The Dotcom Secrets – Still A Relevant Book In 2022?

You need to read the DotCom Secrets if you wish to get ahead in your business. The Dotcom Secrets

Yes, it’s that powerful. And numerous thousands of online marketers, leaders, entrepreneur, and industry influencers have actually benefitted exceptionally from the book.

This is an extensive DotCom Secrets review. So prepare yourself to find out new abilities and concepts that will take your marketing skills to the next level.

It’s one of my favorite business books. You may have to read it numerous times to fully grasp it. Or simply make it your buddy as you go about your online way of life business adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both brand-new and advanced online entrepreneurs.

How many business books do you still find pertinent in this ever-changing world? Even though marketing techniques are continuously altering, the DotCom Secrets book is still incredibly appropriate and beneficial today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book supplies a detailed procedure for growing a successful business– whether online or offline.

Although DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell discuss are still reliable today.

The Dotcom Secrets

You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your business with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your business. You’ll definitely get arise from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online business only.

Do not be constrained by that because the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to shift to internet marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you want to begin or scale a business and follow a proven ‘faster way’ that has been checked by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I have actually personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You should think about another book.

DotCom Secrets supplies clever insights and strategies to:

  • Existing company owner: If you haven’t started a business at all or have no business concept, the book may not be relevant to you.
  • Product owners: If you have an existing product already, then you can discover strategies to double or even triple your sales.
  • Confident marketers: If you want to take steps that may challenge your concept of business, then you need to utilize DotCom Secrets as a reference. The Dotcom Secrets

Why Is It a Must-Read Book

You want to build a business that stands the test of time. You do not wish to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have actually been tested and shown to produce terrific results.

So whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of starting and growing a profitable business.

If you currently have a business, utilize the secrets in the book to scale to astounding levels. Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that provides specific, actionable instructions on what you ought to do to fail-proof your business, how to draw in customers, and the secrets to substantially improve your sales.

If you fail to read DotCom Secrets, you’re still not limited at all. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing business or flourish in a competitive market.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences between Expert Secrets. Both books are relevant to, way of life business owners, business owners, and online marketers– given that they match each other and attend to starting and growing an effective business.

DotCom Secrets lays out a step-by-step process to efficiently structure your business. You get to discover how to deliver your message and interact value in a manner that makes people wish to pay you.

Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base, and make money to share messages that will alter someone else’s life.

Both books are recommended to business owners who wish to become more successful in their industries. Business owners are built to see chances in competitors instead of pain.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that outlines the basic marketing procedures and how to execute them. The Dotcom Secrets

Section One: Ladders and Funnels

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing secrets. Let’s go over them:

Secret #1: The Secret Formula

You require to have a complete understanding of where you desire your business. How does this understanding help your customers and customers?

This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they need options, and what they’re willing to pay.

In the secret formula, four simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:

  1. Who are your dream clients?
  2. How do you discover them?
  3. How do you attract them without being pushy?
  4. What advantage will they get from your business?

You’ll find answers to these questions and more in the first secret.

Secret #2: The Value Ladder

Value is key when it comes to building a sustainable business. If there’s no value, customers and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

This secret is referred to as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not just make more money, however you’ll also offer your customers with a more tailored service. They’ll enjoy you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that changes everything you currently learn about growing a rewarding business. You’ll start with building out your own sales funnel and the psychology behind a profitable funnel.

It goes beyond the product you’re offering or how they’re priced. There’s a lot more …

You need to have a complete value ladder in place. It resembles your infallible system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you do not have a reliable value adder drawn up.

The sales funnel is essential and has actually changed the way business owners and services approach sales online.

It works due to the fact that it takes into consideration the customers’ habits– and moves them through the various actions of your value ladder till they’re ready to acquire your product– willingly. The Dotcom Secrets

Secret #4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you may not know how to identify or serve them. That’s why understanding how to define your target market is very important.

This secret outlines where your target market (i.e., customers who are ready to buy your product) is spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner requires to find out and master these strategies. Russell makes it simple in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent struggle for many people. It’s arguably the most challenging element of running an effective online business.

Do you really understand how traffic works in the online marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.

He reveals you the best kind of traffic that you ought to pay attention to and how it can transform your business. The type of traffic includes:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding methods, and the secrets to interacting well with your audience that will cause a sale.

Make sure you do not avoid this section while reading DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?

As a business owner, you can’t go wrong when you lastly establish an attractive character. When you achieve success at it, it means you can add more certified customers to your e-mail list and launch a successful product that people want and all set to buy right away.

In developing that attractive character, Russell Brunson defines the three parts you need to keep in check, which is split into three (3) categories:

  1. The Aspects
  2. The Identity
  3. Storylines

DotCom Secrets reveals you how to produce an appealing character using these components and their elements, and recognize the best way to communicate your captivating stories that will get the sales coming in. The Dotcom Secrets

Secret #7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.

The Daytime soap Sequence consists of a series of e-mail sequences that assist to link and establish an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Insanity) for developing the Soap Opera Email Series.

Russell out of his excellent heart also shares the EXACT five email templates that have actually assisted him to transition into an Appealing Character and a desired internet marketer.

The Daytime drama Series works since it profits from giving value to your subscribers. This ‘value’ paired with an irresistible open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.

The days of dull e-mail series are over. Don’t simply take pleasure in daytime soap on television, it’s time to anecdotally use them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

So what’s the Seinfeld format all about?

It’s an email design that develops enjoyment in your readers. It ‘d captivate them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You ought to be tactical and purposeful about it anyways.

You want to be able to lead ideal customers back to your offer. This may look easy however it’s effective nonetheless!

Russell likewise supplies fine examples and written design templates to accelerate the procedure when you’re sending out Seinfeld emails. The Dotcom Secrets

Section Three: Funnelology

In this section, the strategies and tactics for building high-converting funnels are discussed in detail, as well as what you actually need to do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases), and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of staying with systems that work. To put it simply, there’s no need to reinvent the wheel.

If you’re an entrepreneur and you’re struggling to recover cost, there’s an opportunity that you’re making the above error.

This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole automobile. What a horrible path to follow when building a business!

The secret here is leveraging other individuals who currently have an effective funnel and making your offer to their exact customers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is a valuable gift for your business. It’s quite simple once you understand how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m very happy that I read DotCom Secrets a few years ago (and numerous times more since that first time to fully understand and execute the strategies in my own online business.

It not just opened my eyes to funnels and how to build them however also the 7 phases that a perfect customer needs to go through.

I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process is dangerous.

This secret alone is fundamental to developing the ideal kind of page, offer, and traffic that will result in sales.

There’s likewise the pre-framing principle that you require to completely comprehend when producing a funnel– particularly if you desire visitors and results in trust you more. Well, who does not want to establish trust already?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the typical business guidance. It goes into the specific landing pages you can create in the 7 building stages that we’ve discussed previously.

You get to see 23 of the most effective building blocks for your sales funnels.

Smart funnel hackers utilize these foundation at specific times throughout these very same 4 phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying buyers
  4. Identifying hyperactive buyers for your product or services

Once you’ve understood how this works, you can decide which you wish to start with very first and which one to adhere to in your market. The Dotcom Secrets

Secret #12: Frontend Vs. Backend Funnels

Choosing the best kind of funnels can be a battle even for the more advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).

This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to use on the front end of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those utilized for the backend offers.

Secret #13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and reveals the secret that made all his books offer millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your business, particularly if you have a product you’re presently offering online (or even offline).

I indicate if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how utilizing a specific WORD can alter your entire business amazingly. That single word can act as bait.

Despite the industry you operate in, what you do, what products you offer, or the business model, this is the part that some effective entrepreneurs would conceal from you.

Section Four: Funnels And Scripts

The very first time I read DotCom Secrets, I could not grasp this section due to the fact that it was special in its method. I had to read the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have helped him to sell millions of each of his products.

These are split into the Frontend, Middle, and Backend Funnels. Remarkably, you do not have to battle with these parts because there’s an effective suite of software you can use to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is essential due to the fact that it reveals what ought to happen when you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.

On the second page (action 2) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. Once the visitor has successfully completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist recover cost and cover the cash you spent on marketing or getting the lead.

Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented a distinct script called the Star, Story, Option script which helps to push a cold lead toward your products.

You’ll gain access to these scripts which are forty-four (44) in number. The Dotcom Secrets

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.

You’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your services or products on auto-pilot.

Sure enough, you’re supplied with the strategies and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE. It’s a more advanced webinar presentation where your goal is to get individuals to purchase. It’s “invisible”– which implies there’s no pushy or deceptiveness involved.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch

You use the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to offer tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Understanding Broker Plan), and a host of them utilize it.

These videos will be persuasive, useful, and amusing– therefore causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium clients. The Dotcom Secrets

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is a fantastic book if you want to get insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the pros and cons quickly:

Pros

  1. DotCom Secrets is free. Get business-building knowledge without paying money.
  2. Enhance your business’ importance using the value ladders and sales funnel strategies and scripts.
  3. Get secrets to becoming a thought leader in your industry.
  4. Simple strategies that will work for any business model.
  5. Build relationships and establish rapport with your customers.

Cons

  1. You might require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out in addition to long as you carry out the details).
  2. The book is ideal for organizations that take advantage of online marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the main site. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his website (you just pay for shipping).

DotCom Secrets Upsells

It’s rather simple to DotCom Secrets for free as I pointed out.

But it does come with some optional upsells. Let’s review it, so you understand what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You access to the Audio Books + Bonus Offers.
  • One Time Offer # 2: Immediate access to the Traffic Secrets Course.
  • Thank You Page: You gain access to the Funnel Builder Secrets (unique discount rate to get 12 months of ClickFunnels Platinum, which is the greatest plan readily available, and consists of everything Russell and ClickFunnels need to offer, like Actionetics/Follow Up Funnels, Knapsack affiliate program, FunnelFlix and a lot more).

If you’re not prepared for any of the upsells, you can overlook them and simply just get the free copy of the DotCom Secrets book, which is still actually valuable on its own. The Dotcom Secrets

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the significant frequently asked questions (Frequently asked questions) I see people inquire about DotCom Secrets prior to they buy.

Q. Where can I buy the DotCom Secrets book?
A. The book can be purchased right here (get the DotComSecrets book free, simply pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, but there is a Kindle version offered on Amazon for $10.59 (however you get much more value simply getting the book from the DotCom Secrets website straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It could either be a downloadable variation or an mp3 variation. There’s an Audible variation offered on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can become a ClickFunnels affiliate after getting the free book.

When someone buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or just make some money online monthly.

Q. When will the DotCom Secrets books ship?
A. If you reside in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Naturally, you do not need to like it at all. You can choose to ask for your shipping cost and Russell will refund you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll find all the details about my bonuses that you’ll get when you get DotCom Secrets via my affiliate link.

My special DotCom Secrets book bonuses are to be revealed soon.

Final Words The Dotcom Secrets

The DotCom Secrets book is a plan of actionable strategies and secrets for starting and growing a business.

You’ll discover a bunch of aha moments while going through the areas. More significantly, you’re assisted on how to incorporate the concept into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and business. However you don’t need to if you have a strong IQ, which I make certain you do!

All in all, if you’re selling products or services online, I extremely recommend that you get a copy of DotCom Secrets totally free.

I’d enjoy to hear from you. Have you read DotCom Secrets already or you are fired up to lastly read it? What’s your biggest takeaway from the book? The Dotcom Secrets