrets 2Nd Edition

You’ll get a ton of actionable guidance from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a proven playbook for growing your company with reliable list building and sales/conversion approaches, which can be utilized online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your business. You’ll certainly get results from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online business only.

But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can address that question. If you want to start or scale a business and follow a tested ‘faster way’ that has been checked by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I have actually personally found it incredibly valuable on my entrepreneurial journey (I have actually read it several times). I extremely recommend the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You must think about another book.

Although, DotCom Secrets provides clever insights and strategies to:

  • Existing business owners: If you have not started a business at all or have no business idea, the book might not pertain to you.
  • Product owners: If you have an existing product already, then you can discover strategies to double and even triple your sales.
  • Positive marketers: If you want to take actions that might challenge your concept of business, then you need to use DotCom Secrets as a recommendation. Dotcom Secrets 2Nd Edition

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You do not want to blow over because you do not have the skillset, tools, and secrets that have actually been tested and shown to produce fantastic outcomes.

Whether you’re a newbie who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a profitable business.

If you already have a business, utilize the secrets in the book to scale to incredible levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you must do to fail-proof your business, how to attract customers, and the secrets to significantly improve your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the opportunity to rapidly grow your existing business or flourish in a competitive industry.

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DotCom Secrets vs Expert Secrets

Sure, there are some distinctions in between Expert Secrets. Both books pertain to, lifestyle entrepreneurs, business owners, and online marketers– since they match each other and provide for beginning and growing an effective business.

DotCom Secrets describes a detailed procedure to successfully structure your business. You get to find out how to deliver your message and interact value in a way that makes individuals want to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base, and get paid to share messages that will alter somebody else’s life.

Both books are advised to entrepreneur who want to become more successful in their markets. Business owners are constructed to see opportunities in competitors instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that lays out the easy marketing procedures and how to execute them. Dotcom Secrets 2Nd Edition

Section One: Ladders and Funnels

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s discuss them:

Secret #1: The Secret Formula

You need to have a complete understanding of where you want your business. How does this understanding assist your customers and customers?

This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need solutions, and what they want to pay.

In the secret formula, 4 simple questions were outlined in a step-by-step order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you discover them?
  3. How do you attract them without being aggressive?
  4. What benefit will they receive from your business?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is essential when it comes to building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

This secret is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, however you’ll also supply your customers with a more tailored solution. They’ll like you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic occurs. It resembles a surprise that alters whatever you currently learn about growing a profitable business. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It resembles your infallible system for making sales on auto-pilot. You may not be able to build a high-converting sales funnel if you do not have a reliable value adder drawn up.

The sales funnel is necessary and has altered the way entrepreneurs and businesses approach sales online.

It works because it considers the customers’ behaviors– and moves them through the various steps of your value ladder until they’re ready to buy your product– willingly. Dotcom Secrets 2Nd Edition

Secret #4: How To Find Your Dream Customers

You have a target audience. You might not know how to determine or serve them. That’s why understanding how to specify your target audience is essential.

This secret describes where your target market (i.e., customers who are ready to buy your product) is spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous battle for the majority of people. It’s probably the most daunting element of running a successful online business.

Do you truly comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the answers.

He shows you the very best type of traffic that you ought to pay attention to and how it can transform your business. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding methods, and the secrets to interacting well with your audience that will cause a sale.

Make sure you don’t avoid this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a positive and attractive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?

As a business owner, you can’t go wrong when you lastly develop an attractive character. When you succeed at it, it means you can include more competent customers to your email list and launch an effective product that individuals want and all set to acquire right away.

In producing that attractive character, Russell Brunson defines the 3 parts you should keep in check, which is split into three (3) categories:

  1. The Elements
  2. The Identity
  3. Stories

DotCom Secrets shows you how to create an attractive character using these elements and their components, and identify the very best method to communicate your captivating stories that will get the sales can be found in. Dotcom Secrets 2Nd Edition

Secret #7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Appealing Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that help to link and establish an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Daytime Soap Email Sequence.

Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have actually helped him to transition into an Attractive Character and a sought-after web marketer.

The Soap Opera Sequence works because it profits from giving value to your subscribers. This ‘value’ combined with a tempting open storyline hooks them the moment they read your first email and they’ll anticipate the next one.

The days of uninteresting email sequences are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally use them in your e-mail messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

It’s an email style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You need to be strategic and purposeful about it anyways.

You want to have the ability to lead perfect customers back to your offer. This might look basic but it’s powerful nevertheless!

Russell also supplies good examples and written design templates to accelerate the process when you’re sending out Seinfeld emails. Dotcom Secrets 2Nd Edition

Section Three: Funnelology

In this section, the strategies and methods for building high-converting funnels are gone over in detail, in addition to what you truly should do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages), and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.

If you’re an entrepreneur and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.

This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire lorry. What a dreadful course to follow when building a business!

The secret here is leveraging other people who already have an effective funnel and making your offer to their precise customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a priceless gift for your business. It’s quite simple once you understand how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m really happy that I read DotCom Secrets a few years ago (and several times more because that very first time to totally comprehend and carry out the strategies in my own online business.

It not only opened my eyes to funnels and how to build them but also the 7 phases that a perfect customer has to go through.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.

This secret alone is essential to producing the best type of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing concept that you need to totally comprehend when developing a funnel– particularly if you desire visitors and results in trust you more. Well, who does not want to establish trust currently?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal business guidance. It goes into the specific landing pages you can create in the 7 building stages that we have actually discussed previously.

You get to see 23 of the most efficient building blocks for your sales funnels.

Smart funnel hackers use these foundation at specific times during these very same 4 phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Recognizing hyperactive buyers for your services and products

As soon as you have actually comprehended how this works, you can decide which you wish to start with very first and which one to stay with in your market. Dotcom Secrets 2Nd Edition

Secret #12: Frontend Vs. Backend Funnels

Selecting the right type of funnels can be a struggle even for the advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when picking a funnel to use on the front end of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.

Secret #13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this section and exposes the secret that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your business, specifically if you have a product you’re presently offering online (and even offline).

I indicate if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He highlights the power of words and how using a specific WORD can alter your whole business amazingly. That single word can serve as bait.

Despite the market you work in, what you do, what products you offer, or business design, this is the part that some effective business owners would hide from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not grasp this section since it was special in its method. I needed to read the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have helped him to sell countless each of his products.

These are split into the Frontend, Middle, and Backend Funnels. Surprisingly, you do not have to deal with these parts since there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is very important due to the fact that it shows what must take place as soon as you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be shipped.

On the second page (action 2) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. As soon as the visitor has effectively submitted the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist recover cost and cover the money you invested in advertising or getting the lead.

Here, Russell Brunson reveals the practical mechanics involved in this type of funnel. And he likewise introduced a distinct script called the Star, Story, Service script which helps to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number. Dotcom Secrets 2Nd Edition

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your products or services on autopilot.

Sure enough, you’re offered with the techniques and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little different. It’s not FREE. It’s an advanced webinar presentation where your goal is to get people to purchase. But it’s “unnoticeable”– which suggests there’s no pushy or deception involved.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Introduce” funnel particularly for launching a new product by sharing a series of videos to supply lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Understanding Broker Blueprint), and a host of them utilize it.

These videos will be convincing, valuable, and amusing– therefore causing visitors to take action. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of selling high-ticket offers using an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium customers. Dotcom Secrets 2Nd Edition

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the pros and cons quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying money.
  2. Enhance your business’ relevance using the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming a thought leader in your market.
  4. Simple strategies that will work for any business model.
  5. Build relationships and develop rapport with your customers.

Cons

  1. You may need to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out along with long as you implement the information).
  2. The book is ideal for companies that leverage internet marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official website. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you simply pay for shipping).

DotCom Secrets Upsells

It’s rather simple to DotCom Secrets for free as I mentioned.

It does come with some optional upsells. Let’s go over it, so you know what to expect.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You access to the Audio Books + Bonus Offers.
  • One Time Offer # 2: Immediate access to the Traffic Secrets Course.
  • Thank You Page: You get to the Funnel Builder Secrets (unique discount rate to get 12 months of ClickFunnels Platinum, which is the greatest plan offered, and includes whatever Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and a lot more).

If you’re not prepared for any of the upsells, you can neglect them and simply just get the free copy of the DotCom Secrets book, which is still truly valuable on its own. Dotcom Secrets 2Nd Edition

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are some of the major frequently asked questions (Frequently asked questions) I see individuals ask about DotCom Secrets prior to they buy.

Q. Where can I purchase the DotCom Secrets book?
A. The book can be acquired right here (get the DotComSecrets book free, just pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle variation offered on Amazon for $10.59 (however you get much more value simply getting the book from the DotCom Secrets website directly.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It could either be a downloadable variation or an mp3 variation. There’s an Audible version offered on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be registering for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.

When someone purchases any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or merely make some additional money online each month.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Naturally, you do not have to love it at all. You can choose to request for your shipping cost and Russell will refund you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll discover all the details about my bonuses that you’ll get when you get DotCom Secrets via my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dotcom Secrets 2Nd Edition

The DotCom Secrets book is a package of actionable strategies and secrets for beginning and growing a business.

You’ll encounter a bunch of aha minutes while going through the sections. More notably, you’re assisted on how to include the principle into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I highly advise that you get a copy of DotCom Secrets free of charge.

I’d like to hear from you. Have you read DotCom Secrets currently or you are fired up to lastly read it? What’s your biggest takeaway from the book? Dotcom Secrets 2Nd Edition