Dotcom Secrets Trilogy Russell Brunson – Still A Relevant Book In 2022?

You must read the DotCom Secrets if you want to get ahead in your business. Dotcom Secrets Trilogy Russell Brunson

Yes, it’s that effective. And hundreds of countless online marketers, leaders, entrepreneur, and industry influencers have actually benefitted tremendously from the book.

This is an extensive DotCom Secrets review. So prepare yourself to learn brand-new skills and ideas that will take your marketing abilities to the next level.

It is among my favorite business books. You might need to read it multiple times to fully comprehend it. Or simply make it your companion as you tackle your online lifestyle business experiences.

In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it relevant to both brand-new and innovative online business owners.

How many business books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still exceptionally appropriate and useful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book offers a detailed procedure for growing an effective business– whether online or offline.

Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell discuss are still reliable today.

Dotcom Secrets Trilogy Russell Brunson

You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a proven playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be utilized online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the ideal building blocks for your business. You’ll definitely get arise from reading it.

To be honest, DotCom Secrets seems like a book for building a sustainable online business only.

Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you remain in safe hands if you run a brick-and-mortar business and wish to shift to internet marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you want to begin or scale a business and follow a tested ‘shortcut’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.

It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You need to think about another book.

Although, DotCom Secrets supplies wise insights and strategies to:

  • Existing business owners: If you have not begun a business at all or have no business concept, the book may not be relevant to you.
  • Product owners: If you have an existing product already, then you can learn strategies to double and even triple your sales.
  • Positive marketers: If you’re willing to take steps that might challenge your concept of business, then you need to utilize DotCom Secrets as a recommendation. Dotcom Secrets Trilogy Russell Brunson

Why Is It a Must-Read Book

You want to build a business that stands the test of time. You don’t want to die because you do not have the skillset, tools, and secrets that have been checked and proven to produce great results.

So whether you’re a beginner who’s simply getting going or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a lucrative business.

If you already have a business, utilize the secrets in the book to scale to amazing levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you need to do to fail-proof your business, how to attract customers, and the secrets to substantially boost your sales.

If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss the chance to rapidly grow your existing business or flourish in a competitive industry.

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DotCom Secrets vs Expert Secrets

Sure, there are some distinctions between Expert Secrets. Both books pertain to, way of life entrepreneurs, business owners, and online marketers– because they match each other and provide for beginning and growing an effective business.

DotCom Secrets describes a step-by-step procedure to efficiently structure your business. You get to discover how to deliver your message and communicate value in such a way that makes people want to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a loyal fan base, and earn money to share messages that will alter somebody else’s life.

Both books are suggested to entrepreneur who wish to become more effective in their industries. Entrepreneurs are constructed to see opportunities in competition instead of pain.

In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting heaps of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that describes the simple marketing procedures and how to execute them. Dotcom Secrets Trilogy Russell Brunson

Section One: Ladders and Funnels

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s review them:

Secret #1: The Secret Formula

First, you require to have a complete understanding of where you desire your business. How does this understanding help your customers and customers?

This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they need services, and what they want to pay.

In the secret formula, 4 easy concerns were detailed in a detailed order inside the DotCom Secrets book:

  1. Who are your dream customers?
  2. How do you find them?
  3. How do you attract them without being aggressive?
  4. What benefit will they get from your business?

You’ll discover answers to these questions and more in the first secret.

Secret #2: The Value Ladder

Value is essential when it comes to building a sustainable business. If there’s no value, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

This secret is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more money, however you’ll also provide your customers with a more customized solution. They’ll like you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic takes place. It resembles a surprise that changes whatever you already understand about growing a rewarding business. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It resembles your foolproof system for making sales on autopilot. You might not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.

The sales funnel is necessary and has changed the way business owners and businesses approach sales online.

It works due to the fact that it considers the customers’ habits– and moves them through the different steps of your value ladder until they’re ready to buy your product– willingly. Dotcom Secrets Trilogy Russell Brunson

Secret #4: How To Find Your Dream Customers

You have a target audience. Regrettably, you might not know how to determine or serve them. That’s why knowing how to define your target market is important.

This secret outlines where your target market (i.e., customers who are ready to buy your product) is investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Getting traffic to a landing page or website is a consistent battle for the majority of people. It’s probably the most daunting aspect of running a successful online business.

Do you truly comprehend how traffic operates in the online marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.

He reveals you the very best kind of traffic that you ought to take notice of and how it can transform your business. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding tactics, and the secrets to interacting well with your audience that will result in a sale.

Ensure you don’t avoid this section while reading DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a positive and appealing character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?

As a company owner, you can’t fail when you lastly develop an attractive character. When you succeed at it, it implies you can include more certified customers to your e-mail list and introduce an effective product that people are willing and ready to acquire right now.

In producing that attractive character, Russell Brunson defines the three elements you need to keep in check, which is divided into three (3) classifications:

  1. The Elements
  2. The Identity
  3. Storylines

DotCom Secrets reveals you how to develop an attractive character using these elements and their components, and identify the best way to communicate your fascinating stories that will get the sales can be found in. Dotcom Secrets Trilogy Russell Brunson

Secret #7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.

The Daytime drama Sequence makes up a series of email sequences that help to link and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Series.

Russell out of his good heart likewise shares the specific five e-mail templates that have actually assisted him to transition into an Appealing Character and a desired internet marketer.

The Daytime drama Series works since it capitalizes on providing value to your subscribers. This ‘value’ combined with an alluring open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.

The days of boring e-mail sequences are over. Don’t just take pleasure in daytime drama on TV, it’s time to anecdotally use them in your e-mail messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

It’s an e-mail style that constructs excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can easily get in touch with. You must be tactical and purposeful about it anyways.

You wish to have the ability to lead perfect customers back to your offer. This may look simple however it’s effective nonetheless!

Russell also provides fine examples and composed templates to accelerate the procedure when you’re sending out Seinfeld emails. Dotcom Secrets Trilogy Russell Brunson

Section Three: Funnelology

In this section, the strategies and strategies for building high-converting funnels are discussed in detail, as well as what you actually should do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases), and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to break even, there’s an opportunity that you’re making the above error.

This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the entire lorry. What an awful course to follow when building a business!

The secret here is leveraging other people who currently have a successful funnel and making your offer to their exact customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a valuable present for your business. It’s rather easy once you comprehend how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m extremely thankful that I read DotCom Secrets a couple of years ago (and several times more since that first time to totally comprehend and carry out the strategies in my own online business.

It not just opened my eyes to funnels and how to build them but also the 7 phases that a perfect customer has to go through.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.

This secret alone is basic to producing the best kind of page, offer, and traffic that will lead to sales.

There’s also the pre-framing idea that you require to completely understand when creating a funnel– particularly if you want visitors and results in trust you more. Well, who does not want to establish trust currently?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal business recommendations. It goes into the particular landing pages you can create in the 7 building stages that we have actually talked about previously.

You get to see 23 of the most effective building blocks for your sales funnels.

Smart funnel hackers use these foundation at specific times during these very same four phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying buyers
  4. Determining hyperactive buyers for your products and services

When you’ve understood how this works, you can decide which you want to start with very first and which one to stay with in your market. Dotcom Secrets Trilogy Russell Brunson

Secret #12: Frontend Vs. Backend Funnels

Picking the right type of funnels can be a struggle even for the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).

This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the procedure he follows when selecting a funnel to utilize on the front end of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.

Secret #13: The Best Bait

I could not contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this section and exposes the secret that made all his books sell millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, particularly if you have a product you’re presently selling online (and even offline).

I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He highlights the power of words and how using a specific WORD can alter your entire business amazingly. That single word can serve as bait.

Despite the industry you work in, what you do, what products you offer, or the business design, this is the part that some effective entrepreneurs would hide from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not comprehend this section due to the fact that it was special in its way. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to sell countless each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Interestingly, you don’t need to deal with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is important since it reveals what need to happen when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.

On the second page (step two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. As soon as the visitor has actually successfully filled out the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help recover cost and cover the money you invested in advertising or getting the lead.

Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also presented a special script called the Star, Story, Service script which assists to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number. Dotcom Secrets Trilogy Russell Brunson

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

You’re not limited in any method– as there are many ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your products or services on auto-pilot.

Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE. It’s an advanced webinar discussion where your goal is to get people to buy. But it’s “invisible”– which means there’s no pushy or deception involved.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Introduce” funnel particularly for launching a new product by sharing a series of videos to offer lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, handy, and entertaining– thus causing visitors to do something about it. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket offers using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to obtain premium clients. Dotcom Secrets Trilogy Russell Brunson

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages quickly:

Pros

  1. DotCom Secrets is free. Get business-building knowledge without paying cash.
  2. Improve your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming an idea leader in your market.
  4. Basic strategies that will work for any business model.
  5. Build relationships and establish rapport with your customers.

Cons

  1. You may require to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning in addition to long as you carry out the information).
  2. The book is ideal for services that leverage internet marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the main website. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you simply pay for shipping).

DotCom Secrets Upsells

It’s rather easy to DotCom Secrets totally free as I discussed.

However it does include some optional upsells. Let’s review it, so you know what to expect.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Bundle.
  • One Time Offer # 1: You get to the Audio Books + Bonus Offers.
  • One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
  • Thank You Page: You get to the Funnel Builder Secrets (special discount rate to get 12 months of ClickFunnels Platinum, which is the highest plan offered, and includes everything Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and far more).

If you’re not prepared for any of the upsells, you can disregard them and simply just get the free copy of the DotCom Secrets book, which is still really important on its own. Dotcom Secrets Trilogy Russell Brunson

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the significant frequently asked questions (Frequently asked questions) I see people ask about DotCom Secrets before they buy.

Q. Where can I buy the DotCom Secrets book?
A. The book can be purchased right here (get the DotComSecrets book free, just pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle variation available on Amazon for $10.59 (but you get even more value just getting the book from the DotCom Secrets site directly.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It could either be a downloadable version or an mp3 version. There’s an Audible version available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.

When someone purchases any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or just make some extra money online monthly.

Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Obviously, you do not need to enjoy it at all. You can select to request for your shipping cost and Russell will reimburse you quickly. Guess what? You can still keep the book.

DotCom Secrets Bonuses

Below you’ll find all the details about my bonuses that you’ll get when you get DotCom Secrets through my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Dotcom Secrets Trilogy Russell Brunson

The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing a business.

You’ll stumble upon a lot of aha moments while going through the areas. More importantly, you’re directed on how to include the idea into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I highly advise that you get a copy of DotCom Secrets free of charge.

I’d love to speak with you. Have you read DotCom Secrets already or you are fired up to lastly read it? What’s your most significant takeaway from the book? Dotcom Secrets Trilogy Russell Brunson