Dotcom Secrets The Underground Playbook For Growing Your Company Online – Still A Relevant Book In 2022?

You should read the DotCom Secrets if you wish to get ahead in your business. Dotcom Secrets The Underground Playbook For Growing Your Company Online

Yes, it’s that powerful. And hundreds of countless online marketers, leaders, company owner, and industry influencers have actually benefitted immensely from the book.

This is a thorough DotCom Secrets review. So get ready to find out brand-new skills and concepts that will take your marketing abilities to the next level.

It’s one of my preferred business books. You may have to read it numerous times to fully comprehend it. Or merely make it your buddy as you set about your online lifestyle business experiences.

In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both new and innovative online entrepreneurs.

How many business books do you still find appropriate in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book offers a step-by-step process for growing an effective business– whether online or offline.

Even though DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell discuss are still efficient today.

Dotcom Secrets The Underground Playbook For Growing Your Company Online

You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a tested playbook for growing your business with reliable list building and sales/conversion techniques, which can be utilized online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best building blocks for your business. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets seems like a book for building a sustainable online business only.

However don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, just you can answer that question. If you wish to begin or scale a business and follow a tested ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I have actually read it numerous times). I extremely recommend the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You should consider another book.

DotCom Secrets offers wise insights and strategies to:

  • Existing entrepreneur: If you haven’t started a business at all or have no business concept, the book might not pertain to you.
  • Product owners: If you have an existing product already, then you can discover strategies to double or perhaps triple your sales.
  • Confident marketers: If you’re willing to take actions that might challenge your concept of business, then you ought to use DotCom Secrets as a recommendation. Dotcom Secrets The Underground Playbook For Growing Your Company Online

Why Is It a Must-Read Book

You want to build a business that stands the test of time. You don’t wish to die because you lack the skillset, tools, and secrets that have been tested and shown to produce terrific outcomes.

So whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a rewarding business.

If you already have a business, use the secrets in the book to scale to incredible levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you ought to do to fail-proof your business, how to bring in customers, and the secrets to significantly increase your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss the chance to quickly grow your existing business or flourish in a competitive market.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences between Expert Secrets. Both books relate to, way of life entrepreneurs, business owners, and online marketers– since they match each other and offer starting and growing a successful business.

DotCom Secrets outlines a step-by-step procedure to successfully structure your business. You get to learn how to deliver your message and interact value in such a way that makes people wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base, and earn money to share messages that will change somebody else’s life.

Both books are suggested to company owner who want to end up being more successful in their industries. Business owners are built to see opportunities in competition instead of pain.

In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book suggests).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the basic marketing procedures and how to execute them. Dotcom Secrets The Underground Playbook For Growing Your Company Online

Section One: Ladders and Funnels

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s discuss them:

Secret #1: The Secret Formula

You require to have a complete understanding of where you desire your business. How does this understanding help your customers and clients?

This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re willing to pay.

In the secret formula, 4 easy questions were laid out in a detailed order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you find them?
  3. How do you attract them without being pushy?
  4. What advantage will they receive from your business?

You’ll discover answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is essential when it comes to building a sustainable business. If there’s no value, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

This secret is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not just make more money, however you’ll likewise supply your customers with a more customized option. They’ll enjoy you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic takes place. It resembles a surprise that changes whatever you already know about growing a successful business. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.

It goes beyond the product you’re offering or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It resembles your infallible system for making sales on autopilot. You may not be able to build a high-converting sales funnel if you don’t have an effective value adder mapped out.

The sales funnel is very important and has actually changed the way entrepreneurs and businesses approach sales online.

It works because it considers the customers’ habits– and moves them through the various steps of your value ladder until they’re ready to buy your product– willingly. Dotcom Secrets The Underground Playbook For Growing Your Company Online

Secret #4: How To Find Your Dream Customers

You have a target market. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is important.

This secret describes where your target market (i.e., customers who are ready to buy your product) is spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.

Every online business owner needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Getting traffic to a landing page or site is a constant battle for many people. It’s probably the most overwhelming aspect of running an effective online business.

Do you truly comprehend how traffic operates in the online marketing area? If you aren’t positive in your traffic generation expertise, Russell has the answers.

He reveals you the best type of traffic that you must focus on and how it can transform your business. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced personal branding techniques, and the secrets to interacting well with your audience that will lead to a sale.

Make certain you don’t avoid this section while reading DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a positive and attractive character.

Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?

As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re successful at it, it implies you can add more competent customers to your e-mail list and release a successful product that individuals want and prepared to purchase right now.

In producing that appealing character, Russell Brunson specifies the three parts you should keep in check, which is divided into three (3) categories:

  1. The Components
  2. The Identity
  3. Storylines

DotCom Secrets reveals you how to produce an attractive character using these components and their components, and determine the very best way to communicate your captivating stories that will get the sales coming in. Dotcom Secrets The Underground Playbook For Growing Your Company Online

Secret #7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that assist to connect and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Daytime Soap Email Series.

Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have helped him to shift into an Appealing Character and a sought-after web marketer.

The Daytime drama Sequence works because it capitalizes on offering value to your subscribers. This ‘value’ combined with an alluring open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of dull e-mail series are over. Don’t simply take pleasure in soap operas on TV, it’s time to anecdotally use them in your e-mail messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

It’s an e-mail style that builds enjoyment in your readers. It ‘d entertain them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.

You wish to be able to lead perfect customers back to your offer. This may look basic but it’s powerful!

Russell also provides fine examples and written templates to accelerate the procedure when you’re sending Seinfeld e-mails. Dotcom Secrets The Underground Playbook For Growing Your Company Online

Section Three: Funnelology

In this section, the strategies and techniques for building high-converting funnels are gone over in detail, as well as what you really must do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases), and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of staying with systems that work. Simply put, there’s no need to transform the wheel.

If you’re an entrepreneur and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above error.

This is common with business owners who are just beginning with their sales funnel. They attempt to re-invent the entire lorry. What an awful course to follow when building a business!

The secret here is leveraging other individuals who already have an effective funnel and making your offer to their precise customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a valuable present for your business. It’s quite simple once you comprehend how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m very grateful that I read DotCom Secrets a couple of years ago (and several times more since that first time to totally comprehend and implement the strategies in my own online business.

It not only opened my eyes to funnels and how to build them however likewise the seven phases that a perfect customer has to go through.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.

This secret alone is fundamental to creating the right type of page, offer, and traffic that will cause sales.

There’s also the pre-framing principle that you need to totally understand when developing a funnel– specifically if you want visitors and leads to trust you more. Well, who doesn’t want to establish trust already?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical business recommendations. It goes into the specific landing pages you can develop in the 7 building phases that we have actually gone over earlier.

You get to see 23 of the most effective building blocks for your sales funnels.

Smart funnel hackers use these foundation at particular times throughout these exact same four stages of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying buyers
  4. Identifying hyperactive buyers for your services and products

When you have actually understood how this works, you can choose which you want to start with first and which one to stay with in your market. Dotcom Secrets The Underground Playbook For Growing Your Company Online

Secret #12: Frontend Vs. Backend Funnels

Choosing the right type of funnels can be a struggle even for the advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the procedure he follows when picking a funnel to use on the front end of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.

Secret #13: The Best Bait

I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this section and reveals the secret that made all his books offer millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, especially if you have a product you’re currently selling online (or even offline).

I mean if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He highlights the power of words and how using a specific WORD can alter your whole business magically. That single word can serve as bait.

Regardless of the market you operate in, what you do, what products you offer, or business model, this is the part that some effective entrepreneurs would hide from you.

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t comprehend this section since it was distinct in its method. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have actually assisted him to offer millions of each of his products.

These are split into the Frontend, Middle, and Backend Funnels. Remarkably, you don’t need to deal with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is necessary because it shows what ought to occur once you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.

On the second page (step two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. Once the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help recover cost and cover the money you spent on advertising or getting the lead.

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number. Dotcom Secrets The Underground Playbook For Growing Your Company Online

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

You’re not limited in any way– as there are lots of methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your product and services on autopilot.

Sure enough, you’re provided with the methods and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little different. It’s not FREE. It’s an advanced webinar discussion where your objective is to get people to purchase. It’s “undetectable”– which means there’s no aggressive or deceptiveness involved.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch

You use the “Product Release” funnel specifically for releasing a brand-new product by sharing a series of videos to offer tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, helpful, and entertaining– thus causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium customers. Dotcom Secrets The Underground Playbook For Growing Your Company Online

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will inspire you to build an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the pros and cons quickly:

Pros

  1. DotCom Secrets is free. Get business-building knowledge without paying money.
  2. Enhance your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming an idea leader in your industry.
  4. Easy strategies that will work for any business design.
  5. Build relationships and establish connection with your customers.

Cons

  1. You might require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you execute the info).
  2. The book is perfect for services that utilize online marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the main website. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his website (you simply pay for shipping).

DotCom Secrets Upsells

It’s quite easy to DotCom Secrets free of charge as I discussed.

However it does feature some optional upsells. Let’s go over it, so you know what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You gain access to the Audio Books + Bonus Offers.
  • One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
  • Thank You Page: You get to the Funnel Builder Secrets (unique discount rate to get 12 months of ClickFunnels Platinum, which is the highest plan offered, and consists of whatever Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and far more).

If you’re not prepared for any of the upsells, you can ignore them and simply just get the free copy of the DotCom Secrets book, which is still truly important on its own. Dotcom Secrets The Underground Playbook For Growing Your Company Online

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the significant frequently asked questions (FAQs) I see individuals inquire about DotCom Secrets before they buy.

Q. Where can I buy the DotCom Secrets book?
A. The book can be acquired right here (get the DotComSecrets book free, just pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle version readily available on Amazon for $10.59 (but you get even more value simply getting the book from the DotCom Secrets website directly.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It might either be a downloadable variation or an mp3 version. There’s an Audible version available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.

When someone purchases any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some additional money online monthly.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Obviously, you don’t have to love it at all. You can select to request for your shipping cost and Russell will refund you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll find all the details about my bonuses that you’ll get when you get DotCom Secrets by means of my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dotcom Secrets The Underground Playbook For Growing Your Company Online

The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing a business.

You’ll encounter a lot of aha minutes while going through the sections. More significantly, you’re guided on how to integrate the principle into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I highly advise that you get a copy of DotCom Secrets totally free.

I’d like to speak with you. Have you read DotCom Secrets currently or you are fired up to finally read it? What’s your greatest takeaway from the book? Dotcom Secrets The Underground Playbook For Growing Your Company Online