What Is Dotcom Secrets – Still A Relevant Book In 2022?

You need to read the DotCom Secrets if you wish to get ahead in your business. What Is Dotcom Secrets

Yes, it’s that powerful. And hundreds of countless online marketers, leaders, company owner, and market influencers have benefitted tremendously from the book.

This is a thorough DotCom Secrets review. So prepare yourself to find out new abilities and ideas that will take your marketing skills to the next level.

It is among my preferred business books. You may have to read it multiple times to completely grasp it. Or merely make it your buddy as you set about your online way of life business experiences.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it relevant to both brand-new and advanced online entrepreneurs.

How many business books do you still discover relevant in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still incredibly relevant and helpful today.

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Contents hide

What Is DotCom Secrets

The DotCom Secrets book supplies a step-by-step procedure for growing an effective business– whether online or offline.

Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell speak about are still effective today.

What Is Dotcom Secrets

You’ll get a lots of actionable suggestions from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be used online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to begin a business or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right foundation for your business. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets seems like a book for building a sustainable online business only.

Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to internet marketing.

Who Is DotCom Secrets For

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you wish to start or scale a business and follow a proven ‘faster way’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.

It’s altering lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not deserve your read. You must consider another book.

Although, DotCom Secrets provides clever insights and strategies to:

  • Existing business owners: If you haven’t started a business at all or have no business idea, the book may not pertain to you.
  • Product owners: If you have an existing product currently, then you can find out strategies to double or perhaps triple your sales.
  • Confident marketers: If you’re willing to take steps that might challenge your concept of business, then you should utilize DotCom Secrets as a recommendation. What Is Dotcom Secrets

Why Is It a Must-Read Book

You wish to build a business that stands the test of time. You don’t wish to die due to the fact that you do not have the skillset, tools, and secrets that have actually been checked and shown to produce excellent outcomes.

Whether you’re a newbie who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a profitable business.

If you currently have a business, use the secrets in the book to scale to astounding levels. Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that offers specific, actionable directions on what you ought to do to fail-proof your business, how to draw in customers, and the secrets to significantly enhance your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, however, is that you’ll miss the chance to quickly grow your existing business or prosper in a competitive industry.

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DotCom Secrets vs Expert Secrets

Sure, there are some differences in between Expert Secrets. Both books relate to, way of life business owners, business owners, and online marketers– since they match each other and offer beginning and growing an effective business.

DotCom Secrets outlines a step-by-step procedure to successfully structure your business. You get to find out how to provide your message and communicate value in such a way that makes individuals wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base, and get paid to share messages that will alter someone else’s life.

Both books are recommended to business owners who want to end up being more effective in their industries. Business owners are constructed to see chances in competition instead of discomfort.

And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).

A Sneak Peek Into DotCom Secrets

The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the simple marketing procedures and how to implement them. What Is Dotcom Secrets

Section One: Ladders and Funnels

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:

Secret #1: The Secret Formula

You require to have a complete understanding of where you desire your business. How does this understanding help your customers and clients?

This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require services, and what they want to pay.

In the secret formula, 4 simple concerns were outlined in a detailed order inside the DotCom Secrets book:

  1. Who are your dream customers?
  2. How do you find them?
  3. How do you attract them without being pushy?
  4. What advantage will they obtain from your business?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Value is crucial when it concerns building a sustainable business. If there’s no value, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

This secret is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, but you’ll also offer your customers with a more customized option. They’ll love you for this.

Secret #3: From A Ladder To A Funnel

This secret is where the magic happens. It resembles an epiphany that alters whatever you currently learn about growing a profitable business. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You require to have a complete value ladder in place. It resembles your infallible system for making sales on autopilot. You may not have the ability to build a high-converting sales funnel if you do not have an efficient value adder mapped out.

The sales funnel is very important and has changed the way entrepreneurs and organizations approach sales online.

It works due to the fact that it takes into account the customers’ habits– and moves them through the various steps of your value ladder up until they’re ready to buy your product– willingly. What Is Dotcom Secrets

Secret #4: How To Find Your Dream Customers

You have a target audience. You might not know how to determine or serve them. That’s why understanding how to specify your target market is very important.

This secret lays out where your target audience (i.e., customers who are ready to purchase your product) is spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.

Every online business owner needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.

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Secret #5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent struggle for the majority of people. It’s arguably the most difficult element of running an effective online business.

Do you actually understand how traffic works in the online marketing area? If you aren’t positive in your traffic generation know-how, Russell has the responses.

He reveals you the best type of traffic that you ought to pay attention to and how it can change your business. The kind of traffic includes:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with building an audience by leveraging advanced personal branding strategies, and the secrets to interacting well with your audience that will lead to a sale.

Make sure you don’t avoid this section while checking out DotCom Secrets.

Secret #6: The Attractive Character

There’s a secret to building a confident and attractive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?

As an entrepreneur, you can’t fail when you lastly establish an attractive character. When you achieve success at it, it means you can add more competent customers to your e-mail list and release an effective product that people are willing and ready to purchase right now.

In developing that attractive character, Russell Brunson specifies the three elements you must keep in check, which is split into 3 (3) categories:

  1. The Components
  2. The Identity
  3. Stories

DotCom Secrets reveals you how to create an attractive character utilizing these components and their aspects, and determine the best method to interact your fascinating stories that will get the sales can be found in. What Is Dotcom Secrets

Secret #7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Appealing Character and the target market through a traffic source we own. Email.

The Soap Opera Series consists of a series of email sequences that assist to connect and develop an immediate relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence.

Russell out of his good heart also shares the EXACT five email design templates that have helped him to transition into an Attractive Character and a sought-after internet marketer.

The Soap Opera Sequence works because it profits from giving value to your subscribers. This ‘value’ coupled with an alluring open storyline hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of uninteresting email sequences are over. Do not just enjoy daytime drama on TV, it’s time to anecdotally use them in your email messages.

Secret #8: Daily Seinfeld Sequence

According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

It’s an e-mail design that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being innovative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.

You want to be able to lead ideal customers back to your offer. This might look simple however it’s powerful!

Russell also offers fine examples and composed design templates to accelerate the procedure when you’re sending Seinfeld emails. What Is Dotcom Secrets

Section Three: Funnelology

In this section, the strategies and methods for building high-converting funnels are gone over in detail, in addition to what you really ought to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases), and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret #9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.

If you’re a company owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.

This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the entire vehicle. What a horrible course to follow when building a business!

The secret here is leveraging other individuals who currently have an effective funnel and making your offer to their specific customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a valuable present for your business. It’s quite easy once you understand how the pieces fit.

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Secret #10: Seven Phases Of A Funnel

I’m very pleased that I read DotCom Secrets a couple of years ago (and several times more since that very first time to totally understand and carry out the strategies in my own online business.

It not just opened my eyes to funnels and how to build them however likewise the 7 stages that a perfect customer has to go through.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.

This secret alone is fundamental to producing the ideal kind of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing principle that you need to totally understand when producing a funnel– particularly if you desire visitors and results in trust you more. Well, who does not wish to develop trust already?

Secret #11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common business suggestions. It goes into the particular landing pages you can produce in the 7 building phases that we have actually discussed earlier.

You get to see 23 of the most reliable building blocks for your sales funnels.

Smart funnel hackers utilize these building blocks at particular times throughout these same 4 phases of the funnel:

  1. Pre-frame bridge
  2. Qualifying subscribers
  3. Qualifying purchasers
  4. Determining hyperactive buyers for your products and services

As soon as you’ve understood how this works, you can decide which you wish to start with first and which one to stay with in your market. What Is Dotcom Secrets

Secret #12: Frontend Vs. Backend Funnels

Picking the ideal type of funnels can be a battle even for the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when selecting a funnel to utilize on the front end of his value ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend offers.

Secret #13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills everything out in this section and reveals the secret that made all his books offer millions.

Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your business, specifically if you have a product you’re presently offering online (or perhaps offline).

I indicate if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He stresses the power of words and how using a specific WORD can change your entire business amazingly. That single word can function as bait.

Regardless of the industry you operate in, what you do, what products you offer, or business model, this is the part that some effective business owners would hide from you.

Section Four: Funnels And Scripts

The first time I read DotCom Secrets, I could not comprehend this section due to the fact that it was special in its method. I had to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have assisted him to sell countless each of his products.

These are divided into the Frontend, Middle, and Backend Funnels. Remarkably, you don’t have to deal with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software.

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1. Frontend Funnel: Two-Step – Free Plus Shipping

The Frontend Funnel is essential because it shows what ought to occur when you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce marketers or business owners who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why, and How to script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.

On the second page (action two) of the funnel, the visitor’s charge card information is asked for the shipping and dealing with charge. Once the visitor has effectively filled out the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help recover cost and cover the money you invested in marketing or getting the lead.

Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also presented an unique script called the Star, Story, Service script which assists to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number. What Is Dotcom Secrets

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your service or products on autopilot.

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar

Unlike the Perfect Webinar, this one is a bit different. It’s not FREE. It’s a more advanced webinar discussion where your objective is to get people to purchase. It’s “undetectable”– which implies there’s no pushy or deceptiveness included.

You’ll likewise access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch

You use the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to supply tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Understanding Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, useful, and entertaining– therefore triggering visitors to take action. You’ll discover how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application

This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to acquire premium customers. What Is Dotcom Secrets

Section 5: ClickFunnels

This last section is about ClickFunnels.

To learn more, visit the ClickFunnels website here.

DotCom Secrets – Pros and Cons

DotCom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will inspire you to build a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the pros and cons quickly:

Pros

  1. DotCom Secrets is free. Get business-building understanding without paying cash.
  2. Enhance your business’ significance utilizing the value ladders and sales funnel strategies and scripts.
  3. Get secrets to ending up being a thought leader in your market.
  4. Basic strategies that will work for any business model.
  5. Build relationships and establish relationship with your customers.

Cons

  1. You might require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you carry out the details).
  2. The book is perfect for businesses that take advantage of online marketing platforms.

DotCom Secrets Book Pricing

DotCom Secrets is FREE when you get it from the main site. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book

Thanks to Russell for offering the book for free from his website (you simply pay for shipping).

DotCom Secrets Upsells

It’s quite simple to DotCom Secrets totally free as I discussed.

However it does include some optional upsells. Let’s go over it, so you know what to anticipate.

These are the DotCom Secrets Funnel Upgrade Options:

  • Order Bump # 1: You get The Black Box.
  • Order Bump # 2: You get the 3 Funnel Package.
  • One Time Offer # 1: You gain access to the Audio Books + Rewards.
  • One Time Offer # 2: Instantaneous access to the Traffic Secrets Course.
  • Thank You Page: You access to the Funnel Builder Secrets (unique discount to get 12 months of ClickFunnels Platinum, which is the greatest plan readily available, and includes everything Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and much more).

If you’re not all set for any of the upsells, you can neglect them and simply just get the free copy of the DotCom Secrets book, which is still truly important on its own. What Is Dotcom Secrets

Frequently Asked Questions About DotCom Secrets (FAQs)

Here are a few of the significant frequently asked questions (FAQs) I see individuals inquire about DotCom Secrets before they purchase.

Q. Where can I buy the DotCom Secrets book?
A. The book can be acquired right here (get the DotComSecrets book free, just pay the shipping).

Q. Is there a DotCom Secrets PDF download available?
A. No, however there is a Kindle version offered on Amazon for $10.59 (however you get much more value simply getting the book from the DotCom Secrets site straight.

Q. How about the DotCom Secrets audiobook?
A. You can get the Dotcom Secrets audio variation inside the funnel as an upsell. It might either be a downloadable variation or an mp3 version. There’s an Audible version available on Amazon too.

Q. Is there a catch after I get a free copy of the DotCom Secrets book?
A. No, there’s no catch at all. You’ll not be signing up for any trial to other programs.

Q. Can you become a ClickFunnels affiliate and promote DotCom Secrets?
A. Yes, you can end up being a ClickFunnels affiliate after getting the free book.

When somebody buys any ClickFunnels product you’ll get 30% – 40% commissions.

I also recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or merely make some extra money online monthly.

Q. When will the DotCom Secrets books ship?
A. If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Q. Can I get a refund on my shipping fee if I don’t like the book?
A. Of course, you do not need to like it at all. You can select to ask for your shipping cost and Russell will refund you quickly. Think what? You can still keep the book.

DotCom Secrets Bonuses

Listed below you’ll find all the details about my bonuses that you’ll get when you get DotCom Secrets via my affiliate link.

My special DotCom Secrets book bonuses are to be announced soon.

Final Words What Is Dotcom Secrets

The DotCom Secrets book is a bundle of actionable strategies and secrets for starting and growing a business.

You’ll stumble upon a bunch of aha minutes while going through the sections. More notably, you’re guided on how to integrate the concept into my own business.

>> Get the Book for FREE

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and business. However you do not have to if you have a strong IQ, which I make sure you do!

All in all, if you’re selling products or services online, I extremely advise that you get a copy of DotCom Secrets for FREE.

I’d enjoy to hear from you. Have you read DotCom Secrets already or you are fired up to lastly read it? What’s your biggest takeaway from the book? What Is Dotcom Secrets