Dotcom Secrets Summit – Still A Relevant Book In 2022?

You must read the DotCom Secrets if you want to get ahead in your business. Dotcom Secrets Summit

Yes, it’s that powerful. And numerous countless online marketers, leaders, company owner, and industry influencers have benefitted tremendously from the book.

This is an extensive DotCom Secrets review. Get ready to discover brand-new skills and concepts that will take your marketing abilities to the next level.

It’s one of my preferred business books. You might have to read it multiple times to fully understand it. Or merely make it your companion as you go about your online way of life business experiences.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it relevant to both brand-new and innovative online entrepreneurs.

How many business books do you still find pertinent in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still extremely pertinent and beneficial today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book supplies a step-by-step procedure for growing an effective business– whether online or offline.

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell talks about are still efficient today.

Dotcom Secrets Summit

You’ll get a ton of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a proven playbook for growing your business with effective list building and sales/conversion techniques, which can be used online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your business. You’ll definitely get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for building a sustainable online business only.

Don’t be constrained by that since the actionable marketing strategies work for both online and offline services. So you remain in safe hands if you run a brick-and-mortar business and want to transition to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can respond to that concern. If you wish to start or scale a business and follow a proven ‘faster way’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I have actually personally discovered it very valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You need to think about another book.

Although, DotCom Secrets supplies clever insights and strategies to:

  • Existing entrepreneur: If you haven’t started a business at all or have no business concept, the book may not pertain to you.
  • Product owners: If you have an existing product already, then you can learn strategies to double or perhaps triple your sales.
  • Confident marketers: If you want to take steps that may challenge your idea of business, then you ought to use DotCom Secrets as a recommendation. Dotcom Secrets Summit

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You don’t wish to blow over due to the fact that you lack the skillset, tools, and secrets that have actually been evaluated and proven to produce fantastic results.

So whether you’re a beginner who’s just getting going or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a successful business.

If you already have a business, utilize the secrets in the book to scale to astounding levels. Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you should do to fail-proof your business, how to bring in customers, and the secrets to significantly improve your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing business or thrive in a competitive market.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences between Expert Secrets. Both books are relevant to, lifestyle business owners, business owners, and online marketers– considering that they complement each other and offer beginning and growing a successful business.

DotCom Secrets details a step-by-step process to successfully structure your business. You get to discover how to provide your message and communicate value in a manner that makes people want to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base, and earn money to share messages that will alter someone else’s life.

Both books are suggested to company owner who want to end up being more effective in their markets. Entrepreneurs are developed to see chances in competitors instead of pain.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that describes the easy marketing processes and how to implement them. Dotcom Secrets Summit

Section One: Ladders and Funnels

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s review them:

Secret #1: The Secret Formula

You need to have a full understanding of where you desire your business. How does this understanding assist your customers and clients?

This will help you to serve them better– instead of looking for out their pain points, how desperate they require solutions, and what they’re willing to pay.

In the secret formula, four basic concerns were outlined in a detailed order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you discover them?
  3. How do you attract them without being aggressive?
  4. What benefit will they receive from your business?

You’ll find answers to these questions and more in the first secret.

Secret #2: The Value Ladder

Value is essential when it comes to building a sustainable business. If there’s no value, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more cash, however you’ll also provide your customers with a more personalized option. They’ll enjoy you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that changes everything you currently learn about growing a lucrative business. You’ll get going with building out your own sales funnel and the psychology behind a profitable funnel.

It goes beyond the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It resembles your infallible system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you do not have an efficient value adder mapped out.

The sales funnel is essential and has altered the method entrepreneurs and companies approach sales online.

It works since it takes into account the customers’ behaviors– and moves them through the various actions of your value ladder until they’re ready to buy your product– willingly. Dotcom Secrets Summit

Secret #4: How To Find Your Dream Customers

You have a target market. Regrettably, you may not know how to recognize or serve them. That’s why knowing how to define your target market is essential.

This secret details where your target audience (i.e., customers who are ready to buy your product) is spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Getting traffic to a landing page or site is a consistent battle for the majority of people. It’s arguably the most complicated aspect of running an effective online business.

Do you truly comprehend how traffic works in the online marketing area? If you aren’t positive in your traffic generation competence, Russell has the responses.

He shows you the very best type of traffic that you need to take note of and how it can transform your business. The type of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced individual branding methods, and the secrets to communicating well with your audience that will lead to a sale.

Make certain you don’t avoid this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?

As a business owner, you can’t go wrong when you finally develop an attractive character. When you succeed at it, it suggests you can include more qualified customers to your email list and introduce an effective product that individuals are willing and all set to acquire right away.

In producing that appealing character, Russell Brunson defines the three components you should keep in check, which is divided into three (3) classifications:

  1. The Components
  2. The Identity
  3. Stories

DotCom Secrets reveals you how to produce an appealing character utilizing these elements and their aspects, and identify the best way to interact your captivating stories that will get the sales coming in. Dotcom Secrets Summit

Secret #7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Appealing Character and the target audience via a traffic source we own. Email.

The Daytime soap Sequence makes up a series of email series that assist to connect and develop an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Insanity) for coming up with the Daytime Soap Email Series.

Russell out of his excellent heart likewise shares the EXACT 5 e-mail templates that have actually helped him to transition into an Attractive Character and an in-demand web marketer.

The Daytime soap Series works because it profits from giving value to your subscribers. This ‘value’ paired with an irresistible open story hooks them the minute they read your very first email and they’ll anticipate the next one.

The days of boring email series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally utilize them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

It’s an e-mail design that develops enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You need to be tactical and purposeful about it anyways.

You want to be able to lead ideal customers back to your offer. This might look easy however it’s powerful!

Russell also supplies good examples and written templates to speed up the procedure when you’re sending Seinfeld emails. Dotcom Secrets Summit

Section Three: Funnelology

In this section, the strategies and strategies for building high-converting funnels are gone over in detail, as well as what you actually should do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel stages), and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of sticking to systems that work. In other words, there’s no need to transform the wheel.

If you’re a company owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.

This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the whole vehicle. What a horrible path to follow when building a business!

The secret here is leveraging other individuals who currently have a successful funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is a valuable gift for your business. It’s rather easy once you understand how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m really thankful that I read DotCom Secrets a few years ago (and a number of times more since that first time to fully comprehend and carry out the strategies in my own online business.

It not only opened my eyes to funnels and how to build them however likewise the 7 phases that an ideal customer needs to go through.

I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.

This secret alone is basic to developing the best type of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing idea that you need to fully comprehend when producing a funnel– specifically if you want visitors and causes trust you more. Well, who doesn’t want to establish trust already?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common business advice. It goes into the particular landing pages you can produce in the 7 building stages that we have actually talked about previously.

You get to see 23 of the most efficient building blocks for your sales funnels.

Smart funnel hackers use these building blocks at specific times throughout these same 4 stages of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Recognizing hyperactive buyers for your products and services

When you have actually understood how this works, you can choose which you want to start with first and which one to stick to in your market. Dotcom Secrets Summit

Secret #12: Frontend Vs. Backend Funnels

Selecting the ideal type of funnels can be a struggle even for the more advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when selecting a funnel to use on the front end of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.

Secret #13: The Best Bait

I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and exposes the secret that made all his books sell millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your business, especially if you have a product you’re presently selling online (and even offline).

I imply if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how using a specific WORD can alter your entire business amazingly. That single word can act as bait.

Despite the industry you work in, what you do, what products you offer, or the business design, this is the part that some successful entrepreneurs would hide from you.

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not grasp this section due to the fact that it was unique in its way. I had to read the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have actually helped him to offer countless each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Remarkably, you do not have to have problem with these parts since there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.

>> Get the Book for FREE

1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is important because it reveals what need to happen once you get your visitors onboard your sales funnel.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.

On the second page (action 2) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. As soon as the visitor has effectively completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Deals. The goal of setting up this offer is to assist break even and cover the cash you invested in marketing or getting the lead.

Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise introduced an unique script called the Star, Story, Service script which assists to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number. Dotcom Secrets Summit

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

You’re not limited in any method– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your service or products on autopilot.

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE. It’s a more advanced webinar discussion where your goal is to get individuals to purchase. It’s “invisible”– which indicates there’s no pushy or deception involved.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Release” funnel particularly for releasing a brand-new product by sharing a series of videos to supply lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Understanding Broker Blueprint), and a host of them use it.

These videos will be persuasive, helpful, and entertaining– thereby triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of selling high-ticket deals using an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers. Dotcom Secrets Summit

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the advantages and disadvantages quickly:

Pros

  1. DotCom Secrets is free. Get business-building knowledge without paying cash.
  2. Improve your business’ significance using the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming an idea leader in your industry.
  4. Easy strategies that will work for any business model.
  5. Build relationships and establish rapport with your customers.

Cons

  1. You may require to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out in addition to long as you implement the information).
  2. The book is perfect for businesses that take advantage of online marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the main website. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his website (you simply pay for shipping).

DotCom Secrets Upsells

It’s rather easy to DotCom Secrets totally free as I discussed.

It does come with some optional upsells. Let’s go over it, so you know what to expect.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You gain access to the Audio Books + Bonuses.
  • One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
  • Thank You Page: You access to the Funnel Builder Secrets (special discount to get 12 months of ClickFunnels Platinum, which is the greatest plan readily available, and includes whatever Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and a lot more).

If you’re not all set for any of the upsells, you can disregard them and merely just get the free copy of the DotCom Secrets book, which is still truly valuable on its own. Dotcom Secrets Summit

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the significant frequently asked questions (FAQs) I see individuals inquire about DotCom Secrets before they purchase.

Q. Where can I buy the DotCom Secrets book?
A. The book can be bought right here (get the DotComSecrets book free, simply pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle version available on Amazon for $10.59 (but you get even more value just getting the book from the DotCom Secrets site directly.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It could either be a downloadable version or an mp3 variation. There’s an Audible variation available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.

When somebody purchases any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some money online every month.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Naturally, you don’t have to love it at all. You can select to request your shipping cost and Russell will reimburse you quickly. Guess what? You can still keep the book.

DotCom Secrets Bonuses

Below you’ll discover all the information about my bonuses that you’ll get when you get DotCom Secrets by means of my affiliate link.

My special DotCom Secrets book bonuses are to be announced soon.

Final Words Dotcom Secrets Summit

The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing a business.

You’ll discover a lot of aha minutes while going through the sections. More importantly, you’re guided on how to incorporate the concept into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I extremely recommend that you get a copy of DotCom Secrets free of charge.

I’d enjoy to speak with you. Have you read DotCom Secrets currently or you are fired up to finally read it? What’s your most significant takeaway from the book? Dotcom Secrets Summit