You ought to read the DotCom Secrets if you want to get ahead in your business. Dotcom Secrets Book
Yes, it’s that effective. And hundreds of countless online marketers, leaders, business owners, and industry influencers have actually benefitted exceptionally from the book.
This is a comprehensive DotCom Secrets review. Get ready to learn new abilities and ideas that will take your marketing abilities to the next level.
It is among my favorite business books. You might have to read it multiple times to completely comprehend it. Or simply make it your buddy as you go about your online lifestyle business adventures.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and sophisticated online business owners.
How many business books do you still discover appropriate in this ever-changing world? Even though marketing techniques are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets
The DotCom Secrets book offers a step-by-step procedure for growing an effective business– whether online or offline.
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell speak about are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with reliable list building and sales/conversion approaches, which can be utilized online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to begin a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your business. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online business only.
But do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you remain in safe hands if you run a brick-and-mortar business and wish to transition to online marketing.
Who Is DotCom Secrets For
Is “DotCom Secrets” for you?
Well, just you can respond to that question. If you want to begin or scale a business and follow a tested ‘shortcut’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I have actually personally found it super valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You must think about another book.
Although, DotCom Secrets offers smart insights and strategies to:
- Existing business owners: If you haven’t begun a business at all or have no business concept, the book might not relate to you.
- Product owners: If you have an existing product currently, then you can find out strategies to double and even triple your sales.
- Positive marketers: If you’re willing to take steps that may challenge your idea of business, then you should utilize DotCom Secrets as a reference. Dotcom Secrets Book
Why Is It a Must-Read Book
You want to build a business that stands the test of time. You do not wish to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have been tested and proven to produce excellent outcomes.
Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a successful business.
If you currently have a business, utilize the secrets in the book to scale to astounding levels. Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you must do to fail-proof your business, how to attract customers, and the secrets to significantly enhance your sales.
If you fail to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing business or flourish in a competitive industry.
DotCom Secrets vs Expert Secrets
Sure, there are some distinctions between Expert Secrets. Both books relate to, way of life entrepreneurs, business owners, and online marketers– because they match each other and provide for beginning and growing a successful business.
DotCom Secrets lays out a step-by-step process to effectively structure your business. You get to find out how to provide your message and communicate value in such a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base, and get paid to share messages that will alter someone else’s life.
Both books are advised to company owner who wish to become more effective in their markets. Entrepreneurs are developed to see chances in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
A Sneak Peek Into DotCom Secrets
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that outlines the simple marketing procedures and how to implement them. Dotcom Secrets Book
Section One: Ladders and Funnels
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret #1: The Secret Formula
First, you require to have a complete understanding of where you want your business. How does this understanding assist your customers and customers?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 basic questions were detailed in a step-by-step order inside the DotCom Secrets book:
- Who are your dream customers?
- How do you discover them?
- How do you attract them without being aggressive?
- What advantage will they receive from your business?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it comes to building a sustainable business. If there’s no value, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, but you’ll likewise supply your customers with a more customized option. They’ll enjoy you for this.
Secret #3: From A Ladder To A Funnel
This secret is where the magic occurs. It resembles an epiphany that changes whatever you currently know about growing a lucrative business. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It resembles your foolproof system for making sales on auto-pilot. You may not be able to build a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is essential and has actually changed the way entrepreneurs and services approach sales online.
It works due to the fact that it takes into consideration the customers’ habits– and moves them through the various actions of your value ladder up until they’re ready to acquire your product– voluntarily. Dotcom Secrets Book
Secret #4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to recognize or serve them. That’s why understanding how to define your target market is very important.
This secret describes where your target market (i.e., customers who are ready to purchase your product) is spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret #5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for the majority of people. It’s perhaps the most daunting element of running a successful online business.
Do you actually comprehend how traffic works in the internet marketing space? If you aren’t confident in your traffic generation expertise, Russell has the answers.
He shows you the best type of traffic that you need to pay attention to and how it can transform your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding techniques, and the secrets to interacting well with your audience that will cause a sale.
Make certain you do not avoid this section while checking out DotCom Secrets.
Secret #6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?
As a company owner, you can’t fail when you finally develop an attractive character. When you succeed at it, it means you can include more competent customers to your e-mail list and introduce a successful product that people want and prepared to acquire immediately.
In producing that attractive character, Russell Brunson defines the three components you should keep in check, which is divided into three (3) categories:
- The Components
- The Identity
DotCom Secrets shows you how to produce an appealing character using these elements and their components, and determine the best way to interact your captivating stories that will get the sales can be found in. Dotcom Secrets Book
Secret #7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport in between the Appealing Character and the target market by means of a traffic source we own. Email.
The Daytime soap Sequence comprises a series of e-mail series that assist to connect and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Insanity) for creating the Daytime Drama Email Sequence.
Russell out of his great heart also shares the precise 5 e-mail design templates that have helped him to transition into an Attractive Character and a sought-after internet marketer.
The Daytime drama Sequence works due to the fact that it profits from giving value to your subscribers. This ‘value’ coupled with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring e-mail series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally utilize them in your email messages.
Secret #8: Daily Seinfeld Sequence
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
It’s an email design that builds enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You should be tactical and purposeful about it anyways.
You want to be able to lead ideal customers back to your offer. This may look basic however it’s powerful!
Russell also offers fine examples and composed design templates to speed up the procedure when you’re sending out Seinfeld emails. Dotcom Secrets Book
Section Three: Funnelology
In this section, the strategies and methods for building high-converting funnels are gone over in detail, as well as what you truly should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages), and the type of landing pages to use, how to structure them, when, and in what matter.
Secret #9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above mistake.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire vehicle. What a dreadful path to follow when building a business!
The secret here is leveraging other people who already have an effective funnel and making your offer to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your business. It’s rather easy once you understand how the pieces fit.
Secret #10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a few years ago (and numerous times more because that first time to totally comprehend and implement the strategies in my own online business.
It not just opened my eyes to funnels and how to build them however also the 7 phases that a perfect customer needs to go through.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.
This secret alone is basic to producing the best type of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing principle that you need to fully comprehend when creating a funnel– specifically if you want visitors and causes trust you more. Well, who doesn’t want to develop trust currently?
Secret #11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common business guidance. It enters into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.
You get to see 23 of the most effective building blocks for your sales funnels.
Smart funnel hackers utilize these foundation at specific times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
- Recognizing hyperactive buyers for your product or services
Once you’ve understood how this works, you can choose which you want to begin with first and which one to stick to in your market. Dotcom Secrets Book
Secret #12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a struggle even for the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to use on the front end of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend offers.
Secret #13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and exposes the secret that made all his books sell millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have a product you’re presently offering online (or perhaps offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your entire business amazingly. That single word can act as bait.
Despite the industry you work in, what you do, what products you offer, or business model, this is the part that some successful business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this section due to the fact that it was distinct in its method. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to sell countless each of his products.
These are split into the Frontend, Middle, and Backend Funnels. Interestingly, you do not have to struggle with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step – Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it reveals what should occur as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.
On the 2nd page (step 2) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. Once the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Deals. The objective of setting up this offer is to assist recover cost and cover the money you spent on advertising or getting the lead.
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also introduced a distinct script called the Star, Story, Service script which helps to nudge a cold lead toward your products.
You’ll get to these scripts which are forty-four (44) in number. Dotcom Secrets Book
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
However you’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your service or products on autopilot.
Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE. It’s an advanced webinar presentation where your goal is to get people to buy. However it’s “undetectable”– which implies there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch
You use the “Product Introduce” funnel particularly for launching a new product by sharing a series of videos to provide lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Understanding Broker Plan), and a host of them use it.
These videos will be convincing, valuable, and entertaining– thereby triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium customers. Dotcom Secrets Book
Section 5: ClickFunnels
This last section is about ClickFunnels.
To learn more, visit the ClickFunnels website here.
DotCom Secrets – Pros and Cons
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks quickly:
- DotCom Secrets is free. Get business-building knowledge without paying money.
- Enhance your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
- Get secrets to ending up being an idea leader in your market.
- Simple strategies that will work for any business model.
- Build relationships and establish connection with your customers.
- You may require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you implement the details).
- The book is ideal for businesses that utilize internet marketing platforms.
DotCom Secrets Book Pricing
DotCom Secrets is FREE when you get it from the main website. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book
Thanks to Russell for offering the book for free from his site (you just pay for shipping).
DotCom Secrets Upsells
It’s rather simple to DotCom Secrets for free as I mentioned.
It does come with some optional upsells. Let’s go over it, so you understand what to expect.
These are the DotCom Secrets Funnel Upgrade Options:
- Order Bump # 1: You get The Black Box.
- Order Bump # 2: You get the 3 Funnel Bundle.
- One Time Offer # 1: You gain access to the Audio Books + Bonuses.
- One Time Offer # 2: Instant access to the Traffic Secrets Course.
- Thank You Page: You gain access to the Funnel Builder Secrets (unique discount to get 12 months of ClickFunnels Platinum, which is the greatest plan offered, and includes everything Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and much more).
If you’re not prepared for any of the upsells, you can ignore them and simply just get the free copy of the DotCom Secrets book, which is still actually valuable on its own. Dotcom Secrets Book
Frequently Asked Questions About DotCom Secrets (FAQs)
Here are some of the significant frequently asked questions (FAQs) I see people inquire about DotCom Secrets prior to they purchase.
Q. Where can I buy the DotCom Secrets book?
A. The book can be acquired right here (get the DotComSecrets book free, simply pay the shipping).
Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle version available on Amazon for $10.59 (however you get much more value simply getting the book from the DotCom Secrets site straight.
Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It might either be a downloadable variation or an mp3 variation. There’s an Audible version available on Amazon too.
Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.
Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.
When someone buys any ClickFunnels product you’ll get 30% – 40% commissions.
I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or just make some extra money online monthly.
Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.
Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Naturally, you don’t need to like it at all. You can choose to request for your shipping cost and Russell will refund you quickly. Think what? You can still keep the book.
DotCom Secrets Bonuses
Below you’ll find all the information about my bonuses that you’ll get when you get DotCom Secrets by means of my affiliate link.
My special DotCom Secrets book bonuses are to be revealed soon.
Final Words Dotcom Secrets Book
The DotCom Secrets book is a package of actionable strategies and secrets for starting and growing a business.
You’ll discover a lot of aha minutes while going through the areas. More significantly, you’re directed on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and business. But you do not need to if you have a strong IQ, which I make certain you do!
All in all, if you’re selling products or services online, I extremely recommend that you get a copy of DotCom Secrets totally free.
I’d like to speak with you. Have you read DotCom Secrets currently or you are fired up to finally read it? What’s your biggest takeaway from the book? Dotcom Secrets Book