You should read the DotCom Secrets if you wish to get ahead in your business. Dotcom Secrets By Russell Brunson
Yes, it’s that powerful. And hundreds of countless online marketers, leaders, company owner, and market influencers have benefitted tremendously from the book.
This is a detailed DotCom Secrets review. So get ready to discover brand-new abilities and concepts that will take your marketing skills to the next level.
It’s one of my favorite business books. You might have to read it multiple times to completely understand it. Or just make it your companion as you tackle your online lifestyle business experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it relevant to both brand-new and innovative online business owners.
The number of business books do you still discover pertinent in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets
The DotCom Secrets book offers a detailed process for growing an effective business– whether online or offline.
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell speak about are still efficient today.
You’ll get a ton of actionable advice from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your business with efficient list building and sales/conversion methods, which can be utilized online and offline.”
This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to begin a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your business. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online business only.
However don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and wish to transition to online marketing.
Who Is DotCom Secrets For
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you want to start or scale a business and follow a tested ‘faster way’ that has been tested by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I have actually personally discovered it very important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You should consider another book.
Although, DotCom Secrets supplies wise insights and strategies to:
- Existing entrepreneur: If you haven’t started a business at all or have no business concept, the book might not pertain to you.
- Product owners: If you have an existing product currently, then you can learn strategies to double or perhaps triple your sales.
- Positive marketers: If you want to take actions that may challenge your concept of business, then you need to use DotCom Secrets as a referral. Dotcom Secrets By Russell Brunson
Why Is It a Must-Read Book
You want to build a business that stands the test of time. You don’t want to fizzle out since you lack the skillset, tools, and secrets that have actually been tested and proven to produce terrific results.
So whether you’re a beginner who’s just getting started or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a rewarding business.
If you already have a business, use the secrets in the book to scale to incredible levels. Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you need to do to fail-proof your business, how to draw in customers, and the secrets to significantly enhance your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing business or thrive in a competitive industry.
DotCom Secrets vs Expert Secrets
Sure, there are some distinctions in between Expert Secrets. Both books relate to, lifestyle entrepreneurs, business owners, and online marketers– because they match each other and offer beginning and growing an effective business.
DotCom Secrets lays out a step-by-step process to successfully structure your business. You get to find out how to deliver your message and interact value in a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base, and make money to share messages that will change another person’s life.
Both books are recommended to company owner who wish to become more successful in their industries. Entrepreneurs are built to see chances in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
A Sneak Peek Into DotCom Secrets
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the easy marketing processes and how to execute them. Dotcom Secrets By Russell Brunson
Section One: Ladders and Funnels
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:
Secret #1: The Secret Formula
You require to have a full understanding of where you want your business. How does this understanding help your customers and clients?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 basic concerns were laid out in a detailed order inside the DotCom Secrets book:
- Who are your dream customers?
- How do you discover them?
- How do you attract them without being pushy?
- What benefit will they obtain from your business?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it pertains to building a sustainable business. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, but you’ll also offer your customers with a more customized option. They’ll enjoy you for this.
Secret #3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you currently know about growing a successful business. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. You may not have the ability to build a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is very important and has changed the method entrepreneurs and companies approach sales online.
It works because it considers the customers’ habits– and moves them through the different steps of your value ladder until they’re ready to purchase your product– willingly. Dotcom Secrets By Russell Brunson
Secret #4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to determine or serve them. That’s why understanding how to specify your target market is necessary.
This secret describes where your target market (i.e., customers who are ready to acquire your product) is spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret #5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for many people. It’s arguably the most daunting aspect of running an effective online business.
Do you truly comprehend how traffic works in the internet marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He reveals you the very best kind of traffic that you need to take notice of and how it can change your business. The kind of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced personal branding methods, and the secrets to communicating well with your audience that will cause a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret #6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you succeed at it, it implies you can include more qualified customers to your e-mail list and launch a successful product that people want and prepared to purchase right away.
In producing that appealing character, Russell Brunson defines the 3 parts you should keep in check, which is split into 3 (3) classifications:
- The Components
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these elements and their aspects, and recognize the best method to interact your captivating stories that will get the sales being available in. Dotcom Secrets By Russell Brunson
Secret #7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of rapport between the Appealing Character and the target market via a traffic source we own. Email.
The Daytime drama Sequence comprises a series of e-mail sequences that assist to connect and establish an immediate relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Insanity) for developing the Daytime Drama Email Sequence.
Russell out of his great heart also shares the EXACT five e-mail design templates that have actually assisted him to shift into an Attractive Character and an in-demand internet marketer.
The Soap Opera Sequence works because it profits from giving value to your subscribers. This ‘value’ combined with a tempting open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of boring e-mail sequences are over. Don’t just delight in daytime soap on television, it’s time to anecdotally utilize them in your e-mail messages.
Secret #8: Daily Seinfeld Sequence
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format everything about?
It’s an e-mail design that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can quickly get in touch with. You ought to be strategic and purposeful about it anyways.
You want to have the ability to lead ideal customers back to your offer. This may look easy but it’s powerful however!
Russell likewise supplies fine examples and written templates to speed up the process when you’re sending out Seinfeld emails. Dotcom Secrets By Russell Brunson
Section Three: Funnelology
In this section, the strategies and techniques for building high-converting funnels are discussed in detail, as well as what you really should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases), and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret #9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. To put it simply, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole lorry. What a terrible path to follow when building a business!
The secret here is leveraging other people who already have a successful funnel and making your offer to their precise customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless gift for your business. It’s quite simple once you comprehend how the pieces fit.
Secret #10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to completely understand and carry out the strategies in my own online business.
It not just opened my eyes to funnels and how to build them however also the 7 phases that a perfect customer needs to go through.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process threatens.
This secret alone is basic to creating the right kind of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing idea that you require to totally understand when producing a funnel– especially if you want visitors and results in trust you more. Well, who does not wish to develop trust already?
Secret #11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal business suggestions. It goes into the particular landing pages you can produce in the 7 building stages that we have actually discussed earlier.
You get to see 23 of the most efficient building blocks for your sales funnels.
Smart funnel hackers utilize these foundation at particular times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
- Recognizing hyperactive buyers for your products and services
When you’ve comprehended how this works, you can choose which you want to start with very first and which one to stay with in your market. Dotcom Secrets By Russell Brunson
Secret #12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even for the advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the front end of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret #13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, especially if you have a product you’re presently selling online (and even offline).
I suggest if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a specific WORD can alter your entire business magically. That single word can serve as bait.
Despite the market you operate in, what you do, what products you offer, or the business model, this is the part that some effective business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this section because it was special in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle, and Backend Funnels. Interestingly, you don’t have to battle with these parts due to the fact that there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step – Free Plus Shipping
The Frontend Funnel is essential since it reveals what ought to happen as soon as you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.
On the second page (step 2) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. When the visitor has effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Deals. The goal of establishing this offer is to assist break even and cover the money you spent on marketing or getting the lead.
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Service script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number. Dotcom Secrets By Russell Brunson
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your services or products on autopilot.
Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar
Unlike the Perfect Webinar, this one is a little various. It’s not FREE. It’s a more advanced webinar presentation where your objective is to get individuals to purchase. It’s “unnoticeable”– which implies there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch
You use the “Product Introduce” funnel particularly for launching a brand-new product by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Plan), and a host of them use it.
These videos will be persuasive, practical, and amusing– consequently causing visitors to take action. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium clients. Dotcom Secrets By Russell Brunson
Section 5: ClickFunnels
This last section is about ClickFunnels.
To learn more, visit the ClickFunnels website here.
DotCom Secrets – Pros and Cons
DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons quickly:
- DotCom Secrets is free. Get business-building knowledge without paying money.
- Improve your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
- Get secrets to ending up being an idea leader in your market.
- Simple strategies that will work for any business model.
- Build relationships and establish rapport with your customers.
- You may need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you execute the information).
- The book is ideal for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing
DotCom Secrets is FREE when you get it from the main site. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book
Thanks to Russell for offering the book for free from his website (you just pay for shipping).
DotCom Secrets Upsells
It’s rather easy to DotCom Secrets for free as I discussed.
But it does feature some optional upsells. Let’s go over it, so you understand what to expect.
These are the DotCom Secrets Funnel Upgrade Options:
- Order Bump # 1: You get The Black Box.
- Order Bump # 2: You get the 3 Funnel Bundle.
- One Time Offer # 1: You access to the Audio Books + Rewards.
- One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
- Thank You Page: You gain access to the Funnel Builder Secrets (unique discount to get 12 months of ClickFunnels Platinum, which is the greatest plan available, and consists of whatever Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and far more).
If you’re not ready for any of the upsells, you can ignore them and merely just get the free copy of the DotCom Secrets book, which is still actually valuable on its own. Dotcom Secrets By Russell Brunson
Frequently Asked Questions About DotCom Secrets (FAQs)
Here are a few of the major frequently asked questions (FAQs) I see people inquire about DotCom Secrets prior to they buy.
Q. Where can I purchase the DotCom Secrets book?
A. The book can be acquired right here (get the DotComSecrets book free, simply pay the shipping).
Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle variation offered on Amazon for $10.59 (however you get far more value simply getting the book from the DotCom Secrets site straight.
Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It could either be a downloadable version or an mp3 version. There’s an Audible variation available on Amazon too.
Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be registering for any trial to other programs.
Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.
When someone buys any ClickFunnels product you’ll get 30% – 40% commissions.
I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some extra money online monthly.
Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.
Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Obviously, you don’t have to enjoy it at all. You can pick to ask for your shipping cost and Russell will reimburse you quickly. Think what? You can still keep the book.
DotCom Secrets Bonuses
Below you’ll find all the information about my bonuses that you’ll get when you get DotCom Secrets via my affiliate link.
My special DotCom Secrets book bonuses are to be announced soon.
Final Words Dotcom Secrets By Russell Brunson
The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing a business.
You’ll stumble upon a lot of aha moments while going through the sections. You’re assisted on how to integrate the idea into my own business.
DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely suggest that you get a copy of DotCom Secrets free of charge.
I’d like to hear from you. Have you read DotCom Secrets currently or you are fired up to finally read it? What’s your biggest takeaway from the book? Dotcom Secrets By Russell Brunson