Dotcom Secrets Brunson – Still A Relevant Book In 2022?

You must read the DotCom Secrets if you wish to get ahead in your business. Dotcom Secrets Brunson

Yes, it’s that effective. And numerous thousands of online marketers, leaders, company owner, and industry influencers have benefitted exceptionally from the book.

This is an extensive DotCom Secrets review. Get all set to discover new skills and ideas that will take your marketing skills to the next level.

It’s one of my preferred business books. You may have to read it multiple times to completely grasp it. Or simply make it your companion as you go about your online lifestyle business adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both brand-new and innovative online business owners.

The number of business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book offers a step-by-step procedure for growing a successful business– whether online or offline.

Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.

Dotcom Secrets Brunson

You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion approaches, which can be utilized online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your business. You’ll absolutely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.

But do not be constrained by that since the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and want to shift to internet marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you wish to start or scale a business and follow a tested ‘faster way’ that has been tested by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I have actually personally found it incredibly valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely suggest the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You must consider another book.

DotCom Secrets provides clever insights and strategies to:

  • Existing company owner: If you haven’t begun a business at all or have no business concept, the book might not pertain to you.
  • Product owners: If you have an existing product currently, then you can find out strategies to double or even triple your sales.
  • Positive marketers: If you’re willing to take actions that may challenge your concept of business, then you need to utilize DotCom Secrets as a reference. Dotcom Secrets Brunson

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You don’t wish to blow over since you do not have the skillset, tools, and secrets that have been evaluated and shown to produce excellent outcomes.

Whether you’re a beginner who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a profitable business.

If you currently have a business, utilize the secrets in the book to scale to astounding levels. Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you need to do to fail-proof your business, how to attract customers, and the secrets to substantially enhance your sales.

If you stop working to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing business or grow in a competitive market.

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DotCom Secrets vs Expert Secrets

Sure, there are some distinctions in between Expert Secrets. Both books pertain to, lifestyle business owners, business owners, and online marketers– given that they complement each other and provide for beginning and growing a successful business.

DotCom Secrets describes a detailed process to efficiently structure your business. You get to learn how to provide your message and communicate value in such a way that makes individuals want to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base, and get paid to share messages that will alter someone else’s life.

Both books are suggested to company owner who wish to become more effective in their markets. Entrepreneurs are built to see chances in competition instead of pain.

In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the easy marketing procedures and how to execute them. Dotcom Secrets Brunson

Section One: Ladders and Funnels

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s go over them:

Secret #1: The Secret Formula

First, you need to have a full understanding of where you desire your business. How does this understanding help your customers and clients?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they require options, and what they want to pay.

In the secret formula, four simple questions were described in a detailed order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you find them?
  3. How do you attract them without being aggressive?
  4. What benefit will they obtain from your business?

You’ll discover answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is crucial when it pertains to building a sustainable business. If there’s no value, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more money, however you’ll also provide your customers with a more tailored option. They’ll like you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic takes place. It resembles an epiphany that changes everything you currently understand about growing a lucrative business. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It resembles your infallible system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you do not have an efficient value adder drawn up.

The sales funnel is very important and has actually altered the method entrepreneurs and services approach sales online.

It works due to the fact that it considers the customers’ behaviors– and moves them through the various actions of your value ladder until they’re ready to buy your product– willingly. Dotcom Secrets Brunson

Secret #4: How To Find Your Dream Customers

You have a target audience. You may not know how to determine or serve them. That’s why understanding how to specify your target market is essential.

This secret lays out where your target market (i.e., customers who are ready to acquire your product) is spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s perhaps the most difficult aspect of running an effective online business.

Do you actually understand how traffic works in the internet marketing area? If you aren’t confident in your traffic generation know-how, Russell has the responses.

He shows you the very best type of traffic that you ought to pay attention to and how it can change your business. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding strategies, and the secrets to interacting well with your audience that will result in a sale.

Ensure you do not avoid this section while reading DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?

As a business owner, you can’t fail when you lastly establish an attractive character. When you achieve success at it, it suggests you can include more certified customers to your e-mail list and launch an effective product that individuals are willing and prepared to acquire immediately.

In creating that appealing character, Russell Brunson defines the three components you need to keep in check, which is divided into three (3) classifications:

  1. The Components
  2. The Identity
  3. Stories

DotCom Secrets reveals you how to develop an attractive character using these parts and their aspects, and determine the best way to communicate your captivating stories that will get the sales being available in. Dotcom Secrets Brunson

Secret #7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.

The Daytime drama Series makes up a series of e-mail sequences that help to connect and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Insanity) for creating the Daytime Soap Email Series.

Russell out of his excellent heart also shares the specific five email design templates that have actually assisted him to transition into an Attractive Character and an in-demand internet marketer.

The Daytime drama Series works because it capitalizes on providing value to your subscribers. This ‘value’ coupled with a tempting open story hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of boring email sequences are over. Do not simply delight in soap operas on TV, it’s time to anecdotally use them in your e-mail messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

It’s an e-mail design that constructs excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.

You wish to be able to lead ideal customers back to your offer. This may look basic however it’s effective however!

Russell also supplies fine examples and composed templates to accelerate the procedure when you’re sending out Seinfeld emails. Dotcom Secrets Brunson

Section Three: Funnelology

In this section, the strategies and techniques for building high-converting funnels are discussed in detail, in addition to what you really ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages), and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of staying with systems that work. Simply put, there’s no requirement to reinvent the wheel.

If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.

This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire automobile. What a terrible course to follow when building a business!

The secret here is leveraging other people who currently have an effective funnel and making your offer to their specific customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is an invaluable present for your business. It’s quite simple once you understand how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m really happy that I read DotCom Secrets a couple of years ago (and several times more since that very first time to completely understand and implement the strategies in my own online business.

It not only opened my eyes to funnels and how to build them but likewise the 7 stages that an ideal customer has to go through.

I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.

This secret alone is essential to creating the best kind of page, offer, and traffic that will cause sales.

There’s likewise the pre-framing principle that you require to totally comprehend when producing a funnel– especially if you want visitors and leads to trust you more. Well, who doesn’t want to develop trust currently?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common business advice. It goes into the specific landing pages you can develop in the 7 building phases that we have actually discussed previously.

You get to see 23 of the most reliable building blocks for your sales funnels.

Smart funnel hackers use these building blocks at specific times throughout these exact same 4 phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying buyers
  4. Identifying hyperactive buyers for your product or services

As soon as you have actually understood how this works, you can choose which you want to start with very first and which one to adhere to in your market. Dotcom Secrets Brunson

Secret #12: Frontend Vs. Backend Funnels

Choosing the ideal type of funnels can be a struggle even for the more advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).

This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when choosing a funnel to use on the front end of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.

Secret #13: The Best Bait

I could not contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this section and reveals the secret that made all his books sell millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your business, specifically if you have a product you’re presently selling online (or even offline).

I imply if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He highlights the power of words and how utilizing a certain WORD can alter your whole business magically. That single word can serve as bait.

Despite the industry you work in, what you do, what products you offer, or the business design, this is the part that some effective business owners would hide from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not grasp this section because it was unique in its method. I needed to read the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to sell countless each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Remarkably, you don’t have to struggle with these parts due to the fact that there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is important since it shows what ought to happen as soon as you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.

On the second page (action 2) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help break even and cover the money you spent on marketing or getting the lead.

Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead toward your products.

You’ll access to these scripts which are forty-four (44) in number. Dotcom Secrets Brunson

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

You’re not restricted in any way– as there are many ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your products or services on autopilot.

Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little different. It’s not FREE. It’s a more advanced webinar discussion where your goal is to get people to buy. But it’s “undetectable”– which means there’s no aggressive or deception included.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch

You use the “Product Introduce” funnel specifically for releasing a brand-new product by sharing a series of videos to supply tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Understanding Broker Plan), and a host of them use it.

These videos will be persuasive, valuable, and amusing– thereby causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers. Dotcom Secrets Brunson

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is an excellent book if you want to gain insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the pros and cons quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying cash.
  2. Improve your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to ending up being a thought leader in your market.
  4. Simple strategies that will work for any business model.
  5. Build relationships and develop relationship with your customers.

Cons

  1. You might require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just beginning along with long as you execute the details).
  2. The book is perfect for organizations that utilize internet marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official site. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you simply pay for shipping).

DotCom Secrets Upsells

It’s quite easy to DotCom Secrets for free as I discussed.

But it does feature some optional upsells. Let’s discuss it, so you know what to expect.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You get to the Audio Books + Bonus Offers.
  • One Time Offer # 2: Instant access to the Traffic Secrets Course.
  • Thank You Page: You gain access to the Funnel Builder Secrets (special discount to get 12 months of ClickFunnels Platinum, which is the greatest plan available, and includes whatever Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and much more).

If you’re not ready for any of the upsells, you can ignore them and simply just get the free copy of the DotCom Secrets book, which is still truly valuable on its own. Dotcom Secrets Brunson

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are some of the significant frequently asked questions (FAQs) I see people inquire about DotCom Secrets prior to they buy.

Q. Where can I buy the DotCom Secrets book?
A. The book can be purchased right here (get the DotComSecrets book free, simply pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle version offered on Amazon for $10.59 (but you get even more value just getting the book from the DotCom Secrets site straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It might either be a downloadable variation or an mp3 variation. There’s an Audible version available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.

When somebody buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or just make some additional money online each month.

Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Naturally, you do not have to enjoy it at all. You can choose to ask for your shipping cost and Russell will reimburse you quickly. Guess what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll find all the details about my bonuses that you’ll get when you get DotCom Secrets by means of my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dotcom Secrets Brunson

The DotCom Secrets book is a package of actionable strategies and secrets for starting and growing a business.

You’ll discover a lot of aha minutes while going through the sections. More significantly, you’re assisted on how to include the principle into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I highly advise that you get a copy of DotCom Secrets for FREE.

I’d like to hear from you. Have you read DotCom Secrets already or you are fired up to lastly read it? What’s your greatest takeaway from the book? Dotcom Secrets Brunson