You must read the DotCom Secrets if you want to get ahead in your business. Dotcomsecrets
Yes, it’s that effective. And numerous countless online marketers, leaders, business owners, and market influencers have actually benefitted tremendously from the book.
This is a detailed DotCom Secrets review. Get ready to learn brand-new abilities and ideas that will take your marketing abilities to the next level.
It is among my preferred business books. You may need to read it multiple times to completely understand it. Or just make it your buddy as you tackle your online lifestyle business adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it pertinent to both brand-new and sophisticated online entrepreneurs.
The number of business books do you still discover pertinent in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets
The DotCom Secrets book offers a step-by-step procedure for growing a successful business– whether online or offline.
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be used online and offline.”
This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to start a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your business. You’ll definitely get results from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online business only.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to begin or scale a business and follow a tested ‘shortcut’ that has been tested by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You must consider another book.
Although, DotCom Secrets provides smart insights and strategies to:
- Existing business owners: If you haven’t started a business at all or have no business idea, the book might not relate to you.
- Product owners: If you have an existing product already, then you can learn strategies to double and even triple your sales.
- Positive marketers: If you’re willing to take actions that may challenge your concept of business, then you should use DotCom Secrets as a referral. Dotcomsecrets
Why Is It a Must-Read Book
You want to build a business that stands the test of time. You do not wish to blow over because you do not have the skillset, tools, and secrets that have been evaluated and proven to produce terrific results.
So whether you’re a novice who’s just starting or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a profitable business.
If you currently have a business, utilize the secrets in the book to scale to incredible levels. Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable directions on what you should do to fail-proof your business, how to attract customers, and the secrets to significantly increase your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the opportunity to quickly grow your existing business or prosper in a competitive market.
DotCom Secrets vs Expert Secrets
Sure, there are some distinctions between Expert Secrets. Both books pertain to, lifestyle entrepreneurs, business owners, and online marketers– because they match each other and offer beginning and growing a successful business.
DotCom Secrets details a step-by-step process to effectively structure your business. You get to discover how to deliver your message and interact value in such a way that makes individuals wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a devoted fan base, and get paid to share messages that will change another person’s life.
Both books are recommended to entrepreneur who want to become more effective in their industries. Entrepreneurs are constructed to see opportunities in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
A Sneak Peek Into DotCom Secrets
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that details the simple marketing procedures and how to implement them. Dotcomsecrets
Section One: Ladders and Funnels
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s discuss them:
Secret #1: The Secret Formula
You require to have a full understanding of where you desire your business. How does this understanding help your customers and clients?
This will help you to serve them better– instead of searching for out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, 4 simple questions were laid out in a step-by-step order inside the DotCom Secrets book:
- Who are your dream customers?
- How do you discover them?
- How do you attract them without being aggressive?
- What benefit will they get from your business?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it comes to building a sustainable business. If there’s no value, customers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, but you’ll also supply your customers with a more personalized solution. They’ll enjoy you for this.
Secret #3: From A Ladder To A Funnel
This secret is where the magic occurs. It resembles an epiphany that changes everything you currently learn about growing a profitable business. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It resembles your foolproof system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is necessary and has changed the way business owners and services approach sales online.
It works since it takes into consideration the customers’ habits– and moves them through the various actions of your value ladder up until they’re ready to acquire your product– willingly. Dotcomsecrets
Secret #4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why knowing how to define your target audience is important.
This secret details where your target market (i.e., customers who are ready to buy your product) is investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.
Secret #5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for many people. It’s perhaps the most complicated aspect of running an effective online business.
Do you actually comprehend how traffic works in the online marketing space? If you aren’t positive in your traffic generation competence, Russell has the responses.
He reveals you the best kind of traffic that you should take notice of and how it can change your business. The kind of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced personal branding methods, and the secrets to communicating well with your audience that will result in a sale.
Ensure you don’t skip this section while reading DotCom Secrets.
Secret #6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you finally develop an attractive character. When you’re successful at it, it indicates you can include more qualified customers to your e-mail list and release a successful product that individuals want and prepared to buy right now.
In creating that appealing character, Russell Brunson specifies the three components you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these parts and their elements, and determine the best way to communicate your fascinating stories that will get the sales being available in. Dotcomsecrets
Secret #7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Appealing Character and the target market by means of a traffic source we own. Email.
The Daytime drama Sequence comprises a series of e-mail series that assist to connect and develop an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Insanity) for developing the Daytime Drama Email Sequence.
Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have assisted him to transition into an Appealing Character and a desired web marketer.
The Daytime soap Series works due to the fact that it takes advantage of offering value to your subscribers. This ‘value’ coupled with an alluring open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.
The days of dull e-mail series are over. Do not just take pleasure in daytime drama on television, it’s time to anecdotally utilize them in your e-mail messages.
Secret #8: Daily Seinfeld Sequence
According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
It’s an email style that builds enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You should be strategic and purposeful about it anyways.
You want to be able to lead ideal customers back to your offer. This might look basic but it’s effective!
Russell also provides fine examples and composed design templates to accelerate the procedure when you’re sending Seinfeld emails. Dotcomsecrets
Section Three: Funnelology
In this section, the strategies and strategies for building high-converting funnels are gone over in detail, as well as what you really should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases), and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret #9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of staying with systems that work. In other words, there’s no need to reinvent the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above error.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire lorry. What a horrible path to follow when building a business!
The secret here is leveraging other individuals who currently have an effective funnel and making your offer to their specific customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your business. It’s quite easy once you understand how the pieces fit.
Secret #10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a couple of years ago (and several times more because that first time to completely understand and implement the strategies in my own online business.
It not just opened my eyes to funnels and how to build them but likewise the 7 stages that a perfect customer needs to go through.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure is dangerous.
This secret alone is fundamental to creating the best type of page, offer, and traffic that will result in sales.
There’s likewise the pre-framing principle that you require to completely understand when developing a funnel– particularly if you want visitors and results in trust you more. Well, who does not want to establish trust currently?
Secret #11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business recommendations. It goes into the specific landing pages you can create in the 7 building stages that we’ve discussed earlier.
You get to see 23 of the most effective building blocks for your sales funnels.
Smart funnel hackers use these building blocks at specific times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
- Determining hyperactive buyers for your services and products
When you’ve understood how this works, you can decide which you want to start with first and which one to stick to in your market. Dotcomsecrets
Secret #12: Frontend Vs. Backend Funnels
Selecting the best kind of funnels can be a struggle even for the advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the procedure he follows when choosing a funnel to utilize on the front end of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret #13: The Best Bait
I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this section and reveals the secret that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your business, particularly if you have a product you’re presently offering online (and even offline).
I mean if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how utilizing a particular WORD can change your whole business amazingly. That single word can act as bait.
No matter the market you work in, what you do, what products you offer, or the business design, this is the part that some effective entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t understand this section because it was special in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have actually helped him to offer countless each of his products.
These are divided into the Frontend, Middle, and Backend Funnels. Interestingly, you do not have to have problem with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step – Free Plus Shipping
The Frontend Funnel is important since it shows what ought to occur when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the 2nd page (step two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. When the visitor has effectively completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Deals. The objective of establishing this offer is to help break even and cover the money you spent on advertising or getting the lead.
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Option script which assists to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number. Dotcomsecrets
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or documented discussions to market your services or products on autopilot.
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar
Unlike the Perfect Webinar, this one is a little different. It’s not FREE. It’s a more advanced webinar presentation where your goal is to get individuals to buy. However it’s “unnoticeable”– which implies there’s no pushy or deception included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch
You utilize the “Product Introduce” funnel particularly for releasing a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Understanding Broker Plan), and a host of them utilize it.
These videos will be convincing, handy, and amusing– therefore causing visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium clients. Dotcomsecrets
Section 5: ClickFunnels
This last section is about ClickFunnels.
To learn more, visit the ClickFunnels website here.
DotCom Secrets – Pros and Cons
DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will influence you to build an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get business-building knowledge without paying money.
- Improve your business’ significance utilizing the value ladders and sales funnel strategies and scripts.
- Get secrets to ending up being an idea leader in your market.
- Basic strategies that will work for any business design.
- Build relationships and establish rapport with your customers.
- You may require to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out along with long as you execute the details).
- The book is perfect for companies that leverage online marketing platforms.
DotCom Secrets Book Pricing
DotCom Secrets is FREE when you get it from the main website. You only have to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book
Thanks to Russell for offering the book for free from his website (you just pay for shipping).
DotCom Secrets Upsells
It’s quite easy to DotCom Secrets for free as I mentioned.
But it does include some optional upsells. Let’s go over it, so you know what to anticipate.
These are the DotCom Secrets Funnel Upgrade Options:
- Order Bump # 1: You get The Black Box.
- Order Bump # 2: You get the 3 Funnel Bundle.
- One Time Offer # 1: You access to the Audio Books + Perks.
- One Time Offer # 2: Immediate access to the Traffic Secrets Course.
- Thank You Page: You gain access to the Funnel Builder Secrets (unique discount to get 12 months of ClickFunnels Platinum, which is the highest plan readily available, and includes everything Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and a lot more).
If you’re not all set for any of the upsells, you can overlook them and simply just get the free copy of the DotCom Secrets book, which is still truly valuable on its own. Dotcomsecrets
Frequently Asked Questions About DotCom Secrets (FAQs)
Here are a few of the major frequently asked questions (Frequently asked questions) I see people ask about DotCom Secrets before they purchase.
Q. Where can I purchase the DotCom Secrets book?
A. The book can be bought right here (get the DotComSecrets book free, just pay the shipping).
Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle variation available on Amazon for $10.59 (but you get even more value simply getting the book from the DotCom Secrets site directly.
Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It could either be a downloadable variation or an mp3 version. There’s an Audible variation available on Amazon too.
Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.
Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.
When somebody purchases any ClickFunnels product you’ll get 30% – 40% commissions.
I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or just make some additional money online monthly.
Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.
Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Of course, you do not need to enjoy it at all. You can pick to ask for your shipping cost and Russell will reimburse you quickly. Think what? You can still keep the book.
DotCom Secrets Bonuses
Listed below you’ll discover all the information about my bonuses that you’ll get when you get DotCom Secrets by means of my affiliate link.
My special DotCom Secrets book bonuses are to be announced soon.
Final Words Dotcomsecrets
The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing a business.
You’ll stumble upon a lot of aha moments while going through the sections. More importantly, you’re directed on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I extremely suggest that you get a copy of DotCom Secrets for FREE.
I’d like to speak with you. Have you read DotCom Secrets currently or you are fired up to finally read it? What’s your biggest takeaway from the book? Dotcomsecrets