Dotcom Secrets Russell Brunson Trilogy – Still A Relevant Book In 2022?

You must read the DotCom Secrets if you want to get ahead in your business. Dotcom Secrets Russell Brunson Trilogy

Yes, it’s that effective. And numerous countless online marketers, leaders, business owners, and industry influencers have benefitted tremendously from the book.

This is a comprehensive DotCom Secrets review. So get ready to find out brand-new abilities and ideas that will take your marketing abilities to the next level.

It’s one of my favorite business books. You may need to read it multiple times to completely comprehend it. Or merely make it your buddy as you tackle your online way of life business experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and innovative online business owners.

How many business books do you still find appropriate in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely appropriate and helpful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book supplies a step-by-step process for growing an effective business– whether online or offline.

Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still effective today.

Dotcom Secrets Russell Brunson Trilogy

You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your business with reliable list building and sales/conversion approaches, which can be used online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your business. You’ll definitely get results from reading it.

To be honest, DotCom Secrets sounds like a book for building a sustainable online business only.

Don’t be constrained by that since the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you wish to start or scale a business and follow a tested ‘faster way’ that has been tested by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I have actually personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to consider another book.

DotCom Secrets provides smart insights and strategies to:

  • Existing entrepreneur: If you haven’t started a business at all or have no business concept, the book may not relate to you.
  • Product owners: If you have an existing product already, then you can find out strategies to double or perhaps triple your sales.
  • Confident marketers: If you’re willing to take actions that might challenge your concept of business, then you need to utilize DotCom Secrets as a recommendation. Dotcom Secrets Russell Brunson Trilogy

Why Is It a Must-Read Book

You want to build a business that stands the test of time. You do not want to blow over because you do not have the skillset, tools, and secrets that have actually been checked and shown to produce terrific results.

Whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative business.

If you already have a business, use the secrets in the book to scale to amazing levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you ought to do to fail-proof your business, how to draw in customers, and the secrets to considerably improve your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or thrive in a competitive industry.

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DotCom Secrets vs Expert Secrets

Sure, there are some distinctions between Expert Secrets. Both books are relevant to, lifestyle business owners, business owners, and online marketers– since they complement each other and offer beginning and growing an effective business.

DotCom Secrets describes a detailed process to successfully structure your business. You get to learn how to provide your message and communicate value in a way that makes people wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base, and earn money to share messages that will alter someone else’s life.

Both books are recommended to business owners who want to end up being more successful in their industries. Entrepreneurs are developed to see opportunities in competition instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that details the simple marketing procedures and how to implement them. Dotcom Secrets Russell Brunson Trilogy

Section One: Ladders and Funnels

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s go over them:

Secret #1: The Secret Formula

You need to have a complete understanding of where you want your business. How does this understanding help your customers and clients?

This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require options, and what they’re willing to pay.

In the secret formula, four basic concerns were outlined in a detailed order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you find them?
  3. How do you attract them without being pushy?
  4. What benefit will they get from your business?

You’ll discover answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

Value is crucial when it concerns building a sustainable business. If there’s no value, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, however you’ll likewise offer your customers with a more tailored solution. They’ll enjoy you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic occurs. It resembles a surprise that changes everything you currently learn about growing a rewarding business. You’ll get started with building out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the product you’re offering or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It resembles your foolproof system for making sales on auto-pilot. You may not be able to build a high-converting sales funnel if you don’t have an effective value adder mapped out.

The sales funnel is important and has actually changed the method entrepreneurs and services approach sales online.

It works since it takes into account the customers’ behaviors– and moves them through the various actions of your value ladder up until they’re ready to purchase your product– voluntarily. Dotcom Secrets Russell Brunson Trilogy

Secret #4: How To Find Your Dream Customers

You have a target market. You might not understand how to recognize or serve them. That’s why knowing how to define your target market is very important.

This secret describes where your target audience (i.e., customers who are ready to buy your product) is spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.

Every online business owner needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent struggle for most people. It’s arguably the most daunting aspect of running an effective online business.

Do you truly comprehend how traffic operates in the online marketing area? If you aren’t positive in your traffic generation knowledge, Russell has the answers.

He shows you the very best type of traffic that you should take note of and how it can change your business. The type of traffic includes:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding methods, and the secrets to communicating well with your audience that will cause a sale.

Make sure you don’t avoid this section while reading DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a positive and appealing character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?

As an entrepreneur, you can’t fail when you finally develop an appealing character. When you succeed at it, it means you can include more competent customers to your e-mail list and launch an effective product that people are willing and all set to acquire right away.

In developing that attractive character, Russell Brunson specifies the 3 components you must keep in check, which is split into 3 (3) categories:

  1. The Components
  2. The Identity
  3. Stories

DotCom Secrets reveals you how to produce an attractive character using these components and their components, and recognize the best method to communicate your captivating stories that will get the sales coming in. Dotcom Secrets Russell Brunson Trilogy

Secret #7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Appealing Character and the target market via a traffic source we own. Email.

The Daytime soap Sequence consists of a series of email sequences that assist to connect and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Daytime Drama Email Sequence.

Russell out of his excellent heart likewise shares the EXACT 5 e-mail templates that have assisted him to transition into an Appealing Character and an in-demand internet marketer.

The Daytime soap Sequence works due to the fact that it takes advantage of providing value to your subscribers. This ‘value’ combined with an irresistible open storyline hooks them the minute they read your first email and they’ll look forward to the next one.

The days of dull e-mail series are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally use them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

It’s an e-mail style that builds excitement in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.

You wish to be able to lead perfect customers back to your offer. This might look basic but it’s effective nevertheless!

Russell also offers fine examples and written templates to speed up the procedure when you’re sending out Seinfeld e-mails. Dotcom Secrets Russell Brunson Trilogy

Section Three: Funnelology

In this section, the strategies and tactics for building high-converting funnels are gone over in detail, along with what you really must do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel stages), and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of adhering to systems that work. In other words, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.

This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the entire car. What a terrible path to follow when building a business!

The secret here is leveraging other individuals who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable present for your business. It’s rather simple once you understand how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m very grateful that I read DotCom Secrets a few years ago (and several times more because that first time to totally understand and carry out the strategies in my own online business.

It not just opened my eyes to funnels and how to build them but also the 7 stages that a perfect customer needs to go through.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.

This secret alone is fundamental to producing the ideal kind of page, offer, and traffic that will result in sales.

There’s also the pre-framing principle that you need to fully comprehend when developing a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t wish to establish trust currently?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common business suggestions. It goes into the particular landing pages you can develop in the 7 building phases that we’ve gone over earlier.

You get to see 23 of the most effective building blocks for your sales funnels.

Smart funnel hackers use these building blocks at specific times during these very same four stages of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying buyers
  4. Identifying hyperactive buyers for your product or services

As soon as you’ve comprehended how this works, you can choose which you wish to start with first and which one to stay with in your market. Dotcom Secrets Russell Brunson Trilogy

Secret #12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a struggle even for the advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).

This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when selecting a funnel to use on the front end of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret #13: The Best Bait

I could not contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and exposes the secret that made all his books sell millions.

Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, especially if you have a product you’re presently offering online (and even offline).

I suggest if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He stresses the power of words and how using a certain WORD can change your whole business magically. That single word can serve as bait.

No matter the market you operate in, what you do, what products you offer, or the business model, this is the part that some successful entrepreneurs would hide from you.

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not comprehend this section due to the fact that it was unique in its method. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to offer countless each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Interestingly, you do not need to struggle with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is essential since it reveals what must occur once you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.

On the second page (action 2) of the funnel, the visitor’s credit card info is asked for the shipping and dealing with charge. When the visitor has actually successfully completed the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Deals. The objective of establishing this offer is to assist recover cost and cover the money you spent on advertising or getting the lead.

Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Option script which assists to nudge a cold lead toward your products.

You’ll access to these scripts which are forty-four (44) in number. Dotcom Secrets Russell Brunson Trilogy

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

You’re not restricted in any method– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your services or products on auto-pilot.

Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little different. It’s not FREE. It’s an advanced webinar discussion where your goal is to get people to buy. It’s “invisible”– which suggests there’s no aggressive or deception involved.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Introduce” funnel particularly for launching a new product by sharing a series of videos to offer lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Plan), and a host of them utilize it.

These videos will be convincing, useful, and entertaining– consequently triggering visitors to take action. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium clients. Dotcom Secrets Russell Brunson Trilogy

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the advantages and disadvantages quickly:

Pros

  1. DotCom Secrets is free. Get business-building knowledge without paying money.
  2. Enhance your business’ importance using the value ladders and sales funnel strategies and scripts.
  3. Get secrets to ending up being a thought leader in your industry.
  4. Easy strategies that will work for any business design.
  5. Build relationships and establish rapport with your customers.

Cons

  1. You may need to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you implement the info).
  2. The book is perfect for companies that leverage internet marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official site. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you simply pay for shipping).

DotCom Secrets Upsells

It’s rather simple to DotCom Secrets free of charge as I mentioned.

It does come with some optional upsells. Let’s review it, so you understand what to expect.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Bundle.
  • One Time Offer # 1: You gain access to the Audio Books + Benefits.
  • One Time Offer # 2: Instant access to the Traffic Secrets Course.
  • Thank You Page: You access to the Funnel Builder Secrets (unique discount rate to get 12 months of ClickFunnels Platinum, which is the greatest plan readily available, and includes everything Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and much more).

If you’re not prepared for any of the upsells, you can neglect them and merely just get the free copy of the DotCom Secrets book, which is still truly important on its own. Dotcom Secrets Russell Brunson Trilogy

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the major frequently asked questions (Frequently asked questions) I see individuals inquire about DotCom Secrets before they purchase.

Q. Where can I purchase the DotCom Secrets book?
A. The book can be acquired right here (get the DotComSecrets book free, simply pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle version offered on Amazon for $10.59 (however you get even more value simply getting the book from the DotCom Secrets website directly.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It might either be a downloadable variation or an mp3 version. There’s an Audible variation offered on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.

When somebody buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or merely make some money online every month.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Obviously, you do not have to like it at all. You can select to request for your shipping cost and Russell will reimburse you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll find all the details about my bonuses that you’ll get when you get DotCom Secrets through my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dotcom Secrets Russell Brunson Trilogy

The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing a business.

You’ll stumble upon a lot of aha moments while going through the sections. You’re assisted on how to incorporate the idea into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘secrets’ into your head and business. However you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I highly recommend that you get a copy of DotCom Secrets totally free.

I’d love to speak with you. Have you read DotCom Secrets already or you are fired up to lastly read it? What’s your biggest takeaway from the book? Dotcom Secrets Russell Brunson Trilogy