You need to read the DotCom Secrets if you want to get ahead in your business. Dotcom Secrets Value Ladder
Yes, it’s that powerful. And numerous countless online marketers, leaders, entrepreneur, and industry influencers have benefitted immensely from the book.
This is a comprehensive DotCom Secrets review. So prepare to learn brand-new abilities and ideas that will take your marketing skills to the next level.
It is among my favorite business books. You might need to read it several times to fully understand it. Or just make it your buddy as you tackle your online way of life business adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it relevant to both new and innovative online business owners.
The number of business books do you still discover pertinent in this ever-changing world? Despite the fact that marketing techniques are constantly changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets
The DotCom Secrets book supplies a step-by-step process for growing an effective business– whether online or offline.
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell discuss are still effective today.
You’ll get a ton of actionable advice from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a proven playbook for growing your business with reliable list building and sales/conversion techniques, which can be utilized online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to start a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your business. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.
But don’t be constrained by that because the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.
Who Is DotCom Secrets For
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to begin or scale a business and follow a tested ‘faster way’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I have actually read it a number of times). I highly recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You should think about another book.
Although, DotCom Secrets provides clever insights and strategies to:
- Existing business owners: If you have not started a business at all or have no business concept, the book may not be relevant to you.
- Product owners: If you have an existing product currently, then you can find out strategies to double or even triple your sales.
- Confident marketers: If you’re willing to take actions that may challenge your concept of business, then you must use DotCom Secrets as a recommendation. Dotcom Secrets Value Ladder
Why Is It a Must-Read Book
You wish to build a business that stands the test of time. You don’t want to die because you lack the skillset, tools, and secrets that have been checked and proven to produce excellent results.
Whether you’re a novice who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a profitable business.
If you currently have a business, utilize the secrets in the book to scale to astounding levels. Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you ought to do to fail-proof your business, how to attract customers, and the secrets to substantially boost your sales.
If you stop working to read DotCom Secrets, you’re still not limited at all. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing business or grow in a competitive market.
DotCom Secrets vs Expert Secrets
Sure, there are some differences in between Expert Secrets. Both books relate to, lifestyle business owners, business owners, and online marketers– given that they match each other and offer starting and growing an effective business.
DotCom Secrets lays out a detailed procedure to efficiently structure your business. You get to find out how to provide your message and communicate value in a way that makes individuals wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base, and get paid to share messages that will change another person’s life.
Both books are advised to entrepreneur who want to become more successful in their markets. Entrepreneurs are constructed to see opportunities in competition instead of discomfort.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).
A Sneak Peek Into DotCom Secrets
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the simple marketing processes and how to implement them. Dotcom Secrets Value Ladder
Section One: Ladders and Funnels
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s go over them:
Secret #1: The Secret Formula
You need to have a complete understanding of where you desire your business. How does this understanding assist your customers and customers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they require options, and what they want to pay.
In the secret formula, four simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:
- Who are your dream clients?
- How do you find them?
- How do you attract them without being aggressive?
- What advantage will they obtain from your business?
You’ll discover answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it concerns building a sustainable business. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, however you’ll also supply your customers with a more customized solution. They’ll like you for this.
Secret #3: From A Ladder To A Funnel
This secret is where the magic occurs. It resembles a surprise that changes everything you already know about growing a lucrative business. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It resembles your infallible system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you don’t have an effective value adder drawn up.
The sales funnel is important and has actually changed the way business owners and companies approach sales online.
It works due to the fact that it takes into consideration the customers’ behaviors– and moves them through the different actions of your value ladder up until they’re ready to acquire your product– voluntarily. Dotcom Secrets Value Ladder
Secret #4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why understanding how to define your target audience is important.
This secret outlines where your target audience (i.e., customers who are ready to purchase your product) is spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret #5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for most people. It’s arguably the most complicated element of running an effective online business.
Do you truly understand how traffic works in the internet marketing space? If you aren’t confident in your traffic generation know-how, Russell has the answers.
He reveals you the best type of traffic that you should take notice of and how it can transform your business. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding techniques, and the secrets to interacting well with your audience that will result in a sale.
Ensure you do not skip this section while reading DotCom Secrets.
Secret #6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it indicates you can add more certified customers to your email list and launch an effective product that people are willing and ready to purchase right now.
In developing that attractive character, Russell Brunson defines the 3 elements you need to keep in check, which is divided into three (3) classifications:
- The Aspects
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these parts and their aspects, and determine the best method to interact your fascinating stories that will get the sales being available in. Dotcom Secrets Value Ladder
Secret #7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target market through a traffic source we own. Email.
The Daytime soap Sequence consists of a series of email sequences that assist to connect and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Series.
Russell out of his excellent heart likewise shares the specific 5 e-mail templates that have assisted him to shift into an Appealing Character and a sought-after internet marketer.
The Daytime drama Series works because it capitalizes on offering value to your subscribers. This ‘value’ paired with an irresistible open story hooks them the minute they read your first e-mail and they’ll anticipate the next one.
The days of boring e-mail sequences are over. Don’t simply enjoy daytime soap on TV, it’s time to anecdotally utilize them in your e-mail messages.
Secret #8: Daily Seinfeld Sequence
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
It’s an email design that constructs excitement in your readers. It ‘d amuse them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can easily get in touch with. You need to be tactical and purposeful about it anyways.
You wish to be able to lead ideal customers back to your offer. This may look basic but it’s effective nonetheless!
Russell also supplies good examples and written templates to speed up the process when you’re sending Seinfeld e-mails. Dotcom Secrets Value Ladder
Section Three: Funnelology
In this section, the strategies and tactics for building high-converting funnels are talked about in detail, along with what you truly ought to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases), and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret #9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a possibility that you’re making the above error.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the whole lorry. What a horrible course to follow when building a business!
The secret here is leveraging other individuals who already have an effective funnel and making your offer to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable present for your business. It’s rather simple once you comprehend how the pieces fit.
Secret #10: Seven Phases Of A Funnel
I’m really happy that I read DotCom Secrets a few years ago (and a number of times more since that very first time to completely comprehend and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to build them however likewise the 7 stages that an ideal customer needs to go through.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process threatens.
This secret alone is fundamental to developing the best type of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing idea that you need to fully understand when producing a funnel– especially if you desire visitors and causes trust you more. Well, who does not wish to establish trust already?
Secret #11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal business recommendations. It enters into the particular landing pages you can produce in the 7 building stages that we’ve discussed previously.
You get to see 23 of the most efficient building blocks for your sales funnels.
Smart funnel hackers use these foundation at particular times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
- Determining hyperactive buyers for your services and products
When you have actually comprehended how this works, you can decide which you want to start with very first and which one to adhere to in your market. Dotcom Secrets Value Ladder
Secret #12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a battle even for the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when choosing a funnel to utilize on the front end of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.
Secret #13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, specifically if you have a product you’re currently offering online (or even offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your entire business amazingly. That single word can function as bait.
Despite the industry you operate in, what you do, what products you offer, or business design, this is the part that some successful entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The very first time I read DotCom Secrets, I could not grasp this section since it was unique in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the specific funnel scripts that have assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle, and Backend Funnels. Remarkably, you don’t need to battle with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step – Free Plus Shipping
The Frontend Funnel is essential since it shows what need to occur when you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the 2nd page (step two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. As soon as the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help break even and cover the money you spent on advertising or getting the lead.
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also presented a distinct script called the Star, Story, Option script which assists to push a cold lead toward your products.
You’ll access to these scripts which are forty-four (44) in number. Dotcom Secrets Value Ladder
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented presentations to market your product and services on auto-pilot.
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar
Unlike the Perfect Webinar, this one is a little various. It’s not FREE. It’s an advanced webinar discussion where your goal is to get people to purchase. It’s “unnoticeable”– which implies there’s no aggressive or deception included.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch
You utilize the “Product Introduce” funnel specifically for launching a new product by sharing a series of videos to provide tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Understanding Broker Plan), and a host of them use it.
These videos will be persuasive, useful, and entertaining– thereby causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application
This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium clients. Dotcom Secrets Value Ladder
Section 5: ClickFunnels
This last section is about ClickFunnels.
To learn more, visit the ClickFunnels website here.
DotCom Secrets – Pros and Cons
DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:
- DotCom Secrets is free. Get business-building understanding without paying cash.
- Enhance your business’ relevance using the value ladders and sales funnel strategies and scripts.
- Get secrets to becoming a thought leader in your market.
- Easy strategies that will work for any business model.
- Build relationships and develop relationship with your customers.
- You might require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you execute the details).
- The book is ideal for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing
DotCom Secrets is FREE when you get it from the official website. You just need to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book
Thanks to Russell for offering the book for free from his site (you simply pay for shipping).
DotCom Secrets Upsells
It’s rather simple to DotCom Secrets for free as I mentioned.
It does come with some optional upsells. Let’s discuss it, so you understand what to anticipate.
These are the DotCom Secrets Funnel Upgrade Options:
- Order Bump # 1: You get The Black Box.
- Order Bump # 2: You get the 3 Funnel Package.
- One Time Offer # 1: You access to the Audio Books + Perks.
- One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
- Thank You Page: You access to the Funnel Builder Secrets (unique discount rate to get 12 months of ClickFunnels Platinum, which is the highest plan readily available, and consists of whatever Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and much more).
If you’re not prepared for any of the upsells, you can overlook them and simply just get the free copy of the DotCom Secrets book, which is still truly valuable on its own. Dotcom Secrets Value Ladder
Frequently Asked Questions About DotCom Secrets (FAQs)
Here are a few of the significant frequently asked questions (FAQs) I see people inquire about DotCom Secrets before they buy.
Q. Where can I purchase the DotCom Secrets book?
A. The book can be purchased right here (get the DotComSecrets book free, simply pay the shipping).
Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle variation readily available on Amazon for $10.59 (but you get even more value simply getting the book from the DotCom Secrets website directly.
Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It could either be a downloadable variation or an mp3 version. There’s an Audible version offered on Amazon too.
Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be registering for any trial to other programs.
Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.
When somebody buys any ClickFunnels product you’ll get 30% – 40% commissions.
I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or just make some additional money online every month.
Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.
Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Naturally, you don’t have to love it at all. You can pick to ask for your shipping cost and Russell will reimburse you quickly. Guess what? You can still keep the book.
DotCom Secrets Bonuses
Below you’ll find all the details about my bonuses that you’ll get when you get DotCom Secrets through my affiliate link.
My special DotCom Secrets book bonuses are to be revealed soon.
Final Words Dotcom Secrets Value Ladder
The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing a business.
You’ll encounter a lot of aha minutes while going through the areas. You’re guided on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets free of charge.
I’d enjoy to speak with you. Have you read DotCom Secrets already or you are fired up to lastly read it? What’s your greatest takeaway from the book? Dotcom Secrets Value Ladder