Dotcom Secrets The Underground Playbook – Still A Relevant Book In 2022?

You must read the DotCom Secrets if you want to get ahead in your business. Dotcom Secrets The Underground Playbook

Yes, it’s that effective. And hundreds of countless online marketers, leaders, entrepreneur, and market influencers have benefitted profoundly from the book.

This is a thorough DotCom Secrets review. So prepare yourself to discover new skills and concepts that will take your marketing abilities to the next level.

It’s one of my preferred business books. You may have to read it multiple times to fully grasp it. Or just make it your companion as you set about your online lifestyle business experiences.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both brand-new and sophisticated online business owners.

How many business books do you still find relevant in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still extremely pertinent and helpful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book supplies a detailed process for growing a successful business– whether online or offline.

Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still efficient today.

Dotcom Secrets The Underground Playbook

You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a proven playbook for growing your company with efficient list building and sales/conversion methods, which can be utilized online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your business. You’ll definitely get arise from reading it.

To be truthful, DotCom Secrets seems like a book for building a sustainable online business only.

Don’t be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, just you can address that question. If you want to start or scale a business and follow a tested ‘shortcut’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You must think about another book.

Although, DotCom Secrets supplies clever insights and strategies to:

  • Existing business owners: If you haven’t begun a business at all or have no business concept, the book may not be relevant to you.
  • Product owners: If you have an existing product currently, then you can learn strategies to double or even triple your sales.
  • Confident marketers: If you’re willing to take actions that might challenge your concept of business, then you need to utilize DotCom Secrets as a reference. Dotcom Secrets The Underground Playbook

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You do not wish to blow over since you lack the skillset, tools, and secrets that have actually been checked and proven to produce great results.

So whether you’re a newbie who’s just getting going or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a successful business.

If you currently have a business, utilize the secrets in the book to scale to amazing levels. Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that provides particular, actionable directions on what you need to do to fail-proof your business, how to bring in customers, and the secrets to considerably increase your sales.

If you stop working to read DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing business or flourish in a competitive industry.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences in between Expert Secrets. Both books relate to, lifestyle business owners, business owners, and online marketers– given that they complement each other and attend to starting and growing a successful business.

DotCom Secrets describes a detailed procedure to efficiently structure your business. You get to learn how to provide your message and communicate value in a way that makes people wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base, and make money to share messages that will alter another person’s life.

Both books are recommended to business owners who want to become more effective in their industries. Business owners are built to see chances in competitors instead of discomfort.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the easy marketing procedures and how to implement them. Dotcom Secrets The Underground Playbook

Section One: Ladders and Funnels

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s discuss them:

Secret #1: The Secret Formula

First, you require to have a full understanding of where you desire your business. How does this understanding assist your customers and clients?

This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they require solutions, and what they want to pay.

In the secret formula, 4 simple questions were detailed in a step-by-step order inside the DotCom Secrets book:

  1. Who are your dream customers?
  2. How do you discover them?
  3. How do you attract them without being pushy?
  4. What advantage will they get from your business?

You’ll discover answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is crucial when it pertains to building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

This secret is described as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, but you’ll likewise supply your customers with a more customized option. They’ll love you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic takes place. It resembles a surprise that changes everything you currently understand about growing a rewarding business. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It resembles your foolproof system for making sales on auto-pilot. You might not be able to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.

The sales funnel is necessary and has actually changed the way entrepreneurs and businesses approach sales online.

It works due to the fact that it takes into account the customers’ behaviors– and moves them through the different steps of your value ladder up until they’re ready to acquire your product– willingly. Dotcom Secrets The Underground Playbook

Secret #4: How To Find Your Dream Customers

You have a target market. Regrettably, you might not know how to recognize or serve them. That’s why understanding how to define your target audience is very important.

This secret describes where your target audience (i.e., customers who are ready to buy your product) is investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.

Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous struggle for many people. It’s probably the most daunting aspect of running a successful online business.

Do you actually understand how traffic operates in the online marketing area? If you aren’t confident in your traffic generation competence, Russell has the answers.

He shows you the best type of traffic that you must take note of and how it can transform your business. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding strategies, and the secrets to communicating well with your audience that will lead to a sale.

Make certain you don’t skip this section while reading DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a positive and attractive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?

As a company owner, you can’t go wrong when you finally establish an appealing character. When you succeed at it, it means you can add more certified customers to your email list and introduce a successful product that individuals are willing and prepared to buy right now.

In creating that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is divided into 3 (3) categories:

  1. The Aspects
  2. The Identity
  3. Stories

DotCom Secrets reveals you how to develop an appealing character using these parts and their components, and identify the best way to interact your captivating stories that will get the sales coming in. Dotcom Secrets The Underground Playbook

Secret #7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Series consists of a series of e-mail series that assist to link and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Insanity) for creating the Soap Opera Email Sequence.

Russell out of his good heart also shares the EXACT 5 e-mail design templates that have helped him to transition into an Appealing Character and a sought-after web marketer.

The Daytime soap Series works due to the fact that it takes advantage of offering value to your subscribers. This ‘value’ combined with an alluring open story hooks them the moment they read your first email and they’ll look forward to the next one.

The days of uninteresting email series are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally utilize them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

It’s an email style that builds excitement in your readers. It ‘d amuse them and trigger them to purchase from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily get in touch with. You need to be tactical and purposeful about it anyways.

You wish to have the ability to lead perfect customers back to your offer. This may look easy but it’s powerful!

Russell also supplies fine examples and composed design templates to speed up the process when you’re sending out Seinfeld emails. Dotcom Secrets The Underground Playbook

Section Three: Funnelology

In this section, the strategies and methods for building high-converting funnels are gone over in detail, in addition to what you truly need to do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases), and the type of landing pages to use, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.

If you’re a company owner and you’re struggling to recover cost, there’s a possibility that you’re making the above error.

This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole automobile. What a horrible course to follow when building a business!

The secret here is leveraging other people who currently have a successful funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is a valuable present for your business. It’s rather simple once you comprehend how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m really grateful that I read DotCom Secrets a couple of years ago (and several times more since that first time to completely understand and carry out the strategies in my own online business.

It not just opened my eyes to funnels and how to build them however also the seven phases that an ideal customer needs to go through.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel process is dangerous.

This secret alone is fundamental to producing the ideal type of page, offer, and traffic that will result in sales.

There’s also the pre-framing concept that you need to completely understand when developing a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t want to develop trust already?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common business advice. It enters into the particular landing pages you can develop in the 7 building stages that we’ve discussed earlier.

You get to see 23 of the most efficient building blocks for your sales funnels.

Smart funnel hackers utilize these foundation at specific times during these very same 4 phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Determining hyperactive buyers for your product or services

As soon as you’ve understood how this works, you can choose which you want to begin with very first and which one to adhere to in your market. Dotcom Secrets The Underground Playbook

Secret #12: Frontend Vs. Backend Funnels

Picking the ideal kind of funnels can be a battle even for the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the procedure he follows when choosing a funnel to utilize on the front end of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.

Secret #13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this section and reveals the secret that made all his books sell millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, particularly if you have a product you’re currently offering online (or perhaps offline).

I suggest if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how utilizing a specific WORD can change your whole business magically. That single word can function as bait.

Despite the market you operate in, what you do, what products you offer, or the business model, this is the part that some effective entrepreneurs would hide from you.

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t understand this section because it was special in its way. I had to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the exact funnel scripts that have actually assisted him to sell millions of each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Remarkably, you do not need to fight with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is important because it shows what ought to take place when you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.

On the second page (step 2) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help break even and cover the cash you invested in advertising or getting the lead.

Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise introduced an unique script called the Star, Story, Option script which helps to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number. Dotcom Secrets The Underground Playbook

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

You’re not limited in any method– as there are many ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your services or products on auto-pilot.

Sure enough, you’re offered with the strategies and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little different. It’s not FREE. It’s an advanced webinar presentation where your objective is to get people to purchase. It’s “unnoticeable”– which implies there’s no pushy or deception included.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch

You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Plan), and a host of them use it.

These videos will be convincing, handy, and amusing– thereby triggering visitors to take action. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium clients. Dotcom Secrets The Underground Playbook

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the pros and cons quickly:

Pros

  1. DotCom Secrets is free. Get business-building knowledge without paying money.
  2. Improve your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming an idea leader in your industry.
  4. Simple strategies that will work for any business design.
  5. Build relationships and develop relationship with your customers.

Cons

  1. You might require to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you execute the details).
  2. The book is ideal for companies that leverage internet marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official website. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his website (you just pay for shipping).

DotCom Secrets Upsells

It’s quite simple to DotCom Secrets for free as I discussed.

It does come with some optional upsells. Let’s review it, so you know what to expect.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You get to the Audio Books + Rewards.
  • One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
  • Thank You Page: You access to the Funnel Builder Secrets (special discount rate to get 12 months of ClickFunnels Platinum, which is the greatest plan available, and consists of everything Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and far more).

If you’re not all set for any of the upsells, you can neglect them and merely just get the free copy of the DotCom Secrets book, which is still actually important by itself. Dotcom Secrets The Underground Playbook

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the significant frequently asked questions (FAQs) I see individuals inquire about DotCom Secrets before they purchase.

Q. Where can I purchase the DotCom Secrets book?
A. The book can be bought right here (get the DotComSecrets book free, simply pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle version offered on Amazon for $10.59 (however you get much more value simply getting the book from the DotCom Secrets website straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It could either be a downloadable version or an mp3 variation. There’s an Audible variation available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be registering for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.

When someone buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or just make some additional money online monthly.

Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Of course, you do not need to like it at all. You can choose to request for your shipping cost and Russell will refund you quickly. Guess what? You can still keep the book.

DotCom Secrets Bonuses

Below you’ll discover all the information about my bonuses that you’ll get when you get DotCom Secrets via my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dotcom Secrets The Underground Playbook

The DotCom Secrets book is a package of actionable strategies and secrets for starting and growing a business.

You’ll come across a bunch of aha minutes while going through the areas. You’re assisted on how to integrate the principle into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets for FREE.

I’d love to speak with you. Have you read DotCom Secrets currently or you are fired up to lastly read it? What’s your greatest takeaway from the book? Dotcom Secrets The Underground Playbook