Dotcom Secrets Book Review – Still A Relevant Book In 2022?

You must read the DotCom Secrets if you wish to get ahead in your business. Dotcom Secrets Book Review

Yes, it’s that effective. And numerous thousands of online marketers, leaders, business owners, and industry influencers have benefitted exceptionally from the book.

This is a detailed DotCom Secrets review. So get ready to discover new skills and concepts that will take your marketing abilities to the next level.

It’s one of my favorite business books. You might need to read it several times to fully comprehend it. Or merely make it your companion as you tackle your online way of life business experiences.

In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it appropriate to both brand-new and advanced online business owners.

The number of business books do you still discover pertinent in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still extremely pertinent and useful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book offers a detailed procedure for growing a successful business– whether online or offline.

Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell discuss are still reliable today.

Dotcom Secrets Book Review

You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion approaches, which can be utilized online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your business. You’ll definitely get arise from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online business only.

But do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you wish to start or scale a business and follow a tested ‘faster way’ that has actually been tested by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I have actually personally found it extremely important on my entrepreneurial journey (I have actually read it numerous times). I extremely recommend the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You should think about another book.

DotCom Secrets offers clever insights and strategies to:

  • Existing entrepreneur: If you haven’t started a business at all or have no business concept, the book may not be relevant to you.
  • Product owners: If you have an existing product already, then you can learn strategies to double or even triple your sales.
  • Confident marketers: If you’re willing to take actions that may challenge your concept of business, then you ought to use DotCom Secrets as a referral. Dotcom Secrets Book Review

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You do not wish to blow over since you lack the skillset, tools, and secrets that have actually been tested and proven to produce fantastic outcomes.

Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a rewarding business.

If you already have a business, use the secrets in the book to scale to amazing levels. Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers specific, actionable directions on what you should do to fail-proof your business, how to attract customers, and the secrets to considerably increase your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing business or flourish in a competitive industry.

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DotCom Secrets vs Expert Secrets

Sure, there are some distinctions between Expert Secrets. Both books are relevant to, lifestyle entrepreneurs, business owners, and online marketers– because they complement each other and attend to beginning and growing a successful business.

DotCom Secrets lays out a step-by-step procedure to effectively structure your business. You get to find out how to deliver your message and communicate value in such a way that makes people want to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base, and get paid to share messages that will alter somebody else’s life.

Both books are suggested to entrepreneur who want to end up being more effective in their markets. Business owners are constructed to see opportunities in competition instead of discomfort.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that outlines the easy marketing processes and how to execute them. Dotcom Secrets Book Review

Section One: Ladders and Funnels

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:

Secret #1: The Secret Formula

Initially, you need to have a full understanding of where you desire your business. How does this understanding assist your customers and clients?

This will help you to serve them better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re willing to pay.

In the secret formula, 4 easy questions were detailed in a detailed order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you find them?
  3. How do you attract them without being pushy?
  4. What benefit will they get from your business?

You’ll find answers to these questions and more in the first secret.

Secret #2: The Value Ladder

Value is crucial when it comes to building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more cash, however you’ll likewise provide your customers with a more customized option. They’ll enjoy you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic happens. It resembles an epiphany that alters whatever you currently know about growing a profitable business. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It’s like your foolproof system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you do not have an efficient value adder drawn up.

The sales funnel is necessary and has actually changed the method entrepreneurs and companies approach sales online.

It works due to the fact that it considers the customers’ behaviors– and moves them through the various steps of your value ladder till they’re ready to purchase your product– voluntarily. Dotcom Secrets Book Review

Secret #4: How To Find Your Dream Customers

You have a target market. Sadly, you might not know how to determine or serve them. That’s why knowing how to specify your target market is essential.

This secret describes where your target market (i.e., customers who are ready to purchase your product) is spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or website is a constant battle for most people. It’s probably the most difficult aspect of running a successful online business.

Do you actually understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the responses.

He reveals you the very best type of traffic that you ought to take notice of and how it can transform your business. The type of traffic includes:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding techniques, and the secrets to communicating well with your audience that will result in a sale.

Make certain you don’t avoid this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?

As an entrepreneur, you can’t go wrong when you finally establish an appealing character. When you achieve success at it, it means you can add more qualified customers to your email list and launch a successful product that individuals are willing and prepared to acquire right away.

In producing that appealing character, Russell Brunson specifies the 3 elements you should keep in check, which is divided into 3 (3) classifications:

  1. The Elements
  2. The Identity
  3. Storylines

DotCom Secrets reveals you how to produce an appealing character using these parts and their components, and determine the very best way to communicate your captivating stories that will get the sales can be found in. Dotcom Secrets Book Review

Secret #7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Daytime soap Sequence comprises a series of e-mail sequences that help to connect and develop an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Daytime Soap Email Series.

Russell out of his great heart likewise shares the precise 5 e-mail templates that have actually helped him to shift into an Appealing Character and a desired web marketer.

The Soap Opera Sequence works due to the fact that it takes advantage of giving value to your subscribers. This ‘value’ coupled with a tempting open story hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of dull email sequences are over. Do not just enjoy soap operas on television, it’s time to anecdotally utilize them in your e-mail messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

It’s an e-mail design that develops enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You should be tactical and purposeful about it anyways.

You wish to have the ability to lead perfect customers back to your offer. This might look basic however it’s powerful!

Russell likewise provides good examples and composed templates to accelerate the procedure when you’re sending Seinfeld emails. Dotcom Secrets Book Review

Section Three: Funnelology

In this section, the strategies and techniques for building high-converting funnels are talked about in detail, as well as what you really need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases), and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of staying with systems that work. In other words, there’s no need to transform the wheel.

If you’re a business owner and you’re struggling to recover cost, there’s a chance that you’re making the above error.

This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole vehicle. What a horrible course to follow when building a business!

The secret here is leveraging other individuals who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable gift for your business. It’s rather easy once you comprehend how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m very thankful that I read DotCom Secrets a few years ago (and numerous times more since that very first time to fully understand and implement the strategies in my own online business.

It not only opened my eyes to funnels and how to build them however also the 7 phases that a perfect customer needs to go through.

I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure threatens.

This secret alone is essential to creating the best type of page, offer, and traffic that will result in sales.

There’s likewise the pre-framing principle that you need to totally understand when developing a funnel– especially if you want visitors and leads to trust you more. Well, who doesn’t want to establish trust already?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal business advice. It goes into the specific landing pages you can create in the 7 building phases that we have actually gone over previously.

You get to see 23 of the most reliable building blocks for your sales funnels.

Smart funnel hackers utilize these building blocks at specific times during these exact same four phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Recognizing hyperactive buyers for your product or services

When you have actually understood how this works, you can choose which you want to start with very first and which one to adhere to in your market. Dotcom Secrets Book Review

Secret #12: Frontend Vs. Backend Funnels

Choosing the right kind of funnels can be a struggle even for the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when choosing a funnel to utilize on the front end of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret #13: The Best Bait

I could not contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this section and exposes the secret that made all his books sell millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, particularly if you have a product you’re presently offering online (or even offline).

I indicate if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how using a particular WORD can alter your whole business magically. That single word can serve as bait.

Despite the market you operate in, what you do, what products you offer, or the business model, this is the part that some effective entrepreneurs would hide from you.

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t comprehend this section due to the fact that it was special in its method. I had to read the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the specific funnel scripts that have actually assisted him to sell millions of each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Remarkably, you don’t need to battle with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is important since it reveals what should happen once you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.

On the 2nd page (step 2) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. As soon as the visitor has successfully submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Deals. The objective of establishing this offer is to assist break even and cover the money you spent on marketing or getting the lead.

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he also introduced an unique script called the Star, Story, Option script which assists to push a cold lead toward your products.

You’ll get to these scripts which are forty-four (44) in number. Dotcom Secrets Book Review

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

You’re not restricted in any method– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your service or products on auto-pilot.

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little different. It’s not FREE. It’s an advanced webinar presentation where your objective is to get individuals to purchase. But it’s “invisible”– which indicates there’s no aggressive or deception involved.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to provide tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, practical, and entertaining– consequently causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket deals using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium customers. Dotcom Secrets Book Review

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will inspire you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the benefits and drawbacks quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying cash.
  2. Enhance your business’ importance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming an idea leader in your industry.
  4. Easy strategies that will work for any business model.
  5. Build relationships and develop rapport with your customers.

Cons

  1. You might need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply beginning as well as long as you carry out the details).
  2. The book is ideal for services that take advantage of online marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the main site. You only need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you just pay for shipping).

DotCom Secrets Upsells

It’s quite simple to DotCom Secrets free of charge as I mentioned.

It does come with some optional upsells. Let’s review it, so you understand what to expect.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Bundle.
  • One Time Offer # 1: You get to the Audio Books + Benefits.
  • One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
  • Thank You Page: You get to the Funnel Builder Secrets (special discount rate to get 12 months of ClickFunnels Platinum, which is the greatest plan readily available, and includes whatever Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and much more).

If you’re not all set for any of the upsells, you can ignore them and merely just get the free copy of the DotCom Secrets book, which is still actually valuable on its own. Dotcom Secrets Book Review

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the significant frequently asked questions (FAQs) I see individuals inquire about DotCom Secrets before they buy.

Q. Where can I purchase the DotCom Secrets book?
A. The book can be purchased right here (get the DotComSecrets book free, just pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle variation available on Amazon for $10.59 (but you get even more value just getting the book from the DotCom Secrets site straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It might either be a downloadable version or an mp3 version. There’s an Audible version available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.

When someone buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some money online each month.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Naturally, you don’t have to enjoy it at all. You can choose to ask for your shipping cost and Russell will refund you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll find all the information about my bonuses that you’ll get when you get DotCom Secrets through my affiliate link.

My special DotCom Secrets book bonuses are to be announced soon.

Final Words Dotcom Secrets Book Review

The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing a business.

You’ll come across a lot of aha moments while going through the sections. You’re guided on how to include the concept into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I extremely recommend that you get a copy of DotCom Secrets totally free.

I’d love to hear from you. Have you read DotCom Secrets already or you are fired up to finally read it? What’s your biggest takeaway from the book? Dotcom Secrets Book Review