Dotcom Secrets Russell Brunson Book – Still A Relevant Book In 2022?

You must read the DotCom Secrets if you want to get ahead in your business. Dotcom Secrets Russell Brunson Book

Yes, it’s that powerful. And hundreds of countless online marketers, leaders, business owners, and industry influencers have benefitted profoundly from the book.

This is an extensive DotCom Secrets review. So get ready to discover brand-new abilities and concepts that will take your marketing abilities to the next level.

It’s one of my favorite business books. You might have to read it numerous times to totally understand it. Or just make it your companion as you go about your online lifestyle business experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and innovative online entrepreneurs.

The number of business books do you still find pertinent in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still incredibly appropriate and helpful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book provides a detailed procedure for growing a successful business– whether online or offline.

Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell speak about are still effective today.

Dotcom Secrets Russell Brunson Book

You’ll get a ton of actionable guidance from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a proven playbook for growing your company with efficient lead generation and sales/conversion methods, which can be used online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal foundation for your business. You’ll definitely get results from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.

But don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can address that question. If you want to start or scale a business and follow a proven ‘shortcut’ that has been checked by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I have actually personally discovered it super important on my entrepreneurial journey (I have actually read it several times). I highly advise the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You should think about another book.

Although, DotCom Secrets offers clever insights and strategies to:

  • Existing business owners: If you have not started a business at all or have no business idea, the book might not pertain to you.
  • Product owners: If you have an existing product already, then you can learn strategies to double or perhaps triple your sales.
  • Confident marketers: If you want to take actions that might challenge your concept of business, then you need to utilize DotCom Secrets as a referral. Dotcom Secrets Russell Brunson Book

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You don’t wish to fizzle out due to the fact that you lack the skillset, tools, and secrets that have actually been tested and proven to produce great outcomes.

Whether you’re a beginner who’s simply getting began or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a lucrative business.

If you currently have a business, use the secrets in the book to scale to unbelievable levels. Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers specific, actionable instructions on what you must do to fail-proof your business, how to bring in customers, and the secrets to substantially improve your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the chance to quickly grow your existing business or flourish in a competitive market.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences in between Expert Secrets. Both books pertain to, way of life entrepreneurs, business owners, and online marketers– since they match each other and offer beginning and growing an effective business.

DotCom Secrets describes a step-by-step procedure to successfully structure your business. You get to find out how to deliver your message and interact value in such a way that makes individuals wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base, and make money to share messages that will alter somebody else’s life.

Both books are advised to company owner who want to become more effective in their markets. Business owners are built to see chances in competitors instead of discomfort.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that outlines the simple marketing procedures and how to execute them. Dotcom Secrets Russell Brunson Book

Section One: Ladders and Funnels

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:

Secret #1: The Secret Formula

Initially, you need to have a full understanding of where you want your business. How does this understanding assist your customers and clients?

This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require services, and what they want to pay.

In the secret formula, 4 basic questions were outlined in a step-by-step order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you find them?
  3. How do you attract them without being pushy?
  4. What advantage will they obtain from your business?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

Value is key when it pertains to building a sustainable business. If there’s no value, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more cash, but you’ll also supply your customers with a more customized option. They’ll love you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic occurs. It resembles an epiphany that changes everything you currently know about growing a profitable business. You’ll begin with building out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It resembles your infallible system for making sales on autopilot. You may not have the ability to build a high-converting sales funnel if you don’t have an efficient value adder mapped out.

The sales funnel is essential and has actually changed the way entrepreneurs and services approach sales online.

It works due to the fact that it takes into consideration the customers’ habits– and moves them through the different steps of your value ladder up until they’re ready to acquire your product– voluntarily. Dotcom Secrets Russell Brunson Book

Secret #4: How To Find Your Dream Customers

You have a target market. Sadly, you may not know how to identify or serve them. That’s why knowing how to specify your target audience is important.

This secret lays out where your target market (i.e., customers who are ready to acquire your product) is investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or site is a constant struggle for the majority of people. It’s probably the most challenging aspect of running a successful online business.

Do you really understand how traffic works in the online marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the responses.

He reveals you the very best type of traffic that you must take notice of and how it can transform your business. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding strategies, and the secrets to communicating well with your audience that will result in a sale.

Make certain you don’t avoid this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?

As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re successful at it, it means you can add more competent customers to your email list and introduce an effective product that individuals are willing and prepared to purchase immediately.

In creating that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is split into 3 (3) categories:

  1. The Components
  2. The Identity
  3. Stories

DotCom Secrets shows you how to create an appealing character utilizing these elements and their components, and determine the very best way to communicate your fascinating stories that will get the sales coming in. Dotcom Secrets Russell Brunson Book

Secret #7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of rapport between the Appealing Character and the target audience by means of a traffic source we own. Email.

The Soap Opera Series makes up a series of email series that help to link and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Daytime Soap Email Series.

Russell out of his great heart likewise shares the specific 5 e-mail design templates that have actually helped him to transition into an Attractive Character and an in-demand web marketer.

The Daytime drama Sequence works because it profits from giving value to your subscribers. This ‘value’ paired with an irresistible open storyline hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of uninteresting e-mail sequences are over. Do not just delight in soap operas on TV, it’s time to anecdotally use them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld email format.”

What’s the Seinfeld format all about?

It’s an e-mail design that builds enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly get in touch with. You must be strategic and purposeful about it anyways.

You wish to have the ability to lead perfect customers back to your offer. This may look basic but it’s effective!

Russell likewise offers good examples and written design templates to speed up the procedure when you’re sending Seinfeld e-mails. Dotcom Secrets Russell Brunson Book

Section Three: Funnelology

In this section, the strategies and techniques for building high-converting funnels are discussed in detail, as well as what you really ought to do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases), and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of staying with systems that work. Simply put, there’s no need to transform the wheel.

If you’re a business owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above error.

This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole car. What a horrible course to follow when building a business!

The secret here is leveraging other people who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is a valuable gift for your business. It’s quite simple once you comprehend how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m very happy that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to completely understand and implement the strategies in my own online business.

It not only opened my eyes to funnels and how to build them however also the seven stages that a perfect customer has to go through.

I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.

This secret alone is basic to producing the best type of page, offer, and traffic that will cause sales.

There’s also the pre-framing principle that you need to totally understand when producing a funnel– specifically if you desire visitors and causes trust you more. Well, who does not want to develop trust currently?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical business advice. It goes into the specific landing pages you can develop in the 7 building phases that we’ve gone over earlier.

You get to see 23 of the most effective building blocks for your sales funnels.

Smart funnel hackers utilize these building blocks at particular times throughout these exact same 4 stages of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying buyers
  4. Identifying hyperactive buyers for your product or services

When you have actually comprehended how this works, you can decide which you want to start with first and which one to adhere to in your market. Dotcom Secrets Russell Brunson Book

Secret #12: Frontend Vs. Backend Funnels

Picking the best type of funnels can be a battle even for the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the procedure he follows when picking a funnel to utilize on the front end of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.

Secret #13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this section and exposes the secret that made all his books offer millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, especially if you have a product you’re currently offering online (and even offline).

I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He highlights the power of words and how using a certain WORD can alter your whole business magically. That single word can function as bait.

Regardless of the industry you operate in, what you do, what products you offer, or business model, this is the part that some successful business owners would hide from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t comprehend this section because it was distinct in its method. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the exact funnel scripts that have assisted him to sell millions of each of his products.

These are split into the Frontend, Middle, and Backend Funnels. Interestingly, you do not need to battle with these parts due to the fact that there’s a powerful suite of software you can use to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is necessary because it shows what must happen when you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.

On the second page (action two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. When the visitor has actually effectively submitted the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help break even and cover the cash you spent on advertising or getting the lead.

Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead toward your products.

You’ll access to these scripts which are forty-four (44) in number. Dotcom Secrets Russell Brunson Book

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

But you’re not limited in any way– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your service or products on auto-pilot.

Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE. It’s an advanced webinar presentation where your objective is to get people to buy. But it’s “unnoticeable”– which means there’s no aggressive or deception involved.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Introduce” funnel particularly for launching a new product by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Understanding Broker Plan), and a host of them use it.

These videos will be persuasive, practical, and entertaining– consequently causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium clients. Dotcom Secrets Russell Brunson Book

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the benefits and drawbacks quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying cash.
  2. Improve your business’ importance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to ending up being a thought leader in your market.
  4. Simple strategies that will work for any business model.
  5. Build relationships and establish rapport with your customers.

Cons

  1. You might need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you implement the info).
  2. The book is perfect for organizations that utilize online marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official website. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you simply pay for shipping).

DotCom Secrets Upsells

It’s quite simple to DotCom Secrets free of charge as I mentioned.

But it does come with some optional upsells. Let’s go over it, so you know what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You gain access to the Audio Books + Bonus Offers.
  • One Time Offer # 2: Instant access to the Traffic Secrets Course.
  • Thank You Page: You gain access to the Funnel Builder Secrets (special discount to get 12 months of ClickFunnels Platinum, which is the greatest plan readily available, and includes everything Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and much more).

If you’re not prepared for any of the upsells, you can overlook them and merely just get the free copy of the DotCom Secrets book, which is still really valuable by itself. Dotcom Secrets Russell Brunson Book

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the major frequently asked questions (Frequently asked questions) I see people ask about DotCom Secrets prior to they buy.

Q. Where can I purchase the DotCom Secrets book?
A. The book can be purchased right here (get the DotComSecrets book free, simply pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle variation available on Amazon for $10.59 (but you get far more value just getting the book from the DotCom Secrets website straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It could either be a downloadable version or an mp3 variation. There’s an Audible variation readily available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be registering for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.

When somebody purchases any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or merely make some extra money online each month.

Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Obviously, you don’t have to enjoy it at all. You can pick to request for your shipping cost and Russell will refund you quickly. Guess what? You can still keep the book.

DotCom Secrets Bonuses

Below you’ll discover all the details about my bonuses that you’ll get when you get DotCom Secrets through my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dotcom Secrets Russell Brunson Book

The DotCom Secrets book is a plan of actionable strategies and secrets for starting and growing a business.

You’ll discover a bunch of aha moments while going through the areas. You’re directed on how to incorporate the idea into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You might need to read it several times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I highly advise that you get a copy of DotCom Secrets for FREE.

I’d like to speak with you. Have you read DotCom Secrets currently or you are fired up to lastly read it? What’s your greatest takeaway from the book? Dotcom Secrets Russell Brunson Book