Summary Of Dotcom Secrets – Still A Relevant Book In 2022?

You ought to read the DotCom Secrets if you want to get ahead in your business. Summary Of Dotcom Secrets

Yes, it’s that effective. And numerous countless online marketers, leaders, company owner, and industry influencers have benefitted immensely from the book.

This is a thorough DotCom Secrets review. So prepare yourself to discover brand-new abilities and ideas that will take your marketing abilities to the next level.

It’s one of my preferred business books. You may need to read it numerous times to completely comprehend it. Or just make it your buddy as you go about your online lifestyle business adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and innovative online entrepreneurs.

The number of business books do you still discover relevant in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still exceptionally appropriate and helpful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book supplies a step-by-step procedure for growing a successful business– whether online or offline.

Although DotCom Secrets was first released in 2015, you’ll find that the majority of the strategies that Russell discuss are still efficient today.

Summary Of Dotcom Secrets

You’ll get a lots of actionable guidance from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a proven playbook for growing your business with effective lead generation and sales/conversion techniques, which can be utilized online and offline.”

This is an effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to start a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your business. You’ll absolutely get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for building a sustainable online business only.

Don’t be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you want to start or scale a business and follow a tested ‘shortcut’ that has been checked by Russell himself, you need to read the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I have actually read it a number of times). I highly advise the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You ought to consider another book.

Although, DotCom Secrets provides smart insights and strategies to:

  • Existing business owners: If you haven’t begun a business at all or have no business idea, the book might not relate to you.
  • Product owners: If you have an existing product currently, then you can learn strategies to double and even triple your sales.
  • Confident marketers: If you’re willing to take actions that might challenge your idea of business, then you ought to use DotCom Secrets as a referral. Summary Of Dotcom Secrets

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You don’t want to die because you lack the skillset, tools, and secrets that have actually been tested and proven to produce excellent results.

Whether you’re a beginner who’s just getting began or you’re an expert, DotCom Secrets will walk you through the process of starting and growing a successful business.

If you currently have a business, use the secrets in the book to scale to unbelievable levels. Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you should do to fail-proof your business, how to attract customers, and the secrets to significantly increase your sales.

If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, however, is that you’ll miss the chance to rapidly grow your existing business or prosper in a competitive industry.

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DotCom Secrets vs Expert Secrets

Sure, there are some distinctions in between Expert Secrets. Both books relate to, way of life entrepreneurs, business owners, and online marketers– considering that they complement each other and provide for beginning and growing an effective business.

DotCom Secrets outlines a step-by-step procedure to efficiently structure your business. You get to find out how to provide your message and interact value in a manner that makes people wish to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base, and get paid to share messages that will change someone else’s life.

Both books are recommended to company owner who wish to become more effective in their markets. Business owners are built to see chances in competition instead of pain.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the easy marketing processes and how to execute them. Summary Of Dotcom Secrets

Section One: Ladders and Funnels

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s go over them:

Secret #1: The Secret Formula

You need to have a complete understanding of where you desire your business. How does this understanding help your customers and clients?

This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they need options, and what they’re willing to pay.

In the secret formula, 4 simple questions were described in a detailed order inside the DotCom Secrets book:

  1. Who are your dream customers?
  2. How do you find them?
  3. How do you attract them without being pushy?
  4. What advantage will they obtain from your business?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is key when it pertains to building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more money, but you’ll also offer your customers with a more personalized option. They’ll enjoy you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that changes everything you already know about growing a successful business. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.

It goes beyond the product you’re offering or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It resembles your infallible system for making sales on autopilot. You may not have the ability to build a high-converting sales funnel if you do not have a reliable value adder mapped out.

The sales funnel is essential and has altered the method entrepreneurs and companies approach sales online.

It works because it considers the customers’ behaviors– and moves them through the different actions of your value ladder till they’re ready to acquire your product– voluntarily. Summary Of Dotcom Secrets

Secret #4: How To Find Your Dream Customers

You have a target market. You might not understand how to recognize or serve them. That’s why understanding how to define your target market is very important.

This secret outlines where your target audience (i.e., customers who are ready to buy your product) is investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to discover and master these strategies. Russell makes it easy in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent struggle for many people. It’s probably the most complicated element of running a successful online business.

Do you truly comprehend how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the answers.

He reveals you the best kind of traffic that you need to focus on and how it can change your business. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced personal branding methods, and the secrets to interacting well with your audience that will result in a sale.

Ensure you don’t avoid this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?

As a business owner, you can’t go wrong when you finally establish an appealing character. When you’re successful at it, it suggests you can include more competent customers to your e-mail list and introduce a successful product that people want and ready to acquire right now.

In producing that attractive character, Russell Brunson defines the 3 elements you need to keep in check, which is split into 3 (3) categories:

  1. The Aspects
  2. The Identity
  3. Stories

DotCom Secrets shows you how to develop an appealing character using these elements and their elements, and recognize the best way to communicate your captivating stories that will get the sales coming in. Summary Of Dotcom Secrets

Secret #7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Appealing Character and the target market through a traffic source we own. Email.

The Daytime soap Series comprises a series of e-mail sequences that help to link and establish an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Insanity) for developing the Soap Opera Email Series.

Russell out of his great heart likewise shares the precise 5 email templates that have assisted him to transition into an Appealing Character and a sought-after internet marketer.

The Daytime soap Series works because it capitalizes on giving value to your subscribers. This ‘value’ combined with an alluring open story hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of dull email series are over. Don’t simply enjoy soap operas on TV, it’s time to anecdotally use them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily get in touch with. You must be strategic and purposeful about it anyways.

You want to have the ability to lead perfect customers back to your offer. This might look easy however it’s effective!

Russell also supplies fine examples and composed templates to speed up the process when you’re sending out Seinfeld e-mails. Summary Of Dotcom Secrets

Section Three: Funnelology

In this section, the strategies and techniques for building high-converting funnels are discussed in detail, as well as what you actually ought to do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases), and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

If you’re a company owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above error.

This prevails with business owners who are just beginning with their sales funnel. They try to re-invent the whole lorry. What an awful path to follow when building a business!

The secret here is leveraging other individuals who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is a priceless present for your business. It’s quite easy once you understand how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m really thankful that I read DotCom Secrets a couple of years ago (and a number of times more since that very first time to fully understand and carry out the strategies in my own online business.

It not only opened my eyes to funnels and how to build them however likewise the seven stages that an ideal customer needs to go through.

I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel procedure is dangerous.

This secret alone is essential to producing the right type of page, offer, and traffic that will result in sales.

There’s also the pre-framing concept that you require to fully comprehend when producing a funnel– specifically if you want visitors and causes trust you more. Well, who does not want to develop trust currently?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the normal business guidance. It goes into the specific landing pages you can develop in the 7 building phases that we’ve talked about earlier.

You get to see 23 of the most efficient building blocks for your sales funnels.

Smart funnel hackers utilize these building blocks at specific times during these very same 4 phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Identifying hyperactive buyers for your products and services

Once you have actually understood how this works, you can choose which you want to begin with very first and which one to stick to in your market. Summary Of Dotcom Secrets

Secret #12: Frontend Vs. Backend Funnels

Choosing the best kind of funnels can be a struggle even for the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).

This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the process he follows when selecting a funnel to utilize on the front end of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.

Secret #13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills it all out in this section and exposes the secret that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your business, especially if you have a product you’re currently offering online (or perhaps offline).

I indicate if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He emphasizes the power of words and how utilizing a particular WORD can alter your entire business magically. That single word can act as bait.

No matter the market you work in, what you do, what products you offer, or the business design, this is the part that some successful business owners would hide from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not understand this section because it was unique in its method. I needed to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have assisted him to sell countless each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Remarkably, you do not have to deal with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.

>> Get the Book for FREE

1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is important due to the fact that it shows what ought to happen when you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.

On the second page (action 2) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. As soon as the visitor has actually effectively submitted the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help recover cost and cover the money you spent on marketing or getting the lead.

Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented a special script called the Star, Story, Option script which helps to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number. Summary Of Dotcom Secrets

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

You’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your products or services on auto-pilot.

Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE. It’s an advanced webinar presentation where your goal is to get people to purchase. However it’s “invisible”– which means there’s no aggressive or deception included.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch

You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to supply tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Understanding Broker Plan), and a host of them utilize it.

These videos will be persuasive, useful, and entertaining– thus triggering visitors to take action. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium customers. Summary Of Dotcom Secrets

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the advantages and disadvantages quickly:

Pros

  1. DotCom Secrets is free. Get business-building knowledge without paying money.
  2. Improve your business’ relevance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming an idea leader in your industry.
  4. Simple strategies that will work for any business design.
  5. Build relationships and develop relationship with your customers.

Cons

  1. You may require to have an existing business to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you execute the info).
  2. The book is ideal for businesses that utilize internet marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the official website. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his site (you simply pay for shipping).

DotCom Secrets Upsells

It’s quite simple to DotCom Secrets for free as I mentioned.

However it does come with some optional upsells. Let’s go over it, so you know what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Bundle.
  • One Time Offer # 1: You access to the Audio Books + Perks.
  • One Time Offer # 2: Immediate access to the Traffic Secrets Course.
  • Thank You Page: You get to the Funnel Builder Secrets (unique discount to get 12 months of ClickFunnels Platinum, which is the greatest plan readily available, and includes whatever Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and a lot more).

If you’re not all set for any of the upsells, you can neglect them and simply just get the free copy of the DotCom Secrets book, which is still actually valuable on its own. Summary Of Dotcom Secrets

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are some of the major frequently asked questions (FAQs) I see individuals ask about DotCom Secrets prior to they buy.

Q. Where can I buy the DotCom Secrets book?
A. The book can be purchased right here (get the DotComSecrets book free, simply pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle variation offered on Amazon for $10.59 (but you get far more value simply getting the book from the DotCom Secrets site straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It might either be a downloadable variation or an mp3 variation. There’s an Audible version offered on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.

When someone buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or just make some additional money online every month.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Naturally, you do not have to enjoy it at all. You can select to request for your shipping cost and Russell will refund you quickly. Guess what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll find all the details about my bonuses that you’ll get when you get DotCom Secrets through my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words Summary Of Dotcom Secrets

The DotCom Secrets book is a bundle of actionable strategies and secrets for beginning and growing a business.

You’ll encounter a lot of aha minutes while going through the sections. More importantly, you’re directed on how to integrate the principle into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and business. But you don’t have to if you have a strong IQ, which I make sure you do!

All in all, if you’re selling products or services online, I highly suggest that you get a copy of DotCom Secrets for FREE.

I’d enjoy to hear from you. Have you read DotCom Secrets currently or you are fired up to finally read it? What’s your most significant takeaway from the book? Summary Of Dotcom Secrets