Dotcom Secrets Hardcover – Still A Relevant Book In 2022?

You should read the DotCom Secrets if you want to get ahead in your business. Dotcom Secrets Hardcover

Yes, it’s that powerful. And hundreds of thousands of online marketers, leaders, company owner, and market influencers have actually benefitted immensely from the book.

This is a comprehensive DotCom Secrets review. So prepare yourself to discover new abilities and ideas that will take your marketing abilities to the next level.

It is among my favorite business books. You might have to read it numerous times to completely understand it. Or just make it your buddy as you go about your online way of life business experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it appropriate to both new and sophisticated online business owners.

The number of business books do you still discover relevant in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still extremely pertinent and helpful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book offers a detailed procedure for growing an effective business– whether online or offline.

Even though DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell talks about are still efficient today.

Dotcom Secrets Hardcover

You’ll get a ton of actionable guidance from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your company with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your business. You’ll definitely get arise from reading it.

To be honest, DotCom Secrets seems like a book for building a sustainable online business only.

Don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you wish to begin or scale a business and follow a tested ‘shortcut’ that has been tested by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I have actually personally found it super important on my entrepreneurial journey (I have actually read it several times). I highly recommend the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You should think about another book.

Although, DotCom Secrets offers clever insights and strategies to:

  • Existing business owners: If you haven’t begun a business at all or have no business concept, the book may not be relevant to you.
  • Product owners: If you have an existing product already, then you can find out strategies to double and even triple your sales.
  • Confident marketers: If you’re willing to take steps that might challenge your idea of business, then you should utilize DotCom Secrets as a reference. Dotcom Secrets Hardcover

Why Is It a Must-Read Book

You want to build a business that stands the test of time. You do not wish to fizzle out since you lack the skillset, tools, and secrets that have been tested and shown to produce fantastic outcomes.

So whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a profitable business.

If you currently have a business, utilize the secrets in the book to scale to astounding levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you need to do to fail-proof your business, how to attract customers, and the secrets to substantially enhance your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing business or thrive in a competitive industry.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences between Expert Secrets. Both books are relevant to, lifestyle entrepreneurs, business owners, and online marketers– considering that they complement each other and offer beginning and growing an effective business.

DotCom Secrets lays out a detailed process to successfully structure your business. You get to learn how to provide your message and communicate value in such a way that makes individuals want to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base, and earn money to share messages that will change someone else’s life.

Both books are suggested to business owners who want to become more effective in their markets. Entrepreneurs are developed to see opportunities in competition instead of pain.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that describes the easy marketing procedures and how to execute them. Dotcom Secrets Hardcover

Section One: Ladders and Funnels

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:

Secret #1: The Secret Formula

You need to have a full understanding of where you desire your business. How does this understanding help your customers and clients?

This will assist you to serve them better– instead of searching for out their pain points, how desperate they need options, and what they want to pay.

In the secret formula, four basic questions were detailed in a step-by-step order inside the DotCom Secrets book:

  1. Who are your dream customers?
  2. How do you discover them?
  3. How do you attract them without being pushy?
  4. What benefit will they obtain from your business?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is essential when it pertains to building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more money, but you’ll also provide your customers with a more tailored service. They’ll enjoy you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic occurs. It resembles a surprise that alters whatever you currently understand about growing a rewarding business. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to build a high-converting sales funnel if you don’t have an effective value adder drawn up.

The sales funnel is necessary and has actually changed the method business owners and businesses approach sales online.

It works since it considers the customers’ habits– and moves them through the different actions of your value ladder until they’re ready to acquire your product– willingly. Dotcom Secrets Hardcover

Secret #4: How To Find Your Dream Customers

You have a target audience. You may not know how to determine or serve them. That’s why knowing how to define your target market is necessary.

This secret describes where your target audience (i.e., customers who are ready to buy your product) is investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous struggle for many people. It’s arguably the most difficult aspect of running a successful online business.

Do you really understand how traffic works in the online marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.

He reveals you the very best type of traffic that you ought to take note of and how it can transform your business. The type of traffic consists of:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding techniques, and the secrets to communicating well with your audience that will cause a sale.

Make certain you do not skip this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a positive and appealing character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?

As an entrepreneur, you can’t fail when you finally establish an attractive character. When you achieve success at it, it implies you can include more competent customers to your email list and launch a successful product that individuals want and prepared to acquire right away.

In creating that appealing character, Russell Brunson defines the three elements you need to keep in check, which is split into three (3) categories:

  1. The Elements
  2. The Identity
  3. Storylines

DotCom Secrets shows you how to create an appealing character utilizing these parts and their elements, and determine the best way to interact your captivating stories that will get the sales can be found in. Dotcom Secrets Hardcover

Secret #7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Appealing Character and the target audience by means of a traffic source we own. Email.

The Daytime drama Series comprises a series of email sequences that assist to link and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Series.

Russell out of his excellent heart also shares the specific 5 e-mail templates that have assisted him to shift into an Attractive Character and a desired web marketer.

The Soap Opera Series works because it profits from giving value to your subscribers. This ‘value’ paired with a tempting open storyline hooks them the minute they read your first email and they’ll look forward to the next one.

The days of boring email sequences are over. Do not simply enjoy daytime soap on television, it’s time to anecdotally use them in your e-mail messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

It’s an e-mail style that develops enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly link with. You should be strategic and purposeful about it anyways.

You wish to have the ability to lead ideal customers back to your offer. This might look simple but it’s effective!

Russell also provides good examples and written design templates to speed up the procedure when you’re sending out Seinfeld e-mails. Dotcom Secrets Hardcover

Section Three: Funnelology

In this section, the strategies and methods for building high-converting funnels are discussed in detail, along with what you actually must do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages), and the type of landing pages to use, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of staying with systems that work. In other words, there’s no requirement to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.

This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole automobile. What a terrible course to follow when building a business!

The secret here is leveraging other people who already have an effective funnel and making your offer to their specific customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is an invaluable gift for your business. It’s rather simple once you understand how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m really delighted that I read DotCom Secrets a few years ago (and numerous times more because that very first time to totally understand and carry out the strategies in my own online business.

It not just opened my eyes to funnels and how to build them but also the 7 phases that an ideal customer needs to go through.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure is dangerous.

This secret alone is fundamental to creating the ideal type of page, offer, and traffic that will lead to sales.

There’s also the pre-framing principle that you need to fully understand when producing a funnel– especially if you desire visitors and leads to trust you more. Well, who does not want to develop trust already?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common business recommendations. It enters into the particular landing pages you can develop in the 7 building stages that we have actually gone over previously.

You get to see 23 of the most reliable building blocks for your sales funnels.

Smart funnel hackers use these building blocks at particular times during these very same four stages of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Recognizing hyperactive buyers for your product or services

Once you have actually understood how this works, you can decide which you want to start with very first and which one to stay with in your market. Dotcom Secrets Hardcover

Secret #12: Frontend Vs. Backend Funnels

Selecting the right type of funnels can be a battle even for the advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when picking a funnel to use on the front end of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.

Secret #13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this section and exposes the secret that made all his books sell millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, specifically if you have a product you’re presently selling online (and even offline).

I mean if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how utilizing a particular WORD can change your whole business magically. That single word can serve as bait.

Despite the market you work in, what you do, what products you offer, or business model, this is the part that some successful entrepreneurs would conceal from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not understand this section because it was distinct in its method. I had to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have helped him to sell millions of each of his products.

These are split into the Frontend, Middle, and Backend Funnels. Interestingly, you don’t have to deal with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software.

>> Get the Book for FREE

1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is very important due to the fact that it reveals what ought to occur once you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.

On the 2nd page (step 2) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. When the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help break even and cover the money you spent on advertising or getting the lead.

Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to push a cold lead toward your products.

You’ll access to these scripts which are forty-four (44) in number. Dotcom Secrets Hardcover

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

You’re not restricted in any method– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented discussions to market your product and services on auto-pilot.

Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE. It’s an advanced webinar discussion where your goal is to get people to purchase. However it’s “unnoticeable”– which indicates there’s no aggressive or deception included.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Introduce” funnel particularly for releasing a brand-new product by sharing a series of videos to supply lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Plan), and a host of them use it.

These videos will be persuasive, valuable, and amusing– thereby triggering visitors to take action. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium clients. Dotcom Secrets Hardcover

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will motivate you to build a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the benefits and drawbacks quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying cash.
  2. Improve your business’ relevance using the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming a thought leader in your market.
  4. Easy strategies that will work for any business design.
  5. Build relationships and establish rapport with your customers.

Cons

  1. You might require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you implement the information).
  2. The book is ideal for businesses that take advantage of online marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the main site. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you just pay for shipping).

DotCom Secrets Upsells

It’s rather simple to DotCom Secrets for free as I discussed.

But it does feature some optional upsells. Let’s review it, so you know what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You get to the Audio Books + Perks.
  • One Time Offer # 2: Instant access to the Traffic Secrets Course.
  • Thank You Page: You access to the Funnel Builder Secrets (special discount rate to get 12 months of ClickFunnels Platinum, which is the greatest plan available, and includes whatever Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and far more).

If you’re not prepared for any of the upsells, you can disregard them and merely just get the free copy of the DotCom Secrets book, which is still truly important on its own. Dotcom Secrets Hardcover

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are some of the major frequently asked questions (Frequently asked questions) I see people ask about DotCom Secrets before they purchase.

Q. Where can I buy the DotCom Secrets book?
A. The book can be acquired right here (get the DotComSecrets book free, simply pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle version available on Amazon for $10.59 (however you get even more value simply getting the book from the DotCom Secrets website straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It might either be a downloadable version or an mp3 variation. There’s an Audible variation offered on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be registering for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.

When somebody buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some additional money online each month.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Of course, you do not have to enjoy it at all. You can pick to request your shipping cost and Russell will reimburse you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll find all the details about my bonuses that you’ll get when you get DotCom Secrets through my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dotcom Secrets Hardcover

The DotCom Secrets book is a plan of actionable strategies and secrets for starting and growing a business.

You’ll come across a bunch of aha moments while going through the areas. You’re guided on how to integrate the principle into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and business. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I highly advise that you get a copy of DotCom Secrets for FREE.

I’d enjoy to hear from you. Have you read DotCom Secrets already or you are fired up to lastly read it? What’s your greatest takeaway from the book? Dotcom Secrets Hardcover