Expert Secrets & Dotcom Secrets – Still A Relevant Book In 2022?

You need to read the DotCom Secrets if you wish to get ahead in your business. Expert Secrets & Dotcom Secrets

Yes, it’s that powerful. And hundreds of countless online marketers, leaders, company owner, and market influencers have benefitted immensely from the book.

This is an extensive DotCom Secrets review. So prepare yourself to find out new skills and ideas that will take your marketing skills to the next level.

It’s one of my favorite business books. You might have to read it multiple times to fully comprehend it. Or just make it your companion as you set about your online way of life business experiences.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it pertinent to both new and sophisticated online business owners.

The number of business books do you still find pertinent in this ever-changing world? Although marketing methods are continuously altering, the DotCom Secrets book is still extremely appropriate and beneficial today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book supplies a detailed process for growing a successful business– whether online or offline.

Although DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell speak about are still reliable today.

Expert Secrets & Dotcom Secrets

You’ll get a lots of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion techniques, which can be used online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your business. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.

Don’t be constrained by that because the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you wish to start or scale a business and follow a proven ‘shortcut’ that has actually been tested by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I have actually personally discovered it incredibly valuable on my entrepreneurial journey (I have actually read it several times). I highly suggest the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You should consider another book.

DotCom Secrets supplies wise insights and strategies to:

  • Existing business owners: If you haven’t started a business at all or have no business concept, the book might not relate to you.
  • Product owners: If you have an existing product already, then you can discover strategies to double or even triple your sales.
  • Confident marketers: If you want to take actions that might challenge your concept of business, then you ought to utilize DotCom Secrets as a reference. Expert Secrets & Dotcom Secrets

Why Is It a Must-Read Book

You want to build a business that stands the test of time. You don’t wish to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have actually been tested and shown to produce terrific results.

Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will walk you through the procedure of beginning and growing a lucrative business.

If you already have a business, use the secrets in the book to scale to incredible levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that offers particular, actionable directions on what you must do to fail-proof your business, how to draw in customers, and the secrets to substantially enhance your sales.

If you stop working to read DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or prosper in a competitive industry.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences between Expert Secrets. Both books are relevant to, lifestyle entrepreneurs, business owners, and online marketers– given that they match each other and provide for beginning and growing an effective business.

DotCom Secrets details a step-by-step process to successfully structure your business. You get to learn how to deliver your message and communicate value in a manner that makes individuals want to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base, and make money to share messages that will change another person’s life.

Both books are suggested to company owner who wish to end up being more successful in their markets. Entrepreneurs are built to see chances in competitors instead of discomfort.

In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that describes the easy marketing procedures and how to implement them. Expert Secrets & Dotcom Secrets

Section One: Ladders and Funnels

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s discuss them:

Secret #1: The Secret Formula

First, you need to have a complete understanding of where you want your business. How does this understanding help your customers and clients?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need services, and what they’re willing to pay.

In the secret formula, 4 basic concerns were described in a detailed order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you discover them?
  3. How do you attract them without being aggressive?
  4. What advantage will they receive from your business?

You’ll discover answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

Value is key when it comes to building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

This secret is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more money, but you’ll also supply your customers with a more personalized solution. They’ll enjoy you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic happens. It resembles an epiphany that changes everything you currently learn about growing a lucrative business. You’ll get going with building out your own sales funnel and the psychology behind a profitable funnel.

It exceeds the product you’re offering or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It resembles your infallible system for making sales on auto-pilot. You might not have the ability to build a high-converting sales funnel if you don’t have a reliable value adder drawn up.

The sales funnel is necessary and has altered the method entrepreneurs and organizations approach sales online.

It works since it takes into consideration the customers’ behaviors– and moves them through the different actions of your value ladder till they’re ready to buy your product– voluntarily. Expert Secrets & Dotcom Secrets

Secret #4: How To Find Your Dream Customers

You have a target audience. You may not know how to identify or serve them. That’s why knowing how to specify your target audience is necessary.

This secret details where your target audience (i.e., customers who are ready to buy your product) is investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to discover and master these strategies. Russell makes it easy in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or site is a constant battle for many people. It’s arguably the most daunting element of running a successful online business.

Do you really comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.

He reveals you the best type of traffic that you need to focus on and how it can transform your business. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced individual branding strategies, and the secrets to interacting well with your audience that will lead to a sale.

Ensure you do not skip this section while reading DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a positive and appealing character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?

As a business owner, you can’t fail when you lastly establish an attractive character. When you succeed at it, it suggests you can add more qualified customers to your email list and launch an effective product that people want and all set to acquire right away.

In developing that appealing character, Russell Brunson specifies the three elements you should keep in check, which is divided into three (3) categories:

  1. The Elements
  2. The Identity
  3. Storylines

DotCom Secrets shows you how to develop an attractive character using these components and their elements, and recognize the best method to interact your captivating stories that will get the sales coming in. Expert Secrets & Dotcom Secrets

Secret #7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that assist to connect and develop an instantaneous relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Daytime Soap Email Series.

Russell out of his excellent heart also shares the specific 5 e-mail templates that have assisted him to transition into an Attractive Character and an in-demand web marketer.

The Daytime soap Sequence works because it takes advantage of giving value to your subscribers. This ‘value’ combined with an irresistible open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.

The days of uninteresting e-mail series are over. Don’t just enjoy daytime soap on television, it’s time to anecdotally use them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

It’s an email style that develops excitement in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can easily link with. You need to be strategic and purposeful about it anyways.

You wish to have the ability to lead perfect customers back to your offer. This may look basic but it’s effective!

Russell likewise supplies good examples and written templates to speed up the process when you’re sending out Seinfeld e-mails. Expert Secrets & Dotcom Secrets

Section Three: Funnelology

In this section, the strategies and methods for building high-converting funnels are discussed in detail, as well as what you really ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases), and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the significance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

If you’re a business owner and you’re struggling to break even, there’s a possibility that you’re making the above mistake.

This is common with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. What a terrible course to follow when building a business!

The secret here is leveraging other people who currently have a successful funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is an invaluable present for your business. It’s rather easy once you comprehend how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m very glad that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to fully understand and execute the strategies in my own online business.

It not just opened my eyes to funnels and how to build them but also the seven stages that an ideal customer needs to go through.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.

This secret alone is basic to producing the right kind of page, offer, and traffic that will lead to sales.

There’s also the pre-framing idea that you need to totally comprehend when developing a funnel– particularly if you desire visitors and causes trust you more. Well, who does not want to establish trust already?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical business recommendations. It goes into the specific landing pages you can create in the 7 building phases that we have actually talked about earlier.

You get to see 23 of the most reliable building blocks for your sales funnels.

Smart funnel hackers utilize these foundation at particular times throughout these same 4 phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Identifying hyperactive buyers for your product or services

When you have actually understood how this works, you can decide which you want to start with first and which one to adhere to in your market. Expert Secrets & Dotcom Secrets

Secret #12: Frontend Vs. Backend Funnels

Choosing the ideal kind of funnels can be a battle even for the more advanced marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).

This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the process he follows when picking a funnel to use on the front end of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.

Secret #13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this section and reveals the secret that made all his books offer millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, particularly if you have a product you’re currently selling online (or perhaps offline).

I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.

He emphasizes the power of words and how using a particular WORD can change your entire business magically. That single word can function as bait.

No matter the industry you work in, what you do, what products you offer, or business model, this is the part that some effective business owners would conceal from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t understand this section since it was special in its method. I needed to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have actually helped him to offer millions of each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Surprisingly, you do not need to struggle with these parts since there’s a powerful suite of software you can use to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is essential due to the fact that it reveals what must take place when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product ought to be delivered.

On the second page (action 2) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. As soon as the visitor has successfully filled out the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help break even and cover the money you spent on marketing or getting the lead.

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Service script which helps to push a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number. Expert Secrets & Dotcom Secrets

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

However you’re not restricted in any way– as there are many ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or documented presentations to market your product and services on autopilot.

Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE. It’s an advanced webinar presentation where your objective is to get people to purchase. But it’s “invisible”– which indicates there’s no aggressive or deception included.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch

You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to supply lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, valuable, and entertaining– thus triggering visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium clients. Expert Secrets & Dotcom Secrets

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the advantages and disadvantages quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying cash.
  2. Enhance your business’ relevance using the value ladders and sales funnel strategies and scripts.
  3. Get secrets to ending up being an idea leader in your industry.
  4. Simple strategies that will work for any business design.
  5. Build relationships and develop connection with your customers.

Cons

  1. You may need to have an existing business to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting along with long as you carry out the info).
  2. The book is perfect for companies that utilize online marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the main website. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you just pay for shipping).

DotCom Secrets Upsells

It’s quite easy to DotCom Secrets totally free as I discussed.

However it does include some optional upsells. Let’s discuss it, so you know what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Bundle.
  • One Time Offer # 1: You gain access to the Audio Books + Bonus Offers.
  • One Time Offer # 2: Instant access to the Traffic Secrets Course.
  • Thank You Page: You gain access to the Funnel Builder Secrets (special discount rate to get 12 months of ClickFunnels Platinum, which is the greatest plan readily available, and consists of everything Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and much more).

If you’re not ready for any of the upsells, you can disregard them and merely just get the free copy of the DotCom Secrets book, which is still truly valuable by itself. Expert Secrets & Dotcom Secrets

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are some of the major frequently asked questions (Frequently asked questions) I see individuals inquire about DotCom Secrets before they purchase.

Q. Where can I buy the DotCom Secrets book?
A. The book can be bought right here (get the DotComSecrets book free, just pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle version offered on Amazon for $10.59 (but you get even more value simply getting the book from the DotCom Secrets site straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It might either be a downloadable variation or an mp3 version. There’s an Audible variation available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be registering for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.

When somebody purchases any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or just make some extra money online each month.

Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Obviously, you don’t need to enjoy it at all. You can pick to request your shipping cost and Russell will refund you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Below you’ll find all the information about my bonuses that you’ll get when you get DotCom Secrets via my affiliate link.

My special DotCom Secrets book bonuses are to be announced soon.

Final Words Expert Secrets & Dotcom Secrets

The DotCom Secrets book is a package of actionable strategies and secrets for starting and growing a business.

You’ll stumble upon a bunch of aha moments while going through the sections. More notably, you’re assisted on how to include the idea into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets for FREE.

I’d like to speak with you. Have you read DotCom Secrets already or you are fired up to lastly read it? What’s your most significant takeaway from the book? Expert Secrets & Dotcom Secrets