Dotcom Secrets And Expert Secrets – Still A Relevant Book In 2022?

You must read the DotCom Secrets if you want to get ahead in your business. Dotcom Secrets And Expert Secrets

Yes, it’s that powerful. And hundreds of thousands of online marketers, leaders, entrepreneur, and industry influencers have actually benefitted profoundly from the book.

This is a detailed DotCom Secrets review. Get all set to discover brand-new abilities and ideas that will take your marketing skills to the next level.

It’s one of my favorite business books. You might have to read it multiple times to fully comprehend it. Or just make it your companion as you go about your online way of life business adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both brand-new and advanced online entrepreneurs.

How many business books do you still find appropriate in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still incredibly pertinent and helpful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book offers a detailed process for growing an effective business– whether online or offline.

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell talks about are still effective today.

Dotcom Secrets And Expert Secrets

You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a proven playbook for growing your business with efficient list building and sales/conversion methods, which can be used online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your business. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online business only.

However don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you want to start or scale a business and follow a proven ‘shortcut’ that has been checked by Russell himself, you must read the DotCom Secrets book.

It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I have actually read it several times). I extremely advise the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You need to consider another book.

Although, DotCom Secrets offers wise insights and strategies to:

  • Existing business owners: If you haven’t begun a business at all or have no business concept, the book may not pertain to you.
  • Product owners: If you have an existing product currently, then you can find out strategies to double and even triple your sales.
  • Positive marketers: If you want to take actions that might challenge your idea of business, then you must use DotCom Secrets as a reference. Dotcom Secrets And Expert Secrets

Why Is It a Must-Read Book

You want to build a business that stands the test of time. You don’t want to blow over because you do not have the skillset, tools, and secrets that have been evaluated and shown to produce terrific outcomes.

Whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a successful business.

If you currently have a business, utilize the secrets in the book to scale to incredible levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you ought to do to fail-proof your business, how to draw in customers, and the secrets to substantially enhance your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing business or flourish in a competitive market.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences between Expert Secrets. Both books pertain to, way of life business owners, business owners, and online marketers– considering that they match each other and offer starting and growing a successful business.

DotCom Secrets lays out a step-by-step procedure to effectively structure your business. You get to learn how to provide your message and interact value in a way that makes people want to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base, and make money to share messages that will change another person’s life.

Both books are suggested to company owner who want to end up being more successful in their industries. Business owners are constructed to see opportunities in competition instead of discomfort.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the simple marketing procedures and how to execute them. Dotcom Secrets And Expert Secrets

Section One: Ladders and Funnels

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s review them:

Secret #1: The Secret Formula

You need to have a complete understanding of where you desire your business. How does this understanding assist your customers and clients?

This will help you to serve them better– instead of looking for out their discomfort points, how desperate they need options, and what they want to pay.

In the secret formula, four basic concerns were detailed in a step-by-step order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you find them?
  3. How do you attract them without being pushy?
  4. What benefit will they get from your business?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is essential when it concerns building a sustainable business. If there’s no value, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more money, but you’ll also supply your customers with a more personalized solution. They’ll enjoy you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic happens. It resembles an epiphany that changes whatever you already learn about growing a profitable business. You’ll get started with building out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you do not have a reliable value adder drawn up.

The sales funnel is very important and has actually changed the way business owners and businesses approach sales online.

It works due to the fact that it considers the customers’ habits– and moves them through the various steps of your value ladder up until they’re ready to acquire your product– willingly. Dotcom Secrets And Expert Secrets

Secret #4: How To Find Your Dream Customers

You have a target audience. You may not know how to determine or serve them. That’s why knowing how to specify your target market is necessary.

This secret lays out where your target market (i.e., customers who are ready to buy your product) is spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent battle for most people. It’s probably the most challenging element of running a successful online business.

Do you actually understand how traffic works in the online marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.

He reveals you the best kind of traffic that you need to focus on and how it can change your business. The type of traffic includes:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding strategies, and the secrets to communicating well with your audience that will lead to a sale.

Make sure you do not avoid this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a positive and attractive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?

As a business owner, you can’t fail when you lastly develop an appealing character. When you succeed at it, it suggests you can add more qualified customers to your e-mail list and launch a successful product that people are willing and all set to buy right away.

In developing that appealing character, Russell Brunson specifies the three parts you need to keep in check, which is divided into three (3) categories:

  1. The Aspects
  2. The Identity
  3. Storylines

DotCom Secrets shows you how to produce an attractive character utilizing these parts and their components, and determine the very best way to communicate your captivating stories that will get the sales can be found in. Dotcom Secrets And Expert Secrets

Secret #7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Appealing Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of e-mail series that help to link and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Daytime Drama Email Sequence.

Russell out of his great heart likewise shares the precise five e-mail templates that have actually assisted him to shift into an Appealing Character and a popular internet marketer.

The Daytime soap Sequence works because it capitalizes on offering value to your subscribers. This ‘value’ coupled with an irresistible open storyline hooks them the moment they read your first email and they’ll anticipate the next one.

The days of dull e-mail series are over. Do not simply delight in daytime drama on TV, it’s time to anecdotally use them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

It’s an email style that constructs enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can easily connect with. You ought to be tactical and purposeful about it anyways.

You want to have the ability to lead perfect customers back to your offer. This might look basic but it’s powerful however!

Russell also provides fine examples and written templates to accelerate the procedure when you’re sending out Seinfeld emails. Dotcom Secrets And Expert Secrets

Section Three: Funnelology

In this section, the strategies and tactics for building high-converting funnels are talked about in detail, as well as what you truly need to do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel phases), and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.

If you’re a company owner and you’re struggling to recover cost, there’s a chance that you’re making the above mistake.

This prevails with business owners who are just starting with their sales funnel. They try to re-invent the whole lorry. What a horrible course to follow when building a business!

The secret here is leveraging other people who already have a successful funnel and making your offer to their specific customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is an invaluable present for your business. It’s rather easy once you comprehend how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m extremely grateful that I read DotCom Secrets a few years ago (and several times more because that first time to totally comprehend and implement the strategies in my own online business.

It not just opened my eyes to funnels and how to build them however likewise the 7 stages that a perfect customer needs to go through.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.

This secret alone is essential to developing the ideal kind of page, offer, and traffic that will lead to sales.

There’s also the pre-framing principle that you need to fully comprehend when creating a funnel– especially if you desire visitors and results in trust you more. Well, who doesn’t want to establish trust already?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common business suggestions. It enters into the particular landing pages you can produce in the 7 building phases that we have actually discussed previously.

You get to see 23 of the most effective building blocks for your sales funnels.

Smart funnel hackers use these foundation at particular times throughout these same four phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying buyers
  4. Recognizing hyperactive buyers for your services and products

Once you have actually understood how this works, you can decide which you want to begin with very first and which one to adhere to in your market. Dotcom Secrets And Expert Secrets

Secret #12: Frontend Vs. Backend Funnels

Picking the ideal type of funnels can be a struggle even for the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).

This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when selecting a funnel to use on the front end of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.

Secret #13: The Best Bait

I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this section and exposes the secret that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, especially if you have a product you’re presently offering online (or even offline).

I suggest if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He emphasizes the power of words and how using a specific WORD can alter your entire business amazingly. That single word can serve as bait.

Regardless of the market you operate in, what you do, what products you offer, or the business model, this is the part that some effective entrepreneurs would conceal from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not comprehend this section due to the fact that it was unique in its way. I had to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have helped him to sell millions of each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Remarkably, you don’t have to deal with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is necessary since it reveals what should happen when you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.

On the 2nd page (action 2) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. Once the visitor has successfully filled out the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist recover cost and cover the money you invested in marketing or getting the lead.

Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise presented a special script called the Star, Story, Option script which assists to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number. Dotcom Secrets And Expert Secrets

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

You’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your service or products on autopilot.

Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a bit different. It’s not FREE. It’s an advanced webinar presentation where your goal is to get individuals to buy. It’s “undetectable”– which indicates there’s no aggressive or deceptiveness included.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Introduce” funnel particularly for introducing a brand-new product by sharing a series of videos to supply tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Plan), and a host of them use it.

These videos will be persuasive, practical, and amusing– thus triggering visitors to take action. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to get premium clients. Dotcom Secrets And Expert Secrets

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a great book if you want to gain insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the benefits and drawbacks quickly:

Pros

  1. DotCom Secrets is free. Get business-building knowledge without paying cash.
  2. Improve your business’ significance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming an idea leader in your industry.
  4. Basic strategies that will work for any business design.
  5. Build relationships and develop rapport with your customers.

Cons

  1. You may require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you implement the information).
  2. The book is perfect for companies that take advantage of online marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the main site. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you simply pay for shipping).

DotCom Secrets Upsells

It’s quite simple to DotCom Secrets free of charge as I pointed out.

It does come with some optional upsells. Let’s discuss it, so you understand what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You gain access to the Audio Books + Perks.
  • One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
  • Thank You Page: You gain access to the Funnel Builder Secrets (special discount rate to get 12 months of ClickFunnels Platinum, which is the highest plan offered, and consists of whatever Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and a lot more).

If you’re not all set for any of the upsells, you can disregard them and merely just get the free copy of the DotCom Secrets book, which is still actually important by itself. Dotcom Secrets And Expert Secrets

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are some of the major frequently asked questions (Frequently asked questions) I see people inquire about DotCom Secrets prior to they purchase.

Q. Where can I purchase the DotCom Secrets book?
A. The book can be acquired right here (get the DotComSecrets book free, just pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle variation readily available on Amazon for $10.59 (however you get even more value just getting the book from the DotCom Secrets site straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It could either be a downloadable version or an mp3 version. There’s an Audible variation readily available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.

When someone buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some additional money online monthly.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Obviously, you don’t need to enjoy it at all. You can pick to request your shipping cost and Russell will refund you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Below you’ll find all the details about my bonuses that you’ll get when you get DotCom Secrets via my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dotcom Secrets And Expert Secrets

The DotCom Secrets book is a bundle of actionable strategies and secrets for beginning and growing a business.

You’ll encounter a bunch of aha minutes while going through the sections. More importantly, you’re guided on how to incorporate the idea into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets totally free.

I’d like to hear from you. Have you read DotCom Secrets already or you are fired up to finally read it? What’s your most significant takeaway from the book? Dotcom Secrets And Expert Secrets