Dotcom Secrets Russell Brunson – Still A Relevant Book In 2022?

You need to read the DotCom Secrets if you wish to get ahead in your business. Dotcom Secrets Russell Brunson

Yes, it’s that effective. And numerous thousands of online marketers, leaders, company owner, and industry influencers have benefitted profoundly from the book.

This is a thorough DotCom Secrets review. So get ready to find out new abilities and ideas that will take your marketing abilities to the next level.

It is among my favorite business books. You might need to read it multiple times to fully grasp it. Or merely make it your buddy as you set about your online lifestyle business adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it appropriate to both new and sophisticated online business owners.

The number of business books do you still find appropriate in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still incredibly relevant and helpful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book supplies a step-by-step procedure for growing a successful business– whether online or offline.

Although DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell talks about are still efficient today.

Dotcom Secrets Russell Brunson

You’ll get a lots of actionable advice from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a proven playbook for growing your company with reliable list building and sales/conversion methods, which can be utilized online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your business. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets seems like a book for building a sustainable online business only.

Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can respond to that concern. If you wish to begin or scale a business and follow a proven ‘faster way’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I’ve personally found it very important on my entrepreneurial journey (I have actually read it several times). I highly suggest the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You ought to think about another book.

Although, DotCom Secrets offers wise insights and strategies to:

  • Existing company owner: If you have not started a business at all or have no business concept, the book may not be relevant to you.
  • Product owners: If you have an existing product already, then you can learn strategies to double and even triple your sales.
  • Confident marketers: If you want to take steps that may challenge your idea of business, then you need to utilize DotCom Secrets as a referral. Dotcom Secrets Russell Brunson

Why Is It a Must-Read Book

You want to build a business that stands the test of time. You don’t want to blow over due to the fact that you lack the skillset, tools, and secrets that have been tested and shown to produce terrific results.

Whether you’re a newbie who’s simply getting started or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a successful business.

If you currently have a business, utilize the secrets in the book to scale to unbelievable levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers specific, actionable instructions on what you ought to do to fail-proof your business, how to bring in customers, and the secrets to substantially increase your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss the opportunity to rapidly grow your existing business or prosper in a competitive industry.

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DotCom Secrets vs Expert Secrets

Sure, there are some distinctions in between Expert Secrets. Both books pertain to, way of life entrepreneurs, business owners, and online marketers– since they complement each other and provide for starting and growing a successful business.

DotCom Secrets lays out a step-by-step procedure to efficiently structure your business. You get to discover how to deliver your message and communicate value in a manner that makes people wish to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base, and earn money to share messages that will alter someone else’s life.

Both books are recommended to business owners who wish to become more successful in their industries. Business owners are developed to see opportunities in competitors instead of discomfort.

In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that details the simple marketing processes and how to execute them. Dotcom Secrets Russell Brunson

Section One: Ladders and Funnels

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:

Secret #1: The Secret Formula

You need to have a complete understanding of where you desire your business. How does this understanding help your customers and customers?

This will help you to serve them much better– instead of looking for out their pain points, how desperate they require services, and what they’re willing to pay.

In the secret formula, 4 simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:

  1. Who are your dream customers?
  2. How do you find them?
  3. How do you attract them without being aggressive?
  4. What advantage will they get from your business?

You’ll discover answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is essential when it concerns building a sustainable business. If there’s no value, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

This secret is described as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more money, however you’ll also supply your customers with a more customized solution. They’ll love you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like an epiphany that alters everything you already know about growing a lucrative business. You’ll get going with building out your own sales funnel and the psychology behind a successful funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It’s like your infallible system for making sales on autopilot. You may not be able to build a high-converting sales funnel if you do not have a reliable value adder mapped out.

The sales funnel is important and has changed the way business owners and companies approach sales online.

It works due to the fact that it considers the customers’ behaviors– and moves them through the different steps of your value ladder until they’re ready to purchase your product– voluntarily. Dotcom Secrets Russell Brunson

Secret #4: How To Find Your Dream Customers

You have a target audience. You may not know how to determine or serve them. That’s why understanding how to specify your target market is important.

This secret lays out where your target market (i.e., customers who are ready to buy your product) is investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or site is a constant struggle for most people. It’s probably the most daunting element of running a successful online business.

Do you truly understand how traffic operates in the internet marketing area? If you aren’t positive in your traffic generation expertise, Russell has the answers.

He reveals you the best type of traffic that you must take note of and how it can change your business. The type of traffic consists of:

  • Traffic we manage
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding methods, and the secrets to interacting well with your audience that will lead to a sale.

Make certain you do not avoid this section while reading DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a positive and attractive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous followers?

As a company owner, you can’t go wrong when you finally develop an attractive character. When you achieve success at it, it indicates you can add more qualified customers to your email list and launch a successful product that people are willing and all set to buy immediately.

In producing that appealing character, Russell Brunson defines the 3 elements you need to keep in check, which is divided into three (3) classifications:

  1. The Aspects
  2. The Identity
  3. Stories

DotCom Secrets shows you how to produce an attractive character utilizing these parts and their components, and identify the best way to interact your captivating stories that will get the sales can be found in. Dotcom Secrets Russell Brunson

Secret #7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.

The Daytime soap Sequence comprises a series of email sequences that assist to link and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Insanity) for creating the Soap Opera Email Sequence.

Russell out of his excellent heart likewise shares the specific five email templates that have actually helped him to transition into an Appealing Character and a desired web marketer.

The Daytime soap Series works because it profits from providing value to your subscribers. This ‘value’ paired with an alluring open story hooks them the minute they read your very first email and they’ll anticipate the next one.

The days of uninteresting e-mail sequences are over. Don’t just enjoy soap operas on television, it’s time to anecdotally utilize them in your e-mail messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

It’s an e-mail design that builds excitement in your readers. It ‘d entertain them and cause them to buy from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.

You wish to be able to lead perfect customers back to your offer. This might look easy but it’s effective!

Russell likewise offers fine examples and composed design templates to speed up the procedure when you’re sending Seinfeld emails. Dotcom Secrets Russell Brunson

Section Three: Funnelology

In this section, the strategies and techniques for building high-converting funnels are discussed in detail, in addition to what you truly need to do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages), and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.

If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above mistake.

This prevails with business owners who are just starting with their sales funnel. They try to re-invent the entire vehicle. What a terrible course to follow when building a business!

The secret here is leveraging other individuals who currently have an effective funnel and making your offer to their precise customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable gift for your business. It’s rather easy once you understand how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m really thankful that I read DotCom Secrets a few years ago (and several times more because that first time to completely understand and implement the strategies in my own online business.

It not just opened my eyes to funnels and how to build them but likewise the seven stages that a perfect customer has to go through.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.

This secret alone is basic to producing the ideal kind of page, offer, and traffic that will cause sales.

There’s likewise the pre-framing principle that you need to completely comprehend when developing a funnel– especially if you desire visitors and leads to trust you more. Well, who does not wish to develop trust currently?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal business suggestions. It goes into the particular landing pages you can create in the 7 building stages that we’ve gone over earlier.

You get to see 23 of the most reliable building blocks for your sales funnels.

Smart funnel hackers use these foundation at particular times during these exact same 4 stages of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying buyers
  4. Recognizing hyperactive buyers for your product or services

As soon as you’ve understood how this works, you can decide which you want to begin with very first and which one to stay with in your market. Dotcom Secrets Russell Brunson

Secret #12: Frontend Vs. Backend Funnels

Picking the ideal type of funnels can be a battle even for the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to utilize on the front end of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret #13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this section and exposes the secret that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, especially if you have a product you’re presently offering online (and even offline).

I suggest if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how using a particular WORD can alter your entire business amazingly. That single word can serve as bait.

No matter the market you operate in, what you do, what products you offer, or the business model, this is the part that some successful business owners would hide from you.

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not comprehend this section due to the fact that it was unique in its method. I needed to read the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to sell millions of each of his products.

These are split into the Frontend, Middle, and Backend Funnels. Surprisingly, you do not have to have problem with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software.

>> Get the Book for FREE

1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is necessary since it shows what must take place once you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.

On the 2nd page (action two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. As soon as the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to assist break even and cover the money you invested in marketing or getting the lead.

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Service script which helps to nudge a cold lead toward your products.

You’ll gain access to these scripts which are forty-four (44) in number. Dotcom Secrets Russell Brunson

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

You’re not restricted in any method– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your product and services on auto-pilot.

Sure enough, you’re offered with the methods and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE. It’s a more advanced webinar discussion where your goal is to get people to purchase. It’s “invisible”– which suggests there’s no aggressive or deception included.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch

You use the “Product Introduce” funnel particularly for releasing a new product by sharing a series of videos to offer tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Understanding Broker Blueprint), and a host of them use it.

These videos will be persuasive, useful, and entertaining– thus causing visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of selling high-ticket deals using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium clients. Dotcom Secrets Russell Brunson

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying money.
  2. Enhance your business’ relevance using the value ladders and sales funnel strategies and scripts.
  3. Get secrets to ending up being a thought leader in your industry.
  4. Simple strategies that will work for any business model.
  5. Build relationships and develop rapport with your customers.

Cons

  1. You may require to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting in addition to long as you carry out the details).
  2. The book is perfect for businesses that take advantage of online marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the main site. You just have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you just pay for shipping).

DotCom Secrets Upsells

It’s rather easy to DotCom Secrets totally free as I discussed.

It does come with some optional upsells. Let’s go over it, so you know what to expect.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Bundle.
  • One Time Offer # 1: You access to the Audio Books + Bonus Offers.
  • One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
  • Thank You Page: You get to the Funnel Builder Secrets (unique discount rate to get 12 months of ClickFunnels Platinum, which is the highest plan available, and consists of everything Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and a lot more).

If you’re not ready for any of the upsells, you can overlook them and simply just get the free copy of the DotCom Secrets book, which is still really valuable on its own. Dotcom Secrets Russell Brunson

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the major frequently asked questions (FAQs) I see individuals ask about DotCom Secrets before they buy.

Q. Where can I buy the DotCom Secrets book?
A. The book can be purchased right here (get the DotComSecrets book free, simply pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle version available on Amazon for $10.59 (but you get far more value just getting the book from the DotCom Secrets site directly.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It might either be a downloadable variation or an mp3 variation. There’s an Audible version offered on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.

When someone buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some money online every month.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Obviously, you don’t have to love it at all. You can select to request for your shipping cost and Russell will reimburse you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Below you’ll discover all the information about my bonuses that you’ll get when you get DotCom Secrets via my affiliate link.

My special DotCom Secrets book bonuses are to be announced soon.

Final Words Dotcom Secrets Russell Brunson

The DotCom Secrets book is a package of actionable strategies and secrets for beginning and growing a business.

You’ll come across a lot of aha moments while going through the areas. More notably, you’re assisted on how to include the idea into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I highly recommend that you get a copy of DotCom Secrets for FREE.

I’d love to hear from you. Have you read DotCom Secrets already or you are fired up to finally read it? What’s your most significant takeaway from the book? Dotcom Secrets Russell Brunson