Russell Brunson Dotcom Secrets – Still A Relevant Book In 2022?

You should read the DotCom Secrets if you want to get ahead in your business. Russell Brunson Dotcom Secrets

Yes, it’s that powerful. And hundreds of countless online marketers, leaders, business owners, and market influencers have benefitted exceptionally from the book.

This is a thorough DotCom Secrets review. Get prepared to learn new skills and ideas that will take your marketing skills to the next level.

It’s one of my favorite business books. You may need to read it several times to completely grasp it. Or merely make it your companion as you tackle your online way of life business experiences.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it appropriate to both brand-new and advanced online entrepreneurs.

How many business books do you still discover appropriate in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still extremely pertinent and beneficial today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book offers a step-by-step procedure for growing a successful business– whether online or offline.

Although DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell discuss are still reliable today.

Russell Brunson Dotcom Secrets

You’ll get a ton of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion techniques, which can be used online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your business. You’ll certainly get arise from reading it.

To be honest, DotCom Secrets sounds like a book for building a sustainable online business only.

However do not be constrained by that since the actionable marketing strategies work for both online and offline organizations. So you remain in safe hands if you run a brick-and-mortar business and wish to shift to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you want to start or scale a business and follow a proven ‘faster way’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I have actually read it a number of times). I extremely advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not be worth your read. You should think about another book.

DotCom Secrets offers clever insights and strategies to:

  • Existing company owner: If you have not started a business at all or have no business concept, the book might not relate to you.
  • Product owners: If you have an existing product currently, then you can discover strategies to double or perhaps triple your sales.
  • Positive marketers: If you’re willing to take actions that might challenge your concept of business, then you must utilize DotCom Secrets as a referral. Russell Brunson Dotcom Secrets

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You do not wish to blow over due to the fact that you lack the skillset, tools, and secrets that have been evaluated and proven to produce terrific outcomes.

So whether you’re a newbie who’s just beginning or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a successful business.

If you already have a business, utilize the secrets in the book to scale to amazing levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers specific, actionable directions on what you ought to do to fail-proof your business, how to attract customers, and the secrets to substantially boost your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the chance to quickly grow your existing business or flourish in a competitive market.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences between Expert Secrets. Both books relate to, lifestyle entrepreneurs, business owners, and online marketers– because they match each other and provide for starting and growing an effective business.

DotCom Secrets describes a step-by-step process to efficiently structure your business. You get to discover how to deliver your message and communicate value in a manner that makes people want to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base, and make money to share messages that will alter someone else’s life.

Both books are suggested to entrepreneur who want to end up being more effective in their markets. Business owners are built to see chances in competitors instead of discomfort.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that outlines the simple marketing procedures and how to execute them. Russell Brunson Dotcom Secrets

Section One: Ladders and Funnels

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:

Secret #1: The Secret Formula

You need to have a complete understanding of where you desire your business. How does this understanding help your customers and customers?

This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need services, and what they want to pay.

In the secret formula, 4 basic concerns were laid out in a step-by-step order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you find them?
  3. How do you attract them without being aggressive?
  4. What advantage will they obtain from your business?

You’ll discover answers to these questions and more in the first secret.

Secret #2: The Value Ladder

Value is key when it pertains to building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more cash, however you’ll also offer your customers with a more personalized option. They’ll like you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic occurs. It resembles a surprise that alters everything you currently know about growing a successful business. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.

It goes beyond the product you’re selling or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It resembles your infallible system for making sales on autopilot. You may not have the ability to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.

The sales funnel is essential and has changed the way business owners and services approach sales online.

It works due to the fact that it takes into account the customers’ habits– and moves them through the various steps of your value ladder up until they’re ready to acquire your product– willingly. Russell Brunson Dotcom Secrets

Secret #4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to define your target market is very important.

This secret describes where your target market (i.e., customers who are ready to acquire your product) is spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Getting traffic to a landing page or website is a constant struggle for the majority of people. It’s arguably the most daunting element of running a successful online business.

Do you actually understand how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation know-how, Russell has the responses.

He reveals you the best kind of traffic that you must take notice of and how it can change your business. The type of traffic includes:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding strategies, and the secrets to communicating well with your audience that will cause a sale.

Make certain you do not avoid this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?

As a company owner, you can’t fail when you finally establish an appealing character. When you achieve success at it, it suggests you can add more certified customers to your e-mail list and release a successful product that people are willing and all set to buy right now.

In developing that appealing character, Russell Brunson defines the three components you should keep in check, which is split into 3 (3) categories:

  1. The Aspects
  2. The Identity
  3. Storylines

DotCom Secrets reveals you how to produce an appealing character using these parts and their components, and recognize the best method to communicate your fascinating stories that will get the sales being available in. Russell Brunson Dotcom Secrets

Secret #7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection between the Attractive Character and the target market via a traffic source we own. Email.

The Daytime soap Series consists of a series of e-mail series that assist to connect and develop an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Insanity) for creating the Soap Opera Email Sequence.

Russell out of his excellent heart likewise shares the precise five e-mail templates that have actually assisted him to shift into an Appealing Character and an in-demand internet marketer.

The Daytime drama Sequence works because it takes advantage of offering value to your subscribers. This ‘value’ paired with a tempting open story hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of uninteresting email sequences are over. Do not just delight in daytime drama on television, it’s time to anecdotally use them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

It’s an email style that builds enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly link with. You ought to be tactical and purposeful about it anyways.

You want to have the ability to lead perfect customers back to your offer. This might look simple but it’s effective!

Russell also provides good examples and composed templates to speed up the process when you’re sending Seinfeld emails. Russell Brunson Dotcom Secrets

Section Three: Funnelology

In this section, the strategies and techniques for building high-converting funnels are discussed in detail, along with what you really ought to do to make your funnel work.

Russell covers the basics of a funnel, phases (and sales funnel stages), and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of staying with systems that work. In other words, there’s no need to reinvent the wheel.

If you’re a company owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.

This prevails with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire car. What a horrible path to follow when building a business!

The secret here is leveraging other people who currently have an effective funnel and making your offer to their specific customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is a valuable present for your business. It’s quite simple once you comprehend how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m really grateful that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to totally comprehend and implement the strategies in my own online business.

It not only opened my eyes to funnels and how to build them but also the seven stages that a perfect customer needs to go through.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel process threatens.

This secret alone is basic to developing the right type of page, offer, and traffic that will result in sales.

There’s also the pre-framing principle that you need to fully understand when developing a funnel– especially if you want visitors and causes trust you more. Well, who doesn’t want to establish trust already?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common business advice. It goes into the particular landing pages you can produce in the 7 building stages that we have actually talked about earlier.

You get to see 23 of the most efficient building blocks for your sales funnels.

Smart funnel hackers utilize these building blocks at specific times during these very same 4 phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Determining hyperactive buyers for your product or services

As soon as you have actually comprehended how this works, you can choose which you wish to begin with very first and which one to stick to in your market. Russell Brunson Dotcom Secrets

Secret #12: Frontend Vs. Backend Funnels

Selecting the right type of funnels can be a struggle even for the more advanced marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the procedure he follows when choosing a funnel to utilize on the front end of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.

Secret #13: The Best Bait

I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this section and exposes the secret that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, especially if you have a product you’re presently selling online (or perhaps offline).

I imply if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He stresses the power of words and how utilizing a certain WORD can alter your whole business amazingly. That single word can function as bait.

Despite the industry you operate in, what you do, what products you offer, or business design, this is the part that some effective entrepreneurs would hide from you.

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I couldn’t grasp this section since it was special in its method. I needed to read the book once again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have assisted him to sell countless each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Surprisingly, you do not need to have problem with these parts because there’s a powerful suite of software you can use to automate everything– ClickFunnels software.

>> Get the Book for FREE

1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is necessary because it reveals what must occur as soon as you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping offers.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.

On the second page (step two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. When the visitor has successfully submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Deals. The goal of establishing this offer is to assist recover cost and cover the cash you spent on marketing or getting the lead.

Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Option script which assists to push a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number. Russell Brunson Dotcom Secrets

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are many methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your services or products on auto-pilot.

Sure enough, you’re provided with the strategies and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little various. It’s not FREE. It’s an advanced webinar discussion where your goal is to get individuals to buy. However it’s “unnoticeable”– which means there’s no pushy or deception involved.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch

You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to provide lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Understanding Broker Plan), and a host of them use it.

These videos will be convincing, valuable, and amusing– thus causing visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium clients. Russell Brunson Dotcom Secrets

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the advantages and disadvantages quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying cash.
  2. Improve your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming a thought leader in your market.
  4. Easy strategies that will work for any business model.
  5. Build relationships and develop rapport with your customers.

Cons

  1. You may require to have an existing business to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you carry out the details).
  2. The book is perfect for organizations that take advantage of internet marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official site. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you simply pay for shipping).

DotCom Secrets Upsells

It’s quite simple to DotCom Secrets for free as I pointed out.

However it does come with some optional upsells. Let’s go over it, so you understand what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You access to the Audio Books + Rewards.
  • One Time Offer # 2: Instant access to the Traffic Secrets Course.
  • Thank You Page: You get to the Funnel Builder Secrets (unique discount rate to get 12 months of ClickFunnels Platinum, which is the highest plan readily available, and consists of everything Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and far more).

If you’re not ready for any of the upsells, you can disregard them and merely just get the free copy of the DotCom Secrets book, which is still truly important by itself. Russell Brunson Dotcom Secrets

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are some of the major frequently asked questions (Frequently asked questions) I see people ask about DotCom Secrets before they buy.

Q. Where can I purchase the DotCom Secrets book?
A. The book can be bought right here (get the DotComSecrets book free, just pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle variation offered on Amazon for $10.59 (however you get much more value simply getting the book from the DotCom Secrets website straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio version inside the funnel as an upsell. It might either be a downloadable version or an mp3 version. There’s an Audible version offered on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.

When someone buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some additional money online monthly.

Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Naturally, you do not need to love it at all. You can pick to ask for your shipping cost and Russell will reimburse you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll find all the information about my bonuses that you’ll get when you get DotCom Secrets through my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Russell Brunson Dotcom Secrets

The DotCom Secrets book is a bundle of actionable strategies and secrets for beginning and growing a business.

You’ll come across a lot of aha moments while going through the areas. More importantly, you’re guided on how to incorporate the concept into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and business. However you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling products or services online, I extremely advise that you get a copy of DotCom Secrets totally free.

I’d enjoy to speak with you. Have you read DotCom Secrets currently or you are fired up to lastly read it? What’s your greatest takeaway from the book? Russell Brunson Dotcom Secrets