Dotcom Secrets Summary – Still A Relevant Book In 2022?

You should read the DotCom Secrets if you wish to get ahead in your business. Dotcom Secrets Summary

Yes, it’s that effective. And numerous countless online marketers, leaders, company owner, and market influencers have actually benefitted immensely from the book.

This is a thorough DotCom Secrets review. Get all set to find out brand-new abilities and concepts that will take your marketing abilities to the next level.

It’s one of my preferred business books. You might have to read it multiple times to totally comprehend it. Or merely make it your companion as you set about your online lifestyle business experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and advanced online entrepreneurs.

How many business books do you still find pertinent in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still incredibly relevant and useful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book provides a detailed process for growing a successful business– whether online or offline.

Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell talks about are still efficient today.

Dotcom Secrets Summary

You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a proven playbook for growing your business with efficient list building and sales/conversion techniques, which can be used online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your business. You’ll absolutely get results from reading it.

To be honest, DotCom Secrets sounds like a book for building a sustainable online business only.

Do not be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you want to start or scale a business and follow a proven ‘faster way’ that has been tested by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I have actually personally discovered it incredibly valuable on my entrepreneurial journey (I have actually read it a number of times). I highly suggest the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You ought to consider another book.

DotCom Secrets supplies wise insights and strategies to:

  • Existing business owners: If you haven’t begun a business at all or have no business concept, the book might not be relevant to you.
  • Product owners: If you have an existing product already, then you can find out strategies to double and even triple your sales.
  • Positive marketers: If you want to take steps that may challenge your concept of business, then you should use DotCom Secrets as a reference. Dotcom Secrets Summary

Why Is It a Must-Read Book

You want to build a business that stands the test of time. You do not wish to fizzle out because you do not have the skillset, tools, and secrets that have actually been checked and shown to produce great results.

So whether you’re a novice who’s simply beginning or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful business.

If you currently have a business, utilize the secrets in the book to scale to astounding levels. Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies specific, actionable directions on what you need to do to fail-proof your business, how to bring in customers, and the secrets to substantially improve your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss out on the chance to quickly grow your existing business or thrive in a competitive market.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences in between Expert Secrets. Both books are relevant to, lifestyle entrepreneurs, business owners, and online marketers– given that they match each other and offer beginning and growing an effective business.

DotCom Secrets lays out a detailed process to successfully structure your business. You get to find out how to deliver your message and interact value in such a way that makes individuals wish to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base, and earn money to share messages that will change another person’s life.

Both books are suggested to business owners who wish to end up being more effective in their industries. Entrepreneurs are developed to see chances in competitors instead of discomfort.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book suggests).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that lays out the simple marketing procedures and how to execute them. Dotcom Secrets Summary

Section One: Ladders and Funnels

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:

Secret #1: The Secret Formula

First, you need to have a full understanding of where you desire your business. How does this understanding help your customers and customers?

This will assist you to serve them better– instead of searching for out their pain points, how desperate they need services, and what they’re willing to pay.

In the secret formula, four easy questions were described in a detailed order inside the DotCom Secrets book:

  1. Who are your dream customers?
  2. How do you find them?
  3. How do you attract them without being aggressive?
  4. What advantage will they obtain from your business?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is key when it concerns building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

This secret is described as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not just make more money, but you’ll also offer your customers with a more tailored solution. They’ll love you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic happens. It resembles a surprise that alters everything you already understand about growing a rewarding business. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.

It goes beyond the product you’re selling or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It resembles your foolproof system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you do not have an effective value adder drawn up.

The sales funnel is very important and has actually changed the method business owners and services approach sales online.

It works due to the fact that it takes into account the customers’ behaviors– and moves them through the different actions of your value ladder until they’re ready to acquire your product– willingly. Dotcom Secrets Summary

Secret #4: How To Find Your Dream Customers

You have a target market. Regrettably, you may not know how to recognize or serve them. That’s why knowing how to define your target market is essential.

This secret details where your target market (i.e., customers who are ready to buy your product) is spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous battle for most people. It’s perhaps the most daunting aspect of running an effective online business.

Do you truly comprehend how traffic works in the online marketing space? If you aren’t confident in your traffic generation competence, Russell has the responses.

He shows you the very best type of traffic that you need to focus on and how it can change your business. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding tactics, and the secrets to communicating well with your audience that will cause a sale.

Ensure you don’t skip this section while reading DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a positive and attractive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?

As a company owner, you can’t fail when you lastly establish an attractive character. When you achieve success at it, it suggests you can add more certified customers to your e-mail list and introduce an effective product that individuals want and ready to buy immediately.

In producing that attractive character, Russell Brunson defines the 3 components you need to keep in check, which is split into three (3) categories:

  1. The Components
  2. The Identity
  3. Storylines

DotCom Secrets shows you how to create an attractive character utilizing these parts and their components, and determine the best method to communicate your captivating stories that will get the sales being available in. Dotcom Secrets Summary

Secret #7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target market through a traffic source we own. Email.

The Daytime soap Series consists of a series of e-mail sequences that assist to link and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Daytime Soap Email Series.

Russell out of his great heart also shares the precise 5 e-mail templates that have assisted him to shift into an Appealing Character and a sought-after internet marketer.

The Daytime soap Series works since it capitalizes on giving value to your subscribers. This ‘value’ paired with a tempting open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.

The days of boring email sequences are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally utilize them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

It’s an email design that develops excitement in your readers. It ‘d amuse them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You should be strategic and purposeful about it anyways.

You want to have the ability to lead ideal customers back to your offer. This may look easy however it’s powerful nevertheless!

Russell also supplies fine examples and written design templates to accelerate the process when you’re sending out Seinfeld emails. Dotcom Secrets Summary

Section Three: Funnelology

In this section, the strategies and strategies for building high-converting funnels are gone over in detail, along with what you really should do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel phases), and the type of landing pages to use, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of adhering to systems that work. In other words, there’s no need to transform the wheel.

If you’re an entrepreneur and you’re having a hard time to break even, there’s a possibility that you’re making the above mistake.

This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole automobile. What a terrible path to follow when building a business!

The secret here is leveraging other individuals who already have an effective funnel and making your offer to their exact customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is a priceless present for your business. It’s quite simple once you understand how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m really delighted that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to fully comprehend and execute the strategies in my own online business.

It not only opened my eyes to funnels and how to build them however also the 7 phases that a perfect customer has to go through.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.

This secret alone is basic to developing the ideal type of page, offer, and traffic that will result in sales.

There’s also the pre-framing idea that you need to completely comprehend when creating a funnel– particularly if you desire visitors and leads to trust you more. Well, who does not want to establish trust currently?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal business suggestions. It enters into the particular landing pages you can develop in the 7 building stages that we’ve discussed earlier.

You get to see 23 of the most effective building blocks for your sales funnels.

Smart funnel hackers use these building blocks at specific times during these same 4 stages of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying buyers
  4. Recognizing hyperactive buyers for your product or services

Once you have actually comprehended how this works, you can choose which you wish to begin with first and which one to adhere to in your market. Dotcom Secrets Summary

Secret #12: Frontend Vs. Backend Funnels

Selecting the ideal type of funnels can be a battle even for the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).

This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when selecting a funnel to use on the front end of his value ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.

Secret #13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this section and reveals the secret that made all his books offer millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, specifically if you have a product you’re currently selling online (or perhaps offline).

I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He highlights the power of words and how using a particular WORD can change your entire business magically. That single word can serve as bait.

Despite the industry you work in, what you do, what products you offer, or business design, this is the part that some effective business owners would conceal from you.

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not understand this section due to the fact that it was special in its way. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the precise funnel scripts that have actually helped him to offer countless each of his products.

These are split into the Frontend, Middle, and Backend Funnels. Interestingly, you do not need to struggle with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is important because it reveals what need to occur when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.

On the 2nd page (action two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. As soon as the visitor has effectively submitted the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Deals. The objective of setting up this offer is to help recover cost and cover the money you spent on marketing or getting the lead.

Here, Russell Brunson shows the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Service script which assists to push a cold lead toward your products.

You’ll get to these scripts which are forty-four (44) in number. Dotcom Secrets Summary

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your product and services on auto-pilot.

Sure enough, you’re provided with the methods and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE. It’s a more advanced webinar presentation where your objective is to get individuals to purchase. It’s “invisible”– which means there’s no pushy or deception involved.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch

You use the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to offer lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and amusing– thereby triggering visitors to take action. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium clients. Dotcom Secrets Summary

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the advantages and disadvantages quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying money.
  2. Improve your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming a thought leader in your industry.
  4. Basic strategies that will work for any business model.
  5. Build relationships and develop relationship with your customers.

Cons

  1. You may need to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting as well as long as you implement the information).
  2. The book is perfect for services that leverage internet marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official website. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you simply pay for shipping).

DotCom Secrets Upsells

It’s quite simple to DotCom Secrets totally free as I mentioned.

It does come with some optional upsells. Let’s discuss it, so you know what to expect.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Bundle.
  • One Time Offer # 1: You get to the Audio Books + Bonuses.
  • One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
  • Thank You Page: You gain access to the Funnel Builder Secrets (special discount to get 12 months of ClickFunnels Platinum, which is the greatest plan available, and includes everything Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and far more).

If you’re not all set for any of the upsells, you can disregard them and simply just get the free copy of the DotCom Secrets book, which is still truly important on its own. Dotcom Secrets Summary

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the significant frequently asked questions (Frequently asked questions) I see people inquire about DotCom Secrets prior to they buy.

Q. Where can I buy the DotCom Secrets book?
A. The book can be acquired right here (get the DotComSecrets book free, simply pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle variation offered on Amazon for $10.59 (however you get far more value simply getting the book from the DotCom Secrets website straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It might either be a downloadable version or an mp3 version. There’s an Audible variation readily available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be registering for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.

When somebody buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or merely make some additional money online each month.

Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Obviously, you do not need to like it at all. You can pick to ask for your shipping cost and Russell will reimburse you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll discover all the information about my bonuses that you’ll get when you get DotCom Secrets via my affiliate link.

My special DotCom Secrets book bonuses are to be announced soon.

Final Words Dotcom Secrets Summary

The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing a business.

You’ll discover a bunch of aha minutes while going through the areas. You’re directed on how to include the principle into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets free of charge.

I’d love to speak with you. Have you read DotCom Secrets currently or you are fired up to finally read it? What’s your biggest takeaway from the book? Dotcom Secrets Summary