You must read the DotCom Secrets if you wish to get ahead in your business. Dotcom Secrets Chapters
Yes, it’s that effective. And numerous countless online marketers, leaders, business owners, and industry influencers have actually benefitted exceptionally from the book.
This is a thorough DotCom Secrets review. Get all set to learn new skills and ideas that will take your marketing skills to the next level.
It’s one of my favorite business books. You might have to read it several times to totally understand it. Or just make it your buddy as you tackle your online lifestyle business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and sophisticated online business owners.
How many business books do you still find pertinent in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets
The DotCom Secrets book offers a detailed process for growing an effective business– whether online or offline.
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell discuss are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your company with effective lead generation and sales/conversion approaches, which can be utilized online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to start a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your business. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online business only.
Do not be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you wish to start or scale a business and follow a proven ‘shortcut’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to think about another book.
DotCom Secrets supplies smart insights and strategies to:
- Existing company owner: If you have not begun a business at all or have no business concept, the book might not relate to you.
- Product owners: If you have an existing product currently, then you can discover strategies to double or perhaps triple your sales.
- Positive marketers: If you’re willing to take steps that may challenge your concept of business, then you must use DotCom Secrets as a referral. Dotcom Secrets Chapters
Why Is It a Must-Read Book
You wish to build a business that stands the test of time. You do not wish to die because you lack the skillset, tools, and secrets that have been checked and shown to produce great outcomes.
Whether you’re a novice who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding business.
If you already have a business, use the secrets in the book to scale to incredible levels. Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you need to do to fail-proof your business, how to draw in customers, and the secrets to substantially increase your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing business or flourish in a competitive industry.
DotCom Secrets vs Expert Secrets
Sure, there are some distinctions in between Expert Secrets. Both books relate to, way of life business owners, business owners, and online marketers– because they complement each other and provide for beginning and growing an effective business.
DotCom Secrets lays out a step-by-step procedure to efficiently structure your business. You get to learn how to deliver your message and communicate value in a way that makes people wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base, and make money to share messages that will alter somebody else’s life.
Both books are suggested to company owner who wish to become more effective in their industries. Entrepreneurs are developed to see chances in competitors instead of pain.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
A Sneak Peek Into DotCom Secrets
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that describes the basic marketing processes and how to implement them. Dotcom Secrets Chapters
Section One: Ladders and Funnels
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s discuss them:
Secret #1: The Secret Formula
Initially, you need to have a complete understanding of where you want your business. How does this understanding assist your customers and customers?
This will assist you to serve them better– instead of looking for out their pain points, how desperate they require services, and what they want to pay.
In the secret formula, 4 basic concerns were laid out in a step-by-step order inside the DotCom Secrets book:
- Who are your dream clients?
- How do you discover them?
- How do you attract them without being aggressive?
- What benefit will they obtain from your business?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it concerns building a sustainable business. If there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
This secret is described as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more money, however you’ll also supply your customers with a more customized service. They’ll enjoy you for this.
Secret #3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes whatever you currently learn about growing a successful business. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the product you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is important and has altered the way entrepreneurs and companies approach sales online.
It works since it takes into account the customers’ habits– and moves them through the various actions of your value ladder until they’re ready to purchase your product– willingly. Dotcom Secrets Chapters
Secret #4: How To Find Your Dream Customers
You have a target market. You may not understand how to identify or serve them. That’s why knowing how to specify your target market is important.
This secret details where your target market (i.e., customers who are ready to purchase your product) is spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret #5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for most people. It’s probably the most challenging aspect of running an effective online business.
Do you actually understand how traffic operates in the online marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the responses.
He shows you the best type of traffic that you need to take notice of and how it can transform your business. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced individual branding tactics, and the secrets to communicating well with your audience that will cause a sale.
Make sure you do not avoid this section while reading DotCom Secrets.
Secret #6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?
As a business owner, you can’t fail when you finally establish an appealing character. When you achieve success at it, it means you can add more qualified customers to your e-mail list and launch an effective product that individuals are willing and prepared to buy right away.
In producing that attractive character, Russell Brunson specifies the three parts you need to keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these components and their components, and identify the very best method to communicate your captivating stories that will get the sales coming in. Dotcom Secrets Chapters
Secret #7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.
The Daytime drama Series comprises a series of e-mail sequences that assist to connect and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Insanity) for coming up with the Daytime Drama Email Sequence.
Russell out of his good heart likewise shares the precise five e-mail design templates that have actually helped him to shift into an Attractive Character and a desired web marketer.
The Soap Opera Sequence works because it capitalizes on providing value to your subscribers. This ‘value’ combined with a tempting open story hooks them the minute they read your first email and they’ll look forward to the next one.
The days of dull email series are over. Don’t simply take pleasure in soap operas on TV, it’s time to anecdotally utilize them in your e-mail messages.
Secret #8: Daily Seinfeld Sequence
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
It’s an e-mail design that builds excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You must be tactical and purposeful about it anyways.
You want to have the ability to lead perfect customers back to your offer. This might look basic but it’s effective!
Russell likewise provides fine examples and written templates to speed up the process when you’re sending out Seinfeld e-mails. Dotcom Secrets Chapters
Section Three: Funnelology
In this section, the strategies and strategies for building high-converting funnels are gone over in detail, in addition to what you actually need to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases), and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret #9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole automobile. What a dreadful path to follow when building a business!
The secret here is leveraging other people who already have a successful funnel and making your offer to their precise customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable gift for your business. It’s rather simple once you understand how the pieces fit.
Secret #10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a few years ago (and numerous times more since that first time to totally understand and execute the strategies in my own online business.
It not just opened my eyes to funnels and how to build them however likewise the seven phases that a perfect customer has to go through.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This secret alone is essential to creating the right kind of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing concept that you need to totally comprehend when producing a funnel– specifically if you desire visitors and results in trust you more. Well, who does not wish to develop trust currently?
Secret #11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business advice. It enters into the particular landing pages you can develop in the 7 building phases that we’ve gone over earlier.
You get to see 23 of the most effective building blocks for your sales funnels.
Smart funnel hackers utilize these building blocks at particular times during these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
- Identifying hyperactive buyers for your services and products
As soon as you’ve comprehended how this works, you can decide which you want to start with very first and which one to stay with in your market. Dotcom Secrets Chapters
Secret #12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even for the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
This mistake isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the procedure he follows when picking a funnel to utilize on the front end of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret #13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, especially if you have a product you’re currently selling online (and even offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a specific WORD can alter your entire business magically. That single word can serve as bait.
Regardless of the industry you work in, what you do, what products you offer, or the business design, this is the part that some successful business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was distinct in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle, and Backend Funnels. Interestingly, you do not have to deal with these parts since there’s a powerful suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step – Free Plus Shipping
The Frontend Funnel is important due to the fact that it reveals what ought to occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the 2nd page (step two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. When the visitor has actually effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help recover cost and cover the money you spent on advertising or getting the lead.
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead toward your products.
You’ll access to these scripts which are forty-four (44) in number. Dotcom Secrets Chapters
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your services or products on autopilot.
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE. It’s a more advanced webinar presentation where your goal is to get individuals to buy. However it’s “undetectable”– which implies there’s no aggressive or deceptiveness included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch
You use the “Product Introduce” funnel particularly for releasing a brand-new product by sharing a series of videos to offer tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Understanding Broker Plan), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– thereby causing visitors to take action. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium customers. Dotcom Secrets Chapters
Section 5: ClickFunnels
This last section is about ClickFunnels.
To learn more, visit the ClickFunnels website here.
DotCom Secrets – Pros and Cons
DotCom Secrets is a terrific book if you wish to gain insights, see examples, and read stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages quickly:
- DotCom Secrets is free. Get business-building understanding without paying cash.
- Improve your business’ significance using the value ladders and sales funnel strategies and scripts.
- Get secrets to ending up being an idea leader in your industry.
- Easy strategies that will work for any business design.
- Build relationships and develop connection with your customers.
- You might need to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out along with long as you carry out the information).
- The book is ideal for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing
DotCom Secrets is FREE when you get it from the official website. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book
Thanks to Russell for offering the book for free from his website (you just pay for shipping).
DotCom Secrets Upsells
It’s rather easy to DotCom Secrets totally free as I discussed.
It does come with some optional upsells. Let’s go over it, so you know what to anticipate.
These are the DotCom Secrets Funnel Upgrade Options:
- Order Bump # 1: You get The Black Box.
- Order Bump # 2: You get the 3 Funnel Bundle.
- One Time Offer # 1: You get to the Audio Books + Rewards.
- One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
- Thank You Page: You get to the Funnel Builder Secrets (special discount to get 12 months of ClickFunnels Platinum, which is the greatest plan available, and consists of everything Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and far more).
If you’re not ready for any of the upsells, you can disregard them and merely just get the free copy of the DotCom Secrets book, which is still actually valuable by itself. Dotcom Secrets Chapters
Frequently Asked Questions About DotCom Secrets (FAQs)
Here are some of the significant frequently asked questions (Frequently asked questions) I see individuals ask about DotCom Secrets prior to they buy.
Q. Where can I buy the DotCom Secrets book?
A. The book can be purchased right here (get the DotComSecrets book free, simply pay the shipping).
Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle version offered on Amazon for $10.59 (however you get even more value just getting the book from the DotCom Secrets site straight.
Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It could either be a downloadable version or an mp3 version. There’s an Audible version available on Amazon too.
Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be registering for any trial to other programs.
Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.
When somebody buys any ClickFunnels product you’ll get 30% – 40% commissions.
I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or just make some additional money online monthly.
Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.
Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Of course, you don’t need to like it at all. You can choose to ask for your shipping cost and Russell will reimburse you quickly. Guess what? You can still keep the book.
DotCom Secrets Bonuses
Listed below you’ll discover all the information about my bonuses that you’ll get when you get DotCom Secrets by means of my affiliate link.
My special DotCom Secrets book bonuses are to be announced soon.
Final Words Dotcom Secrets Chapters
The DotCom Secrets book is a package of actionable strategies and secrets for starting and growing a business.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re directed on how to incorporate the principle into my own business.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. But you do not have to if you have a strong IQ, which I make sure you do!
All in all, if you’re selling products or services online, I highly recommend that you get a copy of DotCom Secrets free of charge.
I’d like to hear from you. Have you read DotCom Secrets currently or you are fired up to finally read it? What’s your greatest takeaway from the book? Dotcom Secrets Chapters