Dotcom Secrets Book Summary – Still A Relevant Book In 2022?

You should read the DotCom Secrets if you wish to get ahead in your business. Dotcom Secrets Book Summary

Yes, it’s that powerful. And hundreds of thousands of online marketers, leaders, company owner, and industry influencers have actually benefitted tremendously from the book.

This is an extensive DotCom Secrets review. So prepare to find out new skills and ideas that will take your marketing skills to the next level.

It is among my favorite business books. You may have to read it several times to completely grasp it. Or simply make it your buddy as you set about your online way of life business adventures.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it relevant to both brand-new and advanced online business owners.

How many business books do you still discover appropriate in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still extremely pertinent and useful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book provides a step-by-step procedure for growing an effective business– whether online or offline.

Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell speak about are still effective today.

Dotcom Secrets Book Summary

You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be used online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your business. You’ll absolutely get arise from reading it.

To be honest, DotCom Secrets seems like a book for building a sustainable online business only.

But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you want to start or scale a business and follow a tested ‘faster way’ that has actually been checked by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I have actually read it a number of times). I highly advise the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to consider another book.

DotCom Secrets supplies wise insights and strategies to:

  • Existing entrepreneur: If you haven’t started a business at all or have no business idea, the book may not be relevant to you.
  • Product owners: If you have an existing product currently, then you can learn strategies to double or even triple your sales.
  • Confident marketers: If you want to take steps that might challenge your concept of business, then you ought to utilize DotCom Secrets as a recommendation. Dotcom Secrets Book Summary

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You don’t wish to blow over due to the fact that you do not have the skillset, tools, and secrets that have been checked and proven to produce fantastic outcomes.

Whether you’re a newbie who’s just getting began or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a rewarding business.

If you already have a business, utilize the secrets in the book to scale to astounding levels. Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you should do to fail-proof your business, how to draw in customers, and the secrets to significantly boost your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or flourish in a competitive market.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences in between Expert Secrets. Both books relate to, lifestyle business owners, business owners, and online marketers– because they complement each other and provide for starting and growing a successful business.

DotCom Secrets lays out a step-by-step process to effectively structure your business. You get to discover how to provide your message and communicate value in such a way that makes individuals wish to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base, and earn money to share messages that will alter someone else’s life.

Both books are advised to business owners who wish to become more effective in their industries. Business owners are constructed to see chances in competition instead of pain.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the easy marketing procedures and how to implement them. Dotcom Secrets Book Summary

Section One: Ladders and Funnels

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:

Secret #1: The Secret Formula

Initially, you require to have a full understanding of where you desire your business. How does this understanding assist your customers and customers?

This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they require services, and what they want to pay.

In the secret formula, four simple concerns were detailed in a detailed order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you find them?
  3. How do you attract them without being pushy?
  4. What advantage will they receive from your business?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is essential when it pertains to building a sustainable business. If there’s no value, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more money, however you’ll also provide your customers with a more customized option. They’ll enjoy you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that changes everything you currently know about growing a successful business. You’ll get going with building out your own sales funnel and the psychology behind a profitable funnel.

It goes beyond the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It resembles your foolproof system for making sales on auto-pilot. You may not be able to build a high-converting sales funnel if you don’t have a reliable value adder drawn up.

The sales funnel is essential and has actually altered the method entrepreneurs and services approach sales online.

It works because it takes into account the customers’ behaviors– and moves them through the different actions of your value ladder up until they’re ready to buy your product– willingly. Dotcom Secrets Book Summary

Secret #4: How To Find Your Dream Customers

You have a target market. You may not know how to recognize or serve them. That’s why understanding how to specify your target market is essential.

This secret lays out where your target market (i.e., customers who are ready to acquire your product) is spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous struggle for many people. It’s perhaps the most complicated aspect of running an effective online business.

Do you actually understand how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation knowledge, Russell has the responses.

He reveals you the very best kind of traffic that you ought to take note of and how it can transform your business. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced personal branding techniques, and the secrets to communicating well with your audience that will cause a sale.

Make sure you don’t avoid this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a positive and appealing character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?

As a company owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it implies you can add more competent customers to your e-mail list and introduce a successful product that individuals want and ready to buy right away.

In creating that appealing character, Russell Brunson defines the 3 components you must keep in check, which is divided into 3 (3) classifications:

  1. The Aspects
  2. The Identity
  3. Stories

DotCom Secrets reveals you how to develop an appealing character utilizing these parts and their components, and identify the very best way to communicate your fascinating stories that will get the sales being available in. Dotcom Secrets Book Summary

Secret #7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.

The Daytime soap Sequence comprises a series of email series that assist to link and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Daytime Drama Email Sequence.

Russell out of his good heart likewise shares the precise 5 e-mail templates that have actually assisted him to transition into an Appealing Character and a desired internet marketer.

The Soap Opera Series works due to the fact that it takes advantage of providing value to your subscribers. This ‘value’ coupled with a tempting open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.

The days of dull e-mail series are over. Do not just take pleasure in soap operas on television, it’s time to anecdotally use them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

It’s an email design that builds excitement in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You must be tactical and purposeful about it anyways.

You want to have the ability to lead ideal customers back to your offer. This may look easy but it’s effective!

Russell likewise offers fine examples and written templates to speed up the procedure when you’re sending out Seinfeld e-mails. Dotcom Secrets Book Summary

Section Three: Funnelology

In this section, the strategies and strategies for building high-converting funnels are gone over in detail, along with what you truly need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases), and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the importance of staying with systems that work. Simply put, there’s no need to transform the wheel.

If you’re a business owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.

This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole automobile. What an awful course to follow when building a business!

The secret here is leveraging other people who already have a successful funnel and making your offer to their specific customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is a valuable gift for your business. It’s quite simple once you comprehend how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m extremely happy that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to totally understand and carry out the strategies in my own online business.

It not only opened my eyes to funnels and how to build them however also the 7 stages that a perfect customer needs to go through.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure threatens.

This secret alone is fundamental to developing the best kind of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing principle that you require to fully comprehend when creating a funnel– particularly if you want visitors and leads to trust you more. Well, who does not wish to establish trust already?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical business suggestions. It goes into the particular landing pages you can create in the 7 building stages that we’ve talked about previously.

You get to see 23 of the most effective building blocks for your sales funnels.

Smart funnel hackers utilize these building blocks at specific times throughout these exact same 4 phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Recognizing hyperactive buyers for your products and services

When you’ve understood how this works, you can choose which you wish to start with very first and which one to stay with in your market. Dotcom Secrets Book Summary

Secret #12: Frontend Vs. Backend Funnels

Selecting the ideal type of funnels can be a struggle even for the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the procedure he follows when choosing a funnel to use on the front end of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.

Secret #13: The Best Bait

I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this section and reveals the secret that made all his books sell millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have a product you’re currently selling online (and even offline).

I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He highlights the power of words and how using a specific WORD can change your whole business amazingly. That single word can serve as bait.

Regardless of the industry you operate in, what you do, what products you offer, or business design, this is the part that some successful business owners would conceal from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not grasp this section due to the fact that it was distinct in its way. I had to read the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have helped him to offer millions of each of his products.

These are split into the Frontend, Middle, and Backend Funnels. Surprisingly, you don’t need to battle with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.

>> Get the Book for FREE

1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is very important due to the fact that it reveals what need to occur when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.

On the 2nd page (action two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. As soon as the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Deals. The objective of establishing this offer is to assist recover cost and cover the money you invested in marketing or getting the lead.

Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise presented an unique script called the Star, Story, Service script which assists to nudge a cold lead toward your products.

You’ll access to these scripts which are forty-four (44) in number. Dotcom Secrets Book Summary

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

You’re not limited in any method– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded presentations to market your product and services on autopilot.

Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE. It’s a more advanced webinar presentation where your goal is to get people to buy. However it’s “undetectable”– which means there’s no aggressive or deceptiveness involved.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Understanding Broker Plan), and a host of them utilize it.

These videos will be persuasive, handy, and amusing– thereby causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to obtain premium clients. Dotcom Secrets Book Summary

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages quickly:

Pros

  1. DotCom Secrets is free. Get business-building knowledge without paying cash.
  2. Enhance your business’ relevance using the value ladders and sales funnel strategies and scripts.
  3. Get secrets to ending up being a thought leader in your industry.
  4. Easy strategies that will work for any business design.
  5. Build relationships and develop relationship with your customers.

Cons

  1. You may need to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you execute the information).
  2. The book is ideal for companies that utilize internet marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official website. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you just pay for shipping).

DotCom Secrets Upsells

It’s quite simple to DotCom Secrets free of charge as I mentioned.

It does come with some optional upsells. Let’s review it, so you understand what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You gain access to the Audio Books + Rewards.
  • One Time Offer # 2: Instant access to the Traffic Secrets Course.
  • Thank You Page: You access to the Funnel Builder Secrets (unique discount to get 12 months of ClickFunnels Platinum, which is the highest plan available, and includes everything Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and much more).

If you’re not all set for any of the upsells, you can overlook them and merely just get the free copy of the DotCom Secrets book, which is still actually important by itself. Dotcom Secrets Book Summary

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the significant frequently asked questions (FAQs) I see people ask about DotCom Secrets prior to they purchase.

Q. Where can I purchase the DotCom Secrets book?
A. The book can be purchased right here (get the DotComSecrets book free, just pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle variation offered on Amazon for $10.59 (but you get far more value just getting the book from the DotCom Secrets site directly.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It might either be a downloadable version or an mp3 version. There’s an Audible version readily available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be registering for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.

When someone buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or merely make some money online monthly.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Naturally, you do not have to love it at all. You can select to request your shipping cost and Russell will reimburse you quickly. Guess what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll discover all the information about my bonuses that you’ll get when you get DotCom Secrets through my affiliate link.

My special DotCom Secrets book bonuses are to be announced soon.

Final Words Dotcom Secrets Book Summary

The DotCom Secrets book is a bundle of actionable strategies and secrets for beginning and growing a business.

You’ll stumble upon a lot of aha moments while going through the sections. More significantly, you’re directed on how to integrate the principle into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I extremely suggest that you get a copy of DotCom Secrets free of charge.

I’d love to speak with you. Have you read DotCom Secrets already or you are fired up to lastly read it? What’s your greatest takeaway from the book? Dotcom Secrets Book Summary